DU Recorder Partners with eGG Network to Create New Opportunities in Cross-Promotional Marketing
KUALA LUMPUR, Malaysia, Sept. 26, 2018 /PRNewswire/ -- Today, DU Recorder, a screen recording app from the internet company DO Global, announced that it is forming a strategic partnership with the renowned Southeast Asian e-sports brand eGG Network at a joint press conference in Kuala Lumpur. The new partnership represents DU Recorder's latest foray into the world of cross-promotional marketing, after teaming up with the classic arcade game KOF '98 UM OL (The King of Fighters 98 Ultimate Match Online) on a co-branding campaign earlier this year.
The partnership is organized around the Alliance of Campus Esports (ACE) Championship Minor. Starting from October 2018, DU Recorder will be the official livestreaming partner for the competition, and will work with eGG Network's live broadcast platform Tamago Live to record and livestream all of the ACE championship events. In addition, both partners will jointly organize offline events at multiple college campuses in Malaysia.
DO Global CMO Mr. Richard Lee said, "The Southeast Asian e-sports industry has entered a stage of rapid development. DU Recorder and eGG Network's strategic partnership will not only benefit the ACE event itself, but will also give players a better competitive experience."
"We look forward to the support of our sponsors DU Recorder, KFC, Tamago, Thermaltake and Illegear, as well as working with more universities who believe in growing the e-sports industry through their students," said Lee Choong Khay, Chief of Sports at Astro (All-Asian Satellite Television and Radio Operator), which eGG Network belongs to.
About DU Recorder
DU Recorder is a world-leading screen recorder app. With DU Recorder, you can easily edit videos, livestream your screen, and record and share your videos to social platforms without having to root your Android phone. To experience more features, download the app on Google Play or the Apple App Store.
About DO Global
DO Global (formerly Baidu's Global DU business) is a world leading mobile Internet brand that has been independently operated since July 2018. Its products include a suite of international mobile apps and the advertising platform DU Ad Platform. Thanks to a long-term focus on developing and operating international products and services, DO Global stands as an experienced leader in the field of global business. DO Global is dedicated to creating lasting value for its users with high quality apps in the categories of tools, content and social. With the support of its AI-enhanced ad platform, DO Global aims to make global user acquisition and monetization easy for developers everywhere.
To learn more, please visit the DO Global website at: http://do.global.
About eGG Network
eGG is a 24/7 esports & gaming entertainment network. The channel showcases the biggest Esports leagues and tournaments, and the best in gaming entertainment. Fans can expect a HD viewing experience in the comfort of your living room, with games such as Dota 2, CS:GO, Vainglory, Mobile Legends, FIFA 18, Street Fighter V, Hearthstone and many more.
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SOURCE DO Global
