Custom Trade Show Exhibit Company, Gilbert, Shares Ways to Draw Attendees to Your Booth
MELVILLE, N.Y., Aug. 23, 2018 /PRNewswire/ -- Custom exhibit company, Gilbert, lists five ways to draw attendees to your booth on trade show day.
Trade shows are crowded, so your space needs to stand out to attract visitors. Here's how to get attendees to stop at your booth:
1. Create a stunning space. An impressive space that clearly tells your
brand's story is key. A professional design company is essential when it
comes to creating a space that tells a captivating story and leaves
attendees wanting to know more. They'll bring your vision to life with
stunning graphics, interactive elements, and a space that controls and
optimizes foot traffic.
2. Include experiences. Skilled presenters know attendees enjoy an
experience. One of the benefits of working with a professional trade show
company is their ability to design a booth with an interactive space to
attract and intrigue attendees. Instead of an overdone scheme like a
spinning wheel or guessing game, leave it to the professionals to
cultivate a true interactive experience for visitors. To stop attendees
in their tracks, you need to build and convey an experience they can't
bear to pass by- something a trade show design firm can accomplish for
your brand.
3. Be friendly. A top-notch space and experience may attract attendees to
you, but a friendly sales team that makes an attendee's day puts the
icing on the cake. Few people will ignore a genuine smile and quick "how
are you doing today?" from your booth staff, especially after being
bombarded with sales pitches from other companies. Your workers will make
the whole trade show experience much more memorable if they are open,
engaging, and helpful to all that come through your space.
4. Go social. Keep the experience going online. The idea is to give
attendees such an amazing experience at your booth that they want to stay
engaged with you after they leave. Extend the interactive components you
have in your booth to the internet. Create social media initiatives and
harness internet trends to drive attendees to your booth. You'll extend
your audience reach and create a heightened level of brand awareness
extending well past the days of the trade show.
5. Give stuff away. Cap off each day at the trade show with promotional
giveaways. Go above and beyond to impress attendees with your brand's
prizes; Major prizes such as vacations or cars would be extremely
generous and eye-catching, but there are plenty of other, more budget
friendly options as well. If you give something extravagant away, be sure
to create a captivating space for it, decked out with your branding. Know
your audience well and make sure your prizes do not conflict with your
purpose or brand, but instead complement it.
About Gilbert:
Gilbert experiential exhibits is a design, construction, and event management firm specializing in trade show exhibits, commercial interiors, and corporate events. For over 30 years, Gilbert and its team of expert designers and craftsmen have been elevating brands by creating engaging environments that produce lasting impressions. Gilbert's three business units, Exhibition, Architectural, and Live, are each specialized for their respective sectors. Gilbert Exhibition provides turnkey services for trade show attendees including design, fabrication, and exhibit management, Gilbert Architectural delivers innovative design and high-end construction services for permanent environments, and Gilbert Live handles corporate event planning and production.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
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SOURCE Gilbert
