May 18, 2018   SOURCE: PR NewsWire

Internet Marketing Company, fishbat, Shares 3 Things to Consider When Using Influencers to Connect with Consumers

Internet Marketing Company, fishbat, Shares 3 Things to Consider When Using Influencers to Connect with Consumers

LONG ISLAND, N.Y., May 18, 2018 /PRNewswire-iReach/ -- Internet marketing agency, fishbat, helps businesses to get more from influencer marketing by explaining what companies should consider if they plan to work with influencers as part of their overall marketing strategy.

Influencers connect businesses to target audiences in ways that are difficult to replicate but yield positive results. So, many companies are starting to partner with influencers that fit their brand. If influencer marketing is on your horizon, here are three items you'll want to consider:

    1. What will your influencer campaign achieve and how will you define
       success? Influencers work with businesses in a variety of ways. Part of
       what makes influencer marketing unique is the variety of options
       companies have to work with when it comes to building their brand,
       maximizing their reach, and developing relationships with potential
       customers. When a business launches an influencer campaign they might
       expect the campaign to raise brand awareness, increase sales, or explore
       the profitability of an untapped niche. To build a positive relationship
       with an influencer and increase your ROI, you should know what you want
       your influencer to achieve for you. You also need to know how you will
       assess the performance of the campaign. Performance metrics might
       include, for example, number of social media impressions, click-throughs,
       or sales.
    2. What campaign business model will you use? Business have options with how
       they organize their influencer campaigns. For instance, influencers can
       create content for your brand (sponsored content), or you could showcase
       influencers in your content (branded content). Companies can also create
       product lines with influencers, or have influencers host an event for
       them. The way you choose to do businesses with influencers needs to be
       considered alongside what goals you hope to achieve.
    3. Which influencer is right for you? There are thousands of influencers to
       choose from, so you want to take your time and select the one that will
       be a good fit for your company and your goals. If you're unsure how to
       evaluate an influencer or how to work with one, you can let a digital
       marketing agency run your influencer marketing campaign.

ABOUT FISHBAT

Online marketing firm, fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat