Latin American Research Report Highlights the Growth of Employer Branding-Related Initiatives Throughout the Region

BUENOS AIRES, Argentina, March 29, 2019 /PRNewswire-PRWeb/ -- GOintegro, Latin America's leading Employee Experience Platform, released it's 2018 Employer Branding Research Report, an annual Latin American study to provide today's organizations with insights and benchmarks throughout the region to help improve their Employer Branding strategy and initiatives. More than 1,300 Human Resources professionals were surveyed, that represent large and small companies with presence in Argentina, Chile, Brazil, Colombia, Mexico, Peru and Uruguay.

The study reveals that, given the greater propensity of employees to change jobs faster than before and the growing pressure to adapt to their expectations, Latin American HR managers have not hesitated to prioritize Employer Branding to retain the best talent.

"Latin American organizations have understood that without a memorable and easy to identify Employee Value Proposition, it's difficult to differentiate themselves to enhance the attraction and retention of top talent, a clear sign of maturity in the market," said Germán Dyzenchauz, CEO & Co-founder at GOintegro.

The 2018 GOintegro research report highlights the growth and relevance of having a strong brand for companies in the region, concluding that the big challenge surrounding Employer Branding in Latin America is the need to evolve towards more transformative strategies and actions, aimed at a clear purpose and driven by innovation.

"It's an exciting time to be in HR. There is no doubt that the function is changing and will look decidedly different in the future. HR leaders must seize the opportunity that technology provides us in order to innovate and create attractive actions and strategies that attract and retain the best talents," said Germán Dyzenchauz, CEO & Co-founder at GOintegro

Download the complete 4th Latin American Employer Branding Study Results

About GOintegro

GOintegro is the leading Employee Experience platform in LatAm. An employee-centric platform to enhance Employee Communication, Recognition and Benefits, promoting Digital Transformation from HR.

More than 500 companies, from 100 to 100,000 employees, use GOintegro everyday to boost their Employee Experience.

For more information please contact:
José Guerra
Chief Marketing Officer, GOintegro
Cell Phone: +56 9 6616 8188
Email: jose (dot) guerra (at) gointegro (dot) com

SOURCE GOintegro