Media and Comms Veteran Launches Business Inclusion/Diversity Practice
WASHINGTON, Sept. 5, 2018 /PRNewswire-PRWeb/ -- Today, Sarah Kogod, a 15-year media and communications veteran, launched Kogod & Company, a leading-edge business consultancy aimed at helping clients evolve the way they view inclusion as a business asset.
Diversity and inclusion has traditionally existed under the human resources umbrella, and the business benefits of inclusion have been largely intangible from a financial perspective. Recent research by McKinsey & Company, Deloitte, and Harvard Business Review has shown that companies that implement innovative diversity and inclusion practices are up to 35% more likely to financially outperform and are 70% more likely to capture new markets.
"Reliable data now shows that inclusive companies make more money, out-innovate their competition and maintain a competitive edge " said Sarah Kogod, founder of Kogod & Company. "This is no longer a gray area. Focusing on business inclusion is both meaningful and profitable."
Kogod & Company will be offering strategic services such as inclusion audits that will take a unique, ground-up approach unlike traditional diversity and inclusion work that entails top-down, executive training. Kogod will draw on her extensive corporate experience to create a personalized strategy, tailored to each organization, that will address unique internal challenges and create proactive external engagement strategies.
The firm's key offering will be fractional Chief Officer services, working directly with CEOs to provide executive level oversight over their brand's inclusion efforts, both on staff and in business applications.
"We're going to work with our clients to improve output and engage new audiences, but we're also going to dig deep to discover why that was challenging them in the first place," said Kogod. "We're going to both give them the fish and teach them to fish."
Kogod & Company can be found online at www.kogodandcompany.com and on Twitter @KogodCo.
About Sarah Kogod
Sarah Kogod, Founder of Kogod and Company, is a 15-year media and communications specialist, most recently working with Vox Media on improving business inclusion policies and growing audience engagement in previously unrealized demographics. Through her work, she has created internship and mentorship programs, crisis prevention protocols, business development plans, content strategies and marketing applications that have led to strategic partnerships and audience growth. She has overseen two direct partnerships with the White House Council on Women and Girls and Former First Lady Michelle Obama's Reach Higher Campaign.
SOURCE Kogod & Company
