Website Development Company, Lounge Lizard, provides 4 Tips to Prepare your Website for the Holiday Season

NEW YORK, Sept. 14, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

It is only September, but the holiday season is literally around the corner which means now is the time to start preparing for the busiest time of the year. Even if you don't plan on launching promotions or sales until late November, that doesn't mean you should wait until the last minute to prepare. Remember, proper planning prevents poor performance! Today NY based web design company, Lounge Lizard, provides 4 Tips to Prepare your Website for the Holiday Season.

    1. Review prior year's data. The first place to start when planning for the
       future is by looking at the past. Google Analytics is a great starting
       point and if you use a customer relationship management platform you can
       study data from it as well. You want to determine where the most traffic
       came from, where the most conversions or sales came from, when traffic
       increases started during the holiday season, when sales or conversions
       increased, when sales tapered off, and then find the most and least
       successful campaigns. By finding out what worked and what didn't you will
       be able to more easily focus your efforts this year on areas that are
       proven to produce results.


    2. Follow the customer journey. Take the time to follow the customer journey
       multiple times to get a feel for where you should interject your holiday
       content, products, links, images, and pages. You will most likely want to
       start on the home page as well as an above-the-fold image or mention. You
       can utilize last year's data to focus on the most effective pathway to a
       conversion. Be sure to consider both desktop and mobile users on this
       journey in both what they see and how clear or direct the path is. Also
       worth mentioning is that you want to remember that a users' needs might
       be slightly different during the holidays compared to other times so make
       sure focus is on meeting those needs.


    3. Review navigation. Navigation can be critical to conversions especially
       if you cater to mobile users. If people can't find what they want, then
       how can they convert? First and foremost, navigation needs to create a
       short, simple path to a conversion. Next, navigation needs to provide
       visual options on what can be found on the site with easily understood
       buttons for things like Departments, Today's Deals, Customer Service,
       etc. Menu options need to be prominently displayed, important links and
       shortcuts should be in the top header or floating so users can easily
       find them, it needs to be simple without too many choices, and you should
       include holiday tabs or menus options to highlight holiday deals and
       products.
    4. Create seasonal images and graphics. This is always a balancing act
       between too little and too much. By starting early, you can create a
       myriad of options which can be rotated through during the season. As with
       any images used you should always resize and compress for faster loading.
       Images can communicate your holiday spirit or showcase a festive mood
       without having to worry about accidently offending anyone with specific
       phrases.

Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard