Harley-Davidson Announces First Quarter Results

Harley-Davidson Announces First Quarter Results

MILWAUKEE, April 24, 2018 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) today reported first quarter 2018 results and confirmed its 2018 outlook. The company also announced it is accelerating its strategy for growth, anchored by its objective to build the next generation of riders globally.

First Quarter 2018

    --  EPS of $1.03 ($1.24 excluding manufacturing optimization costs)
    --  Consolidated revenue up 2.7%
    --  HDFS operating income up 20.8%, year-over-year credit losses down
    --  Increased dividend 1.4%, repurchased 1.4 million shares
    --  Growth in international retail sales
    --  Manufacturing optimization initiative on-track
    --  Confirmed full-year shipment guidance
    --  Strategy enhancement and acceleration planned

First quarter 2018 GAAP diluted EPS was $1.03. Excluding manufacturing optimization costs, diluted EPS was $1.24. First quarter 2017 GAAP diluted EPS was $1.05. First quarter 2018 net income was $174.8 million on consolidated revenue of $1.54 billion versus net income of $186.4 million on consolidated revenue of $1.50 billion in the first quarter of 2017.

Harley-Davidson international retail motorcycle sales were up 0.2 percent in the first quarter of 2018 compared to 2017 and U.S. retail sales were down 12.0 percent. Worldwide retail sales decreased 7.2 percent.

"We are pleased to deliver revenue growth on the heels of our recent product investments in Softail and Touring. This, plus solid financial services segment performance and strong cash returns during the first quarter underscore our commitment to drive shareholder value," said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. "Our international markets returned to retail sales growth supporting our long-term objective to increase international sales to build the next generation of riders globally."

Strategy to Build Riders Globally
During the first quarter, the company continued progress on its 2027 objectives: build 2 million new riders in the U.S., grow its international business to 50 percent of annual volume, launch 100 new high impact motorcycles and do so profitably and sustainably.

Considering prolonged softness in the U.S. industry and given what the company believes is untapped potential in international markets and in certain high-growth spaces globally, the company is crafting strategy accelerants to deliver significant value through 2022. Harley-Davidson plans to leverage its core business more fully and expand in new directions to accelerate value creation as it pursues its long-term objectives.

"Our view of the highly competitive global motorcycle market is grounded in a realistic assessment of risks, opportunities and capabilities needed to inspire ridership and grow our business. Our data-driven insights compel us to enhance and accelerate our strategies to ensure we deliver on our long-term objectives as we build the next generation of Harley-Davidson riders," stated Levatich.

The company is currently refining its plans and this summer intends to reveal significant additional steps to improve performance and value creation through 2022.

Building Riders
As Harley-Davidson continues to make progress building the next generation of riders, the company increased its reach and impact during the first quarter through a wide range of efforts including:

    --  Added to the long legacy of its Sportster motorcycle line with the
        introduction of the Iron 1200(TM) and Forty-Eight(®) Special models.
        The latest in a line of 100 high-impact motorcycles the company expects
        to introduce by 2027, these new Sportsters combine throw-back styling
        trends from the custom-bike scene with the solid foundation of the
        Sportster platform and the punchy performance of the Evolution 1200
        V-Twin engine. The U.S. MSRP of the new models start at $9,999 and
        $11,299 respectively.
    --  Continued to grow the appeal of motorcycling by debuting Harley-Davidson
        Snow Hill Climb at X Games Aspen alongside ski, snowboard and other
        action-sports competitions.
    --  Increased brand access by adding new international dealers and new
        apparel and lifestyle boutiques in popular shopping areas in China and
        India.
    --  Welcomed riders and non-riders to celebrate freedom as the company
        recognizes 115 years of continuous motorcycle manufacturing in 2018.
        Fans were invited to join the global freedom movement on social media
        using #HD115 and join celebrations in Prague in July and Milwaukee over
        Labor Day weekend.
    --  Invested in a collaborative agreement with Alta Motors, an innovator in
        lightweight electric vehicles, supporting Harley-Davidson's commitment
        to lead in the electrification of the sport of motorcycling to reach new
        customers in new spaces.

Manufacturing Optimization
To further improve its manufacturing operations and cost structure, in the first quarter of 2018 the company commenced its previously announced multi-year manufacturing optimization initiative anchored by the consolidation of its motorcycle assembly plant in Kansas City, Mo. into its plant in York, Pa. The company continues to expect to incur restructuring and other consolidation costs of $170 million to $200 million and capital investment of approximately $75 million through 2019 and expects ongoing annual cash savings of $65 million to $75 million after 2020. In the first quarter, costs related to the manufacturing optimization were $47.6 million.


    Harley-Davidson Retail Motorcycle Sales
    ---------------------------------------

                                                     1st Quarter

                              Vehicles
                              --------

                   2018                        2017      Change
                   ----                        ----      ------

    U.S.                                     29,309       33,316      (12.0)%
    ----                                     ------       ------       ------

    EMEA                                     10,862       10,167         6.8%
    ----                                     ------       ------          ---

    Asia Pacific                              6,329        6,863       (7.8)%
    ------------                              -----        -----        -----

    Latin America                             2,506        2,342         7.0%
    -------------                             -----        -----          ---

    Canada                                    2,080        2,361      (11.9)%
    ------                                    -----        -----       ------

    International Total                      21,777       21,733         0.2%
    -------------------                      ------       ------          ---

    Worldwide Total                          51,086       55,049       (7.2)%
    ---------------                          ------       ------        -----

The U.S. 601+cc industry was down 11.1 percent in the first quarter compared to 2017. Harley-Davidson's first quarter market share was 50.4 percent in the U.S. The 601+cc industry in Europe was down 7.3 percent in the first quarter compared to 2017. Harley-Davidson's first quarter market share was up 1.3 percentage points to 10.4 percent in Europe.


    Motorcycles and Related Products Segment Results

                                                      1st Quarter
                                                      -----------

                  2018                           2017       Change
                  ----                           ----       ------

    Motorcycle Shipments
     (vehicles)                                63,944          70,831     (9.7)%
    --------------------                       ------          ------      -----

    Revenue  $ in thousands
    -----------------------

       Motorcycles                         $1,121,673      $1,083,639       3.5%
       -----------                         ----------      ----------        ---

       Parts & Accessories                   $169,075        $168,023       0.6%
       -------------------                   --------        --------        ---

       General Merchandise                    $56,601         $55,836       1.4%
       -------------------                    -------         -------        ---

    Gross Margin                                34.7%          35.7%  (1.0)pts
    ------------                                 ----            ----   --------

    Operating Income                         $172,838        $236,546    (26.9)%
    ----------------                         --------        --------     ------

    Operating Margin                            12.7%          17.8%  (5.1)pts
    ----------------                             ----            ----   --------

First quarter revenue from motorcycles and related products was up versus the prior year. Operating margin as a percent of revenue decreased in the quarter compared to 2017 primarily due to costs associated with our manufacturing optimization initiative.


    Financial Services Segment Results
    ----------------------------------

                                                  1st Quarter

                   $ in thousands
                   --------------

                 2018                       2017       Change
                 ----                       ----       ------

    Revenue                             $178,174       $173,221         2.9%
    -------                             --------       --------          ---

    Operating Income                     $63,579        $52,636        20.8%
    ----------------                     -------        -------         ----

Financial services operating income increased 20.8 percent in the first quarter compared to 2017.

Income Tax Rate
Harley-Davidson's first quarter effective tax rate was 24.1 percent compared to 34.5 percent in 2017. The decreased tax rate was due to the favorable impact of the 2017 Tax Cuts and Jobs Act.

Other Results
Cash and marketable securities were $753.5 million at the end of Q1 2018, compared to $844.7 million in 2017. Harley-Davidson generated $191.6 million of cash from operating activities in 2018 compared to $159.9 million in 2017. The company paid a cash dividend of $0.37 per share for the first quarter, an increase of 1.4 percent compared to the prior year. On a discretionary basis, Harley-Davidson repurchased 1.4 million shares of its common stock during the first quarter for $65.1 million. During the quarter, there were approximately 169.2 million weighted-average diluted common shares outstanding. At the end of the quarter, 24.2 million shares remained on board-approved share repurchase authorizations.

2018 Outlook
The company continues to expect the following for the full-year 2018:

Motorcycle shipments to be approximately 231,000 to 236,000 motorcycles. In the second quarter, the company expects to ship approximately 67,500 to 72,500 motorcycles.

Operating margin as a percent of revenue to be approximately 9.5 to 10.5 percent including manufacturing optimization costs of $120 million to $140 million.

Capital expenditures of $250 million to $270 million including approximately $50 million to support manufacturing optimization.

Effective tax rate of approximately 23.5 to 25.0 percent.

The company now expects Harley-Davidson Financial Services operating income to be flat to down modestly.

Company Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

Webcast Presentation
Harley-Davidson will discuss first quarter 2018 results on a webcast at 8:00 a.m. CT today. The webcast login and supporting slides can be accessed at http://investor.harley-davidson.com/news-and-events/events-and-presentations. The audio replay will be available by approximately 10:00 a.m. CT.

Non-GAAP Measures
This press release includes financial measures that have not been calculated in accordance with U.S. generally accepted accounting principles (GAAP) and are therefore referred to as non-GAAP financial measures. The non-GAAP measures described below are intended to be considered by users as supplemental information to the equivalent GAAP measures, to aid investors in better understanding the Company's financial results. The Company believes that these non-GAAP measures provide useful perspective on underlying business results and trends, and a means to assess period-over-period results. These non-GAAP measures should not be considered as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP. These non-GAAP measures may not be the same as similarly titled measures used by other companies due to possible differences in method and in items or events being adjusted.

The non-GAAP measure included in this press release is diluted EPS excluding manufacturing optimization costs which was calculated based on net income excluding manufacturing optimization costs, which is also a non-GAAP measure. Manufacturing optimization costs include restructuring expenses and costs associated with temporary inefficiencies incurred in connection with the manufacturing optimization initiative. A reconciliation of these non-GAAP measures to the comparable GAAP measure is included later in this press release.

Forward-Looking Statements
The company intends that certain matters discussed in this release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the company "believes," "anticipates," "expects," "plans," or "estimates" or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The company's ability to meet the targets and expectations noted depends upon, among other factors, the company's ability to (i) develop and execute its business strategy, (ii) execute its strategy of growing ridership, globally, (iii) effectively execute its manufacturing optimization initiative within expected costs and timing, (iv) develop and introduce products, services and experiences that are successful in the marketplace, (v) manage the impact that new or adjusted tariffs may have on the cost of raw materials and components and our ability to sell product internationally, (vi) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles, (vii) balance production volumes for its new motorcycles with consumer demand, including in circumstances where competitors may be supplying new motorcycles to the market in excess of demand at reduced prices, (viii) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing political environment, (ix) manage risks that arise through expanding international manufacturing, operations and sales, (x) successfully execute the company's manufacturing strategy, including its flexible production strategy, (xi) prevent and detect any issues with its motorcycles or any associated manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing, (xii) continue to manage the relationships and agreements that the company has with its labor unions to help drive long-term competitiveness, (xiii) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices, (xiv) manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS' loan portfolio, (xv) retain and attract talented employees, (xvi) prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or company data and respond to evolving regulatory requirements regarding data security, (xvii) continue to develop the capabilities of its distributors and dealers and manage the risks that its independent dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand, (xviii) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the company's business, (xix) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles, (xx) manage supply chain issues, including quality issues and any unexpected interruptions or price increases caused by raw material shortages or natural disasters, (xxi) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities, (xxii) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (xxiii) manage its exposure to product liability claims and commercial or contractual disputes, and (xxiv) successfully access the capital and/or credit markets on terms (including interest rates) that are acceptable to the company and within its expectations.

In addition, the company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the company has disclosed in documents previously filed with the Securities and Exchange Commission.

The company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the company's independent dealers to sell its motorcycles and related products and services to retail customers. The company depends on the capability and financial capacity of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the company. In addition, the company's independent dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.

(HOG-F)


                                           Harley-Davidson, Inc.

                               Condensed Consolidated Statements of Income(1)

                                  (In thousands, except per share amounts)


                                               (Unaudited)                    (Unaudited)

                                            Three months ended

                                                 April 1,                      March 26,

                                                                   2018                         2017
                                                                   ----                         ----


    Motorcycles and related
     products revenue                                        $1,363,947                   $1,328,711

    Gross profit                                                473,773                      474,823

    Selling, administrative
     and engineering expense                                    254,093                      238,277

    Restructuring expense                                        46,842                            -

      Operating income from
       motorcycles & related
       products                                                 172,838                      236,546


    Financial services revenue                                  178,174                      173,221

    Financial services expense                                  114,595                      120,585

      Operating income from
       financial services                                        63,579                       52,636
                                                                 ------                       ------


    Operating income                                            236,417                      289,182

    Other income (expense),
     net                                                            220                        2,296

    Investment income                                             1,203                          879

    Interest expense                                              7,690                        7,673

    Income before income taxes                                  230,150                      284,684

    Provision for income taxes                                   55,387                       98,315

    Net income                                                 $174,763                     $186,369
                                                               ========                     ========


    Earnings per common share:

      Basic                                                       $1.04                        $1.06

      Diluted                                                     $1.03                        $1.05


    Weighted-average common
     shares:

      Basic                                                     168,139                      176,001

      Diluted                                                   169,174                      177,070


    Cash dividends per common
     share                                                       $0.370                       $0.365


    (1) See note regarding the
     adoption of new accounting
     standards below.


                                          Harley-Davidson, Inc.

                           Reconciliation of GAAP amounts to Non-GAAP amounts

                                (In thousands, except per share amounts)


                                                                  (Unaudited)

                                                              Three months ended

                                                                   April 1,

                                                                                     2018
                                                                                     ----


    Net income excluding
     manufacturing
     optimization costs
    --------------------

    Net income (GAAP)                                                            $174,763

    Restructuring expense
     and cost of temporary
     inefficiencies                                                                47,574

    Tax effect of
     adjusments(1)                                                               (11,537)
                                                                                  -------

    Adjustments net of tax                                                         36,037

    Adjusted net income
     (Non-GAAP)                                                                  $210,800
                                                                                 ========


    Diluted earnings per
     share excluding
     manufacturing
     optimization costs
    --------------------

    Diluted earnings per
     share (GAAP)                                                                   $1.03

    Restructuring expense
     and cost of temporary
     inefficiencies, per
     share                                                                           0.21

    Adjusted diluted
     earnings per share
     (Non-GAAP)                                                                     $1.24
                                                                                    =====


    Weighted average
     diluted shares
     outstanding                                                                  169,174


    (1) The income tax effect of
     adjustments has been computed
     using the company's effective
     income tax rate excluding
     discrete items.


                                                         Harley-Davidson, Inc.

                                               Condensed Consolidated Balance Sheets(1)

                                                            (In thousands)


                                           (Unaudited)                                                          (Unaudited)

                                            April 1,                                    December 31,             March 26,

                                                               2018                                        2017                    2017
                                                               ----                                        ----                    ----


    ASSETS
    ------

    Current assets:

        Cash and cash equivalents                          $753,517                                    $687,521                $839,700

        Marketable securities                                     -                                          -                  5,004

        Accounts receivable, net                            355,107                                     329,986                 335,578

        Finance receivables, net                          2,341,918                                   2,105,662               2,354,095

        Inventories                                         564,571                                     538,202                 485,476

        Restricted cash                                      54,569                                      47,518                  75,705

        Other current assets                                150,472                                     175,853                 142,362

    Total current assets                                  4,220,154                                   3,884,742               4,237,920


    Finance receivables, net                              4,784,524                                   4,859,424               4,792,027

    Other long-term assets                                1,272,943                                   1,228,506               1,251,908

                                                        $10,277,621                                  $9,972,672             $10,281,855
                                                        ===========                                  ==========             ===========


    LIABILITIES AND SHAREHOLDERS' EQUITY
    ------------------------------------

    Current liabilities:

        Accounts payable & accrued
         liabilities                                       $885,448                                    $757,419                $906,321

        Short-term debt                                   1,036,976                                   1,273,482                 953,357

        Current portion of long-term debt,
         net                                              1,872,679                                   1,127,269                 697,061

    Total current liabilities                             3,795,103                                   3,158,170               2,556,739


    Long-term debt, net                                   4,108,511                                   4,587,258               5,320,797

    Pension and postretirement healthcare
     liabilities                                            167,952                                     173,359                 223,702

    Other long-term liabilities                             210,106                                     209,608                 187,208


    Total shareholders' equity                            1,995,949                                   1,844,277               1,993,409

                                                        $10,277,621                                  $9,972,672             $10,281,855
                                                        ===========                                  ==========             ===========


    (1) See note regarding the
     adoption of new accounting
     standards below.


                                                Harley-Davidson, Inc.

                                  Condensed Consolidated Statements of Cash Flows(1)

                                                    (In thousands)


                                                    (Unaudited)                      (Unaudited)

                                                Three months ended

                                                     April 1,                         March 26,

                                                                        2018                           2017
                                                                        ----                           ----


    Net cash provided by
     operating activities                                           $191,594                       $159,939


    Cash flows from investing
     activities:

      Capital expenditures                                          (28,436)                      (23,967)

      Finance receivables, net                                        11,733                       (63,538)

      Other                                                          (4,948)                            52

    Net cash used by investing
     activities                                                     (21,651)                      (87,453)


    Cash flows from financing
     activities:

      Proceeds from issuance of
       medium-term notes                                             347,553                        497,406

      Repayments of medium-term
       notes                                                               -                     (400,000)

      Repayments of
       securitization debt                                          (67,955)                     (111,359)

      Net decrease in credit
       facilities and unsecured
       commercial paper                                            (234,145)                     (101,702)

      Borrowings of asset-backed
       commercial paper                                               35,504                        305,209

      Repayments of asset-backed
       commercial paper                                             (45,907)                      (29,383)

      Dividends paid                                                (62,731)                      (64,611)

      Purchase of common stock
       for treasury                                                 (72,968)                      (79,753)

      Issuance of common stock
       under employee stock
       option plans                                                    1,719                          7,336

    Net cash (used) provided by
     financing activities                                           (98,930)                        23,143


    Effect of exchange rate
     changes on cash, cash
     equivalents and restricted
     cash                                                              2,034                          7,219


    Net increase in cash, cash
     equivalents and restricted
     cash                                                            $73,047                       $102,848
                                                                     =======                       ========


    Cash, cash equivalents and
     restricted cash:

      Cash, cash equivalents and
       restricted cash -
       beginning of period                                          $746,210                       $827,131

      Net increase in cash, cash
       equivalents and restricted
       cash                                                           73,047                        102,848

      Cash, cash equivalents and
       restricted cash -end of
       period                                                       $819,257                       $929,979
                                                                    ========                       ========


    Reconciliation of cash,
     cash equivalents and
     restricted cash to the
     Consolidated Balance
     Sheet:

    Cash and cash equivalents                                       $753,517                       $839,700

    Restricted cash                                                   54,569                         75,705

    Restricted cash included in
     other long-term assets                                           11,171                         14,574

    Total cash, cash
     equivalents and restricted
     cash shown in the
     Statement of Cash Flows                                        $819,257                       $929,979
                                                                    ========                       ========


    (1) See note regarding the
     adoption of new accounting
     standards below.


    Adoption of New Accounting Standards
    ------------------------------------

    On January 1, 2018, the Company
     adopted the following new
     accounting standards updates
     (ASUs).


    ASU 2014-09 Revenue from Contracts
     with Customers was adopted using
     the modified retrospective method.
     As a result, the Company recorded a
     $6.0 million increase to the
     opening balance of retained
     earnings as of January 1, 2018.


    ASU 2016-18 Statement of Cash Flows
     (Topic 230): Restricted Cash was
     adopted on a retrospective basis.
     As a result, the change in
     restricted cash has been excluded
     from financing activities and
     included in the change in cash,
     cash equivalents and restricted
     cash and the prior period has been
     recast to reflect the new
     presentation.


    ASU 2017-07 Compensation -
     Retirement Benefits (Topic 715):
     Improving the Presentation of Net
     Periodic Pension Cost and Net
     Periodic Postretirement Benefit
     Cost was adopted on a retrospective
     basis. As a result, the non-
     service cost components of net
     periodic benefit cost have been
     presented in Other income
     (expense), net and the prior period
     has been recast to reflect the new
     presentation.


                                     Motorcycles and Related Products Revenue and

                                                Motorcycle Shipment Data


                                                        (Unaudited)               (Unaudited)

                                                     Three months ended

                                                          April 1,                 March 26,

                                                                            2018                    2017
                                                                            ----                    ----

    MOTORCYCLES AND RELATED PRODUCTS
     REVENUE(1)(in thousands)

      Motorcycles                                                     $1,121,673              $1,083,639

      Parts & Accessories                                                169,075                 168,023

      General Merchandise                                                 56,601                  55,836

      Licensing                                                            8,358                   9,275

      Other                                                                8,240                  11,938

                                                                      $1,363,947              $1,328,711
                                                                      ==========              ==========


    MOTORCYCLE SHIPMENTS:

        United States                                                     38,797                  45,784

        International                                                     25,147                  25,047

          Total                                                           63,944                  70,831
                                                                          ======                  ======


    MOTORCYCLE PRODUCT MIX:

        Touring                                                           30,857                  29,068

        Cruiser                                                           21,554                  25,154

        Sportster(R)/ Street                                              11,533                  16,609

          Total                                                           63,944                  70,831
                                                                          ======                  ======


    (1) In connection with the adoption
     of ASU 2014-09, the Company has
     revised its presentation of
     disaggregated revenue and the
     prior period has been recast to
     reflect the new presentation.


                     Worldwide Retail Sales of Harley-Davidson Motorcycles(1)


                                            Three months ended

                                                 March 31,                    March 31,

                                                               2018                       2017
                                                               ----                       ----


     United
     States                                                  29,309                     33,316


    Europe(2)                                                 9,716                      8,984

     EMEA
     -
     Other                                                    1,146                      1,183
                                                              -----                      -----

       Total
       EMEA                                                  10,862                     10,167


     Asia
     Pacific(3)                                               4,452                      4,897

     Asia
     Pacific
     -
     Other                                                    1,877                      1,966
                                                              -----                      -----

       Total
       Asia
       Pacific                                                6,329                      6,863


     Latin
     America                                                  2,506                      2,342

    Canada                                                    2,080                      2,361
                                                              -----                      -----

       Total
       International
       Retail
       Sales                                                 21,777                     21,733

       Total
       Worldwide
       Retail
       Sales                                                 51,086                     55,049
                                                             ======                     ======


    (1) Data source for retail sales
     figures shown above is new sales
     warranty and registration
     information provided by Harley-
     Davidson dealers and compiled by
     the Company. The Company must
     rely on information that its
     dealers supply concerning new
     retail sales, and the Company
     does not regularly verify the
     information that its dealers
     supply. This information is
     subject to revision.


    (2) Europe data includes Austria,
     Belgium, Denmark, Finland,
     France, Germany, Greece, Italy,
     Luxembourg, Netherlands, Norway,
     Portugal, Spain, Sweden,
     Switzerland, and the United
     Kingdom.


    (3) Asia Pacific data includes
     Japan, Australia, New Zealand
     and Korea.


                     Motorcycle Registration Data(1)


                          Three months ended

                               March 31,             March 31,

                                             2018                 2017
                                             ----                 ----

    United States(2)                       57,100               64,220

    Europe(3)                              93,217              100,533


    (1) Data includes on-road 601+cc
     models. On-road 601+cc models
     include dual purpose models, three-
     wheeled motorcycles and autocycles.


    (2) United States data is derived
     from information provided by
     Motorcycle Industry Council (MIC).
     This third-party data is subject to
     revision and update.


    (3) Europe data includes Austria,
     Belgium, Denmark, Finland, France,
     Germany, Greece, Italy, Luxembourg,
     Netherlands, Norway, Portugal,
     Spain, Sweden, Switzerland, and the
     United Kingdom. Industry retail
     motorcycle registration data
     includes 601+cc models derived from
     information provided by Association
     des Constructeurs Europeens de
     Motocycles (ACEM), an independent
     agency. This third-party data is
     subject to revision and update.

CONTACT: Media, Michael Pflughoeft, +1-414-343-7100; Financial, Amy Giuffre, +1-414-343-8002

View original content:http://www.prnewswire.com/news-releases/harley-davidson-announces-first-quarter-results-300635007.html

SOURCE Harley-Davidson, Inc.