Sep 5, 2018   SOURCE: PR NewsWire

Top Website Design Company, Lounge Lizard, shares 7 Common CRO Misbeliefs Everyone Should Be Aware Of

NEW YORK, Sept. 5, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as a top website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Conversion rate optimization (CRO) is an important part of both web design and web maintenance. You drive traffic to your website with the expectation of converting that traffic into leads. CRO is the process of maximizing what you get out of your existing traffic and is something every business should look at regularly to ensure your site is truly converting as much traffic as possible. Of course, as with anything there are always misconceptions floating around that if followed cause more harm than good. Today NY based web design company, Lounge Lizard, shares 7 Common CRO Misbeliefs Everyone Should Be Aware Of.

    1. Follow CRO best practices. Fun fact - there aren't best practices for
       conversion rate optimization. The reason being is that every website is
       unique. Even if you have sites that are extremely similar, what might
       increase conversions for one site and their customers can decrease
       conversions in the other. True CRO is based on analytics and information.
       You take data and form hypotheses, then test those hypotheses.
    2. Anyone can do CRO. Proper conversation rate optimization takes qualified,
       experienced people working together. You need people skilled in research,
       analytics, development, and design along with someone who understands
       products and services plus the person leading the team. Simply put, not
       just anyone can do CRO.
    3. You only use A/B testing. A/B testing is something we discuss frequently
       when it comes to web design and increasing conversions, but it is not the
       only aspect of CRO. As we mentioned before, there is data gathering and
       analysis along with creating hypotheses before you even get to testing.
       Then you analyze and test some more. CRO is not simply testing one
       location of button placement versus another. You can also use
       multivariate testing and split testing in addition to A/B testing.
    4. Minor changes equal big results. Some people or articles might lead you
       to believe that making one or two minor changes can equal big results.
       While that can happen, it is important to understand that's the exception
       and not the rule. Expect that you will have to make a few changes and
       then regularly perform CRO as your business and website grows if you
       truly want to maximize results.
    5. You know your customers. Many businesses feel that they have a good
       handle on their customers or audience and because of this eschew
       suggestions made based on data analysis. The truth is, you might think
       you know but until you take the time to perform research, test, and
       review results you really don't know; you are just guessing. The internet
       is a place that changes constantly and as such you should expect that
       customers will not stay static in their motivations and interactions.
    6. Avoid disliked aspects. Just because something is generally disliked or
       unpopular, that doesn't mean everyone dislikes it. One thing CRO has
       taught is that elements that might be generally unpopular can still work
       with the right audience. Some people get hung up on avoiding using
       unpopular elements on the assumption that users won't like them however
       if analysis shows a specific element can provide a solution you need,
       then you should at least test them it and give it a chance.
    7. Small sites don't need CRO. CRO is useful for any site that wants or
       needs conversions. At the end of the day CRO is simply an extension of
       providing a good, engaging user experience. If you have a decent amount
       of web traffic then you are in a position to analyze data and test
       theories on ways to improve the users' journey.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard