Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019
BURLINGTON, Vt., Jan. 15, 2019 /PRNewswire/ -- Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs.
The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization, and Managed Services options. The innovations include:
-- A redesigned Dealer.com website platform delivers personalized shopping
and buying experiences tailored to consumer preferences and behaviors.
Upgrades include new mobile-first homepage and Vehicle Deal Pages (VDPs)
designs that use HomeNet Automotive high-resolution and 360-degree
imagery to provide more engaging, customizable inventory content.
Integrated with Cox Automotive Digital Retailing, next-generation VDPs
provide accelerated deals and immersive inventory merchandising.
-- New advertising enhancements that drive proven and measurable results by
connecting inventory with likely buyers more efficiently across digital
channels. Key improvements include integration with vAuto that ensures
ads reflect optimally relevant inventory, pricing, and shopper data, and
enhanced audience targeting on Facebook that applies Kelley Blue Book
and Autotrader data to help target likely in-market buyers. The
Dealer.com TotalConnect Advertising package brings dealers a more
complete multichannel advertising solution than previously available.
-- Expanded and enhanced Managed Services offerings now provide dealers
with more custom content services, including custom video capabilities,
social reputation management, and custom fixed operations content and
creative that allow dealers to enhance their overall digital marketing
performance and attract customers across all lines of business.
-- Secure and integrated digital retailing fosters deal-making on any
device and provides a streamlined online to in-store experience.
Dealer.com websites integrate the most advanced digital retailing
solution available, powered by Cox Automotive Digital Retailing tools,
to drive shoppers down the path to purchase, increasing their engagement
and creating stronger leads that accelerate dealer sales. Dealers using
Cox Automotive Digital Retailing on their Dealer.com websites have a
higher close rate and earn higher gross profits compared to traditional
online leads.*(1)
"With more of the car-buying process taking place online, customers expect a digital shopping experience tailored to their specific needs," said Mike Rother, senior vice president and general manager for Dealer.com. "The new Dealer.com capabilities help dealerships build a customized digital marketing strategy that puts the right vehicles and right deals in front of the right customers to drive greater engagement, satisfaction and sales."
Dealers can deliver the personalized, mobile digital shopping experience customers now demand. Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in a very personalized way, according to the Cox Automotive Future of Digital Retail Study(2), and the majority of all traffic to dealership websites (60 percent) now comes from mobile devices.(3)
Redesigned Website Platform to Engage Shoppers
-- Dealer.com personalized websites are redesigned for the modern shopper.
All-new mobile-first site designs differentiate dealerships and
immersive VDPs turn browsing activities into buying behaviors. The
streamlined design architecture includes homepage templates that focus
on imagery, facet search, personalization and clean hero messages to
make it easier for customers to find the vehicles and features they
want. The updated Vehicle Deal Pages feature enhanced inventory
merchandising and available integrations with Cox Automotive's HomeNet
Automotive 4K and SnapLot 360 technology, which enables high-resolution
imagery and 360-degree spins of vehicle interiors and exteriors.
New Advertising Solutions to Target In-Market Buyers More Effectively
-- Dealer.com Advertising solutions help dealers reach more buyers and
drive them to relevant inventory, deepening their engagement with the
dealer's digital storefront. Integrated ad campaigns use advanced
data-targeting capabilities to connect likely in-market buyers across
paid search, display, social and video channels, influencing consumer
demand at every stage of today's digitally-driven shopping process. An
exclusive integration with vAuto allows dealers to automatically match
the right car to the right buyer at the right price within their ad
campaigns, generating more clicks and engagement for dealers at lower
cost. New data and audience targeting integrations from partners
Autotrader and Kelley Blue Book and improvements to the Compass strategy
tool have also been implemented. These solutions, integrated within the
Dealer.com TotalConnect Advertising package save time and increase
efficiency for shoppers and dealers alike, creating a more intuitive
experience for car shoppers, advertising and website alignment for
dealers, and increased traffic and leads.
Enhanced Managed Services to Create Custom Content
-- Dealer.com is also expanding the offerings through its Managed Services
team of digital marketing experts that provide cutting-edge strategy and
execution to bring dealers the SEO, content and creative, and social
media services needed to differentiate their dealership, drive more
sales and book more services appointments. Managed Services has added
content and creative capabilities to support fixed ops campaigns and the
creation of custom videos to promote specials and incentive campaigns.
Videos can now be embedded within landing pages on the client web site
and become an asset to strengthen broader marketing efforts, including
social media and search engine optimization.
The 2019 NADA Show will be held January 24-27 at the Moscone Center in San Francisco, CA. For more information on NADA 2019 product announcements, visit Dealer.com at the 2019 NADA Convention and Expo, booth # 1721S.
About Dealer.com
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
(1) Cox Automotive Product Analytics, Accelerate Dealer Close Rate Product Analysis (September 2018)
(2) Cox Automotive 2018 Future of Digital Retail Study
(3) Dealer.com 2018 DataView Digital Marketing Index
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SOURCE Dealer.com
