Jul 24, 2018   SOURCE: PR NewsWire

UnDigital Unveils Industry's First Package Insert Marketplace

HUNT VALLEY, Md., July 24, 2018 /PRNewswire/ -- UnDigital, the industry's first package insert marketplace, launched today giving advertisers of all sizes access to an inventory of over 300 million packages for insert ads, while empowering retailers to transform package overhead into a bottom-line business driver. Dozens of retailers like Barnes & Noble College, Hudson's Bay Company (parent company of Saks Fifth Avenue, Lord & Taylor) and Lands' End have already joined the marketplace to take advantage of the newfound revenue opportunity.

With billions of packages shipped annually, insert advertising is a greenfield opportunity that the UnDigital marketplace is bringing scalability to for the first time ever. It lets growth marketers reach new consumers in a measurable, testable channel with positive brand association and guaranteed viewability. It lets retailers monetize shipments, create a new revenue stream and provide an additional offer curation service to their customers.

Using UnDigital, retailers post a monthly listing with the number of expected package shipments and the maximum number of inserts they will accept for each package. Advertisers can specify the number of packages that they're willing to take at a preset purchase price per package that the retailer determines and upload the accompanying campaign creative. The retailers see all purchases in real-time and can approve which advertisers can insert ads into their packages.

The marketplace is just part of the value that UnDigital introduces to retailers and advertisers on the platform. The company also manages printing and payment logistics. Within a week of accepting the advertising purchase, UnDigital will ensure the package inserts are delivered to the retailer's shipping facility, ready to be inserted into the appropriate packages.

Comments on the News 

    --  "Building brand association with leading retailers and getting your
        message in front of active buyers is a tremendous opportunity, but
        package inserts traditionally had complicated logistics and neither the
        retailer nor advertiser knew where to begin," said Ryan Millman,
        co-founder and CEO of UnDigital. "UnDigital strips the process of
        unnecessary friction, allowing retailers to turn packages into profit
        and providing advertisers with a new channel to reach engaged consumers
        with an impactful ROI. We guarantee a 100 percent open rate in a digital
        world where advertisers have grown used to diminishing click-through
        rates."

    --  "While consumers of all ages are reliant on screens, that doesn't negate
        the power of a piece of paper. In-package inserts distributed via
        UnDigital's unique platform will aid our ability to capture the college
        consumer brands covet," said Lisa Malat, VP and Chief Marketing Officer,
        Barnes & Noble College. "UnDigital adds another vehicle for us to
        seamlessly inform students about products and deals to enhance their
        college experience. The ease of execution of the platform takes
        logistics out of the equation and gives Barnes & Noble College oversight
        to curate messages that reach the six million students served across
        college campuses nationwide. A win-win all around."

To learn more about UnDigital and browse the marketplace, currently accepting purchases for August 2018 packages, visit www.undigital.com

About UnDigital
UnDigital is the first package insert marketplace, providing advertisers with access to a growing inventory of more than 300 million monthly packages for insert ads. Leading retailers such as Barnes & Noble College, Hudson's Bay Company (parent company of Saks Fifth Avenue, Lord & Taylor) and Lands' End leverage the platform to turn their packages into a profit while connecting consumers with relevant promotions. For more information visit www.undigital.com.

Media Contacts
press@undigital.com

Emily Adams
SHIFT Communications
+1 (617) 779 1891
undigital@shiftcomm.com

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SOURCE UnDigital