Jun 6, 2018   SOURCE: PR NewsWire

Digital Marketing Agency, fishbat, Discusses How Brands can use Instagram to Build a Strong Brand Identity

Digital Marketing Agency, fishbat, Discusses How Brands can use Instagram to Build a Strong Brand Identity

PATCHOGUE, N.Y., June 6, 2018 /PRNewswire-iReach/ -- To assist businesses using Instagram, digital marketing agency, fishbat, breaks down how to build a brand on Instagram.

Instagram is a highly visual medium, and the visual nature of the platform works well for certain businesses (e.g., fashion, travel, architecture, home design, etc.). However, to truly get the most out of the platform, companies need to approach the medium with an effective brand building strategy. Building a strong brand through Instagram boils down to executing a few details well.

To build a strong brand on Instagram, focus on doing these four things:

    1. Be consistent with your images and the feelings they cultivate. Make sure
       your images form a cohesive thread. Each image should project your
       precise brand identity. This means your photography and styling must
       always be on brand. Your followers need to be able to recognize your
       brand from a single image. Focus on producing a certain feeling with each
       image. In many respects, Instagram is as much about cultivating feelings
       that are unique to your brand.
    2. Gather a following. You want to develop a large following on Instagram.
       But, the people that follow you need to be consumers that would buy from
       you. You can advertise or work with influencers to build a following. You
       can also leverage your other social media accounts to drive traffic to
       Instagram.
    3. Know your audience and cater to them. Once you develop a following, speak
       directly to them with your content. This means posting when they're going
       to be on Instagram and posting what the kind of content they crave.
    4. Develop a great profile page. Your profile page should be consistent with
       your brand identity. Focus on your photo, profile description, and URL.
       These are the areas people will look at, so they need to be on brand and
       persuasive.

ABOUT FISHBAT

fishbat digital marketing company, is a full-service marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat Media