Lounge Lizard Stresses the Value of Studying Website Visitor Behavior and Optimizing for Conversions

Lounge Lizard Stresses the Value of Studying Website Visitor Behavior and Optimizing for Conversions

NEW YORK, May 4, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York website design company within the website and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Though you might not like to hear it, most people who visit your website aren't ready to buy. So, understanding how people use your website and optimizing it accordingly for conversions has real value. Businesses that learn from website user analysis and optimize their site for conversions usually have more success across a variety of metrics:

    --  Advertising-- Businesses with high-performing websites can usually spend
        less on other forms of advertising because so many visitors become
        customers. Unlike commercials and pay per click advertising which have a
        cost associated with every customer, once a website is optimized, it
        costs very little to maintain it, so conversions are essentially free.

    --  Growth-- Companies with optimized websites are poised to outperform
        their competition. As more individuals choose to do business online,
        companies with optimized websites will win more business than companies
        without optimized sites. Furthermore, because websites can be optimized
        to target global audiences, businesses with optimized sites usually have
        a better chance of cornering the market than businesses with
        low-performing sites.

    --  Reputation-- Because an optimized site is easy to navigate and
        attractive, organizations with optimized sites are well-positioned to
        receive favorable impressions--impressions that strengthen their brand
        and reputation.

    --  Cost-Efficiency-- Website user data can be used to cut costs and improve
        work efficiency. Developing the portions of your site where visitors
        spend time and cutting back on time spent developing less trafficked
        webpages is an opportunity to increase productivity and reduce labor
        costs.

    --  Visibility-- Optimizing every page of your website for strategically
        selected keywords increases your business's visibility. As consumers
        conduct more of their business online, your visibility becomes essential
        because it helps prospects find you when they conduct a search, not your
        competition.

About Lounge Lizard:

Lounge Lizard, top web design company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard