Ranker Partners with Connatix to Integrate the Next-Generation Video Platform's Innovative "Stories for Publishers" Format
NEW YORK, Oct. 17, 2018 /PRNewswire-PRWeb/ -- Connatix, the next-generation video platform for publishers, today announced a partnership with Ranker to integrate Stories for Publishers on the publisher's site. The number one online destination for broad, opinion-based, crowdsourced rankings of everything, Ranker is invested in solutions that both increase reader engagement and time spent on the site, as well as revenue.
Stories for Publishers, launched by Connatix earlier this year, is an interactive, mobile-first video format that benefits all stakeholders: the publisher, the reader, and the advertiser. It's a breakthrough offering that turns a publisher's pre-existing content into an immersive video "story," complete with optional interactive elements such as polls and reaction emojis. Readers can swipe through, click, and react to content in a similar fashion they are accustomed to on social media. What's more, content within the story can be linked to outbound articles or videos on the publisher's site, increasing page views and reader retention.
On the format integration, Ranker's Chief Technology Officer Premesh Purayil said: "Stories for Publishers is unlike any video format we've used in the past. We're seeing 10 times the engagement we would typically expect to see on mobile video formats. It's a powerful way for us to engage with readers, create new revenue streams, and offer a premium content environment for advertisers. It really is a pivotal moment for interactive video."
An early case study was conducted to gauge success and understand how Stories for Publishers performed when compared to more traditional mobile video formats. Ranker's Stories performance was compared--at the impression level to account for any variances in readership size--to the average performance of 10 publishers running standard in-feed mobile video units. In one week, Ranker saw, on average, a $1 higher CPM and 32% more revenue per impression.
"Every innovation we pursue evolves from answering the question, 'how can we help publishers successfully leverage video?' We're thrilled to provide a groundbreaking innovation that truly is a win for publishing partners and also all stakeholders across the advertising chain," said Gil Sommer, Head of Product at Connatix. "Stories is the first product we've developed that allows both brands and publishers to better engage target audiences and consumers, and it's proving to drive major lifts in reader engagement and revenue. On average, publishers who have implemented Stories have increased their topline monetization for mobile by 30% and viewability on mobile is 1.6x higher."
By creating highly engaging experiences for readers through unique offerings like Stories for Publishers, Connatix provides a path for publishers to drive revenue, deliver seamless reader experiences, and provide a premium environment for advertisers. It's a powerful way for publishers to engage readers with interactive formats while avoiding the constant instability and unprofitability of social channels. Every publisher wants to create and share stories with their audience. Stories for Publishers makes doing so more exciting, more sustainable, and easier than ever--on publishers' own terms.
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About Ranker
Ranker is the #1 online destination for broad, opinion-based, crowdsourced rankings of everything. The company's technology is centered on user engagement, turning its lists into the "best possible rankings" based on the wisdom of crowds. A Quantcast Top 50 site, Ranker attracts more than 50 million monthly unique visitors. As a result, Ranker has one of the world's largest databases of opinions with more than 650 million votes gathered on over 1.1 million items. Ranker was founded by Clark Benson, a lifelong entrepreneur with four prior successful startups. The last was eCrush, a top 10 online dating service (acquired by Hearst). Ranker is backed by Draper Associates, Rincon Venture Partners, Siemer Ventures, Chris Sacca/Lowercase Capital, Data Collective, BullPen Capital, TenOneTen Ventures and Tech Coast and Pasadena Angels. To learn more, visit http://www.ranker.com or follow Ranker on Facebook at facebook.com/Ranker and on Twitter @Ranker.
About Connatix
Connatix is a next-generation video platform for publishers. We believe in the power of engaging content and are on a mission to help publishers deliver successful videos without compromise. With a cutting-edge video player, optimization engine, and suite of immersive formats, publishers can easily monetize their content while delivering engaging experiences. To expand reach, Connatix offers an extensive independent syndication network for distribution at scale. With first-to-market video capabilities, Connatix sits at the forefront of content innovation and is building a new generation of video experiences that are optimized for publisher success. Connatix works with over 3,000 publishers worldwide and in 2018, was ranked #2 in the comScore video matrix. Founded in 2014, the company is headquartered in New York City with offices in Tel Aviv, Israel and Cluj-Napoca, Romania. To learn more, visit http://www.connatix.com.
Media Contact:
Sara Ajemian
sara@sourcecodecomms.com
SOURCE Ranker
