Internet Marketing Company, Lounge Lizard, explains how focusing on Search Intent will lead to Higher Rankings

NEW YORK, Jan. 2, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is a Long Island SEO Company that is globally recognized as a top website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

When Google Web Search first launched 21 years ago the engine was a bit limited using primarily text data and backlinks for search ranking along with only focusing on matching search terms to available data. Along with modifying and improving how they crawl websites and rank content, Google has also used the massive amount of data they have to better understand how phrases, search history, and other search aspects relate to user priorities and needs. The result is an optimized search ranking algorithm to provide a better user experience which is based on understanding the search intent so that the results provide users with the data they really want.

Google has taken the time, aided by an enormous amount of user data, to better understand the priorities of both specific and general users based on all available information at the time. There are different intentions when people search such as learning something, finding a place to go, finding something to do, or looking for something to buy. It has become critical to follow Google's lead and look at Search Intent and not just keywords when considering Search Engine Optimization (SEO). Today the Internet Marketing Company, Lounge Lizard, explains how focusing on Search Intent will lead to Higher Rankings.

    --  Understand Mirco-Moments - Google has crafted "micro-moments" which are
        search intent profiles based on the reasons why people turn to a device
        such as a desktop or smartphone for something. These intent-driven
        moments are often shaped by preferences but still boil down to basic
        ideas. Google's perspective is that when users need something, they can
        pull out a pocket computer (smartphone) and find exactly what they want
        almost instantly. The idea of micro-moments is to segment those various
        needs with the expectation that brands will understand and meet users'
        needs in that moment. The four moments are: "I want to buy", "I want to
        know", "I want to go", and "I want to do". Each moment often uses a
        distinctive style of search input such as, "what happened in Turkey
        today?" versus "how do I bake a cake?" The different linguistic triggers
        are considered in the algorithm. Information searches will continue to
        have the most volume which provides ample opportunities for nearly all
        businesses.
    --  Keywords are still important - Keywords are still going to drive SEO but
        it is important to think about keywords differently in relation to
        intent and the content being created. For example, "Best Taco Shop"
        would be a nice keyword string for a local taco shop, but what kind of
        content should relate to that? An article that lists the 10 Best Taco
        Shops would be an excellent choice because Google will think of the
        intent of the person searching for the best taco shop. If a person
        enters this search then Google is going to provide a map and snippets of
        the Google Business listings for taco shops near the user, however
        beyond that the results will include qualitative information for the
        user to consider.
    --  Consider how questions are phrased - When looking at user search intent,
        a business needs to consider what they have to offer and then how
        questions related to that might be phrased by users. This concept will
        help explore keyword usage for a particular micro-moment which can lead
        to more marketing opportunities as well as tailoring content for a
        better response.
    --  Customer journeys should be re-evaluated - The concept of a customer
        journey is often thought of as a straight-line process, but over the
        past year or two it has become apparent that they truly are not. Now
        more than ever customers are dropping into the journey at different
        points and bouncing around rather than going from A to B to C. Due to
        our ability to access the internet easily at virtually any time, it
        makes sense that people are going to interact with search at various
        times with varying levels of intent. Journeys need to consider the
        person lying in bed shopping at midnight just as much as the person
        sitting at work shopping on their lunch.
    --  Include responses to intent - Marketers should take the time to expand
        concepts beyond just keywords and also include responses to intent. How
        will users type or speak searches? What do searchers really want? Once
        that is considered then content can be created in response to these
        queries that will be search-friendly and thus will rank well. This
        involves being flexible and going with the flow of the search to create
        content that is properly titled, uses the correct keywords, and provides
        the value people are looking for. Be alert to ambiguous search words as
        they can end up with divided user intent.

Lounge Lizard Digital Marketing Agency is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

SOURCE Lounge Lizard Inc.