LiveXLive Partners With Mass Appeal And Nas To Co-Create, Produce, And Distribute Original Hip Hop And Urban Culture Content

WEST HOLLYWOOD, Calif., Feb. 5, 2019 /PRNewswire/ -- LiveXLive Media, Inc. (NASDAQ: LIVX) ("LiveXLive"), a global digital media company focused on live entertainment, Mass Appeal, an entertainment company focused on urban culture and Nas, one of the most influential and respected hip hop artists of all time, today announced the creation of a 360 degree partnership to create, produce, and distribute original urban-focused content. Mass Appeal and Nas will also curate a Slacker Radio station, and work with LiveXLive to establish brand partnerships and develop new opportunities within the urban and hip hop genres.

"Our partnership with Nas and Mass Appeal symbolizes our status as a leader in hip hop and urban-focused content. Nas is one of the most acclaimed and commercially successful artists of all time -- he's sold in excess of 30 million records, and he's been recognized with more than 20 Grammy, BET, and MTV award nominations over the course of his career. Mass Appeal's accomplishments are equally impressive," said Rob Ellin, Chairman and CEO of LiveXLive. "The synergy of our partnership will be powerful as we together develop authentic, innovative concepts and programming."

Under the terms of the agreement, LiveXLive, Nas, and Mass Appeal will also jointly develop and produce a slate of premium original content for the LiveXLive platform or co-produce original content to be sold to third-party platforms. Nas will also serve as one of LiveXLive's brand ambassadors and curate programming with Mass Appeal for Slacker Radio station.

"I'm excited for Mass Appeal to continue expanding into different areas of media and music consumption in 2019. Our partnership with LivexLive is the next step in that evolution. We want to show the power live performances can have in connecting with fans, and this collaboration will bring them experiences in real time," said Nas.

For more information on the LiveXLive/Mass Appeal/Nas partnership, please visit www.livexlive.com.

About LiveXLive Media, Inc.

LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") is a global digital media company focused on live entertainment. The Company operates LiveXLive, one of the industry's leading live music video streaming platforms; and Slacker Radio, a streaming music pioneer; and also produces original music-related content. LiveXLive is the first 'live social music network', delivering premium livestreams, digital audio and on-demand music experiences from the world's top music festivals and concerts, including Rock in Rio, EDC Las Vegas, Hangout Music Festival, and many more. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. Through its owned and operated Internet radio service, Slacker Radio (www.slacker.com), LiveXLive delivers its users access to millions of songs and hundreds of expert-curated stations. The Company also operates a social influencer network, LiveXLive Influencers. The Company is headquartered in West Hollywood, CA. For more information, visit us at www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.

About Mass Appeal

Mass Appeal is an entertainment company on a mission to represent and progress urban culture on a global scale. Since 1996, the brand has been documenting youth-born movements worldwide. Today, Mass Appeal is the dominant voice in urban culture. The company continues to elevate the conversation through premium, integrated offerings in original content, music, creative services and new ventures.

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, ability to maintain compliance with certain financial and other covenants, successfully implementing the Company's and Slacker's growth strategy, including relating to their technology platforms and applications, management's relationships with industry stakeholders, changes in economic conditions, competition, and other risks including, but not limited to, those described from in the Company's 2018 Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the "SEC") on June 29, 2018, the Company's Quarterly Report on Form 10-Q, filed with the SEC on November 14, 2018, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law.

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SOURCE LiveXLive Media, Inc.