Top Website Design Company Shares 5 Ways A Great Web Design Helps Content Marketing

NEW YORK, June 21, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website design company, - within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

The amount of new content posted on a daily basis is staggering. That is why businesses need to utilize every tool available to help showcase and magnify content marketing efforts. One of the most powerful tools available is to employ a great web design to strengthen your entire content management strategy. Today the NY based web design company, Lounge Lizard, shares 5 Ways a Great Web Design Helps Content Marketing.

    1. It increases brand recognition. Brand visibility and recognition is
       incredibly important when you consider how crowded the online landscape
       has become. The right combination of images, colors, font, and logo can
       make your pages instantly recognizable while still showcasing the content
       itself. This is important so that people recognize and then associate
       your brand when then land on a page and absorb content, making it more
       memorable because of that association. Then it goes from, "Where did I
       see that interesting blog?" to, "I saw the most interesting blog on XXX's
       website," even when you don't recall the title of the blog.
    2. It grabs their attention. A great web design grabs a user's attention and
       is memorable. This is very important when you consider how quickly people
       form a snap judgment and also how short the average user's attention span
       has become. With so many sites and so much content out there, people
       simply don't waste much time in places that are boring, uninteresting, or
       aren't useful. A good web design helps prevent that from happening by
       engaging and then quickly funneling users towards the information that
       they want or need.
    3. Helps focus on actions. Good design helps users naturally focus on the
       actions you want them to take by using principles like the 'F-pattern'.
       This is more important than ever with the increase in mobile users.
       Having a limited screen size means the organization, navigation, and
       overall layout is critical to achieving results.
    4. Increases sharing. When was the last time a friend or colleague
       recommended visiting a badly designed site or shared something mediocre?
       The answer is hardly ever. With the exposure consumer's have on a daily
       basis to ads, content, and brands we simply don't remember something
       unless it leaves a solid impression. Many of us suffer from constant
       information overload. One of the best ways to leave a great impression is
       with a well-crafted design that accentuates and amplifies content along
       with proper placement of share buttons to encourage sharing of memorable
       or worthy information.
    5. Increases content recall. Images are easier to remember than text because
       of the way our brains are able to catalogue and store data. This isn't
       just a theory, but actual proven science that the accuracy of our recall
       is much higher for visuals and images. Think of how much easier it is to
       remember someone's face but not their name after a brief, initial
       encounter. A great design that incorporates strong branding will use
       images, colors, and logos to help increase overall content recall.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard