fishbat Shares Tips for Leveraging Live Video on Instagram

NEW YORK, June 26, 2019 /PRNewswire/ -- With over 100 million Instagram users watching or sharing videos on Instagram Live each day, it's a no-brainer that you should incorporate Live video into your brand's digital strategy. As easy as Instagram Live is to use, it can be challenging to become a pro. The following Instagram Live tips were designed for viewers like you in mind. Check out the following tips on leveraging Live Video on Instagram below:

    1. Grab Users' Attention. TV commercials are created to grab your attention
       and keep it for at least 30 seconds. This attention-grabbing approach to
       Instagram Live is vital to attract and keep viewers watching. Instagram
       Live is an excellent tool for organic engagement since the platform bumps
       your brand's content to the top position of the user's feed.
       Additionally, users with notifications on will receive an alert when your
       brand's Instagram account goes live. Now that you have a growing audience
       tuning in to watch, you need to act quickly to keep users from tapping
       away.







    2. Highlight Brand Favorites. Before you begin the live video for your
       brand, plan what will be discussed during the video and rehearse, making
       sure to avoid awkward pauses and moments once the video begins. Discuss
       products that are bestsellers and have features that set your brand's
       offerings apart from competitors. For example, leading obstacle course
       racing company, Spartan, led by Carola Jain, agrees that being selective
       about the content discussed during Instagram Live videos is essential in
       creating a sense of connection with viewers. Other ideas to leverage the
       power of Instagram Live include:- Product Demonstrations - Customer
       Testimonials in Real-Time - Showing "Day-in-the-Life" clips from
       employees - Answering viewers questionsWhen creating content, it's a good
       idea to ask yourself if you would watch your brand's Instagram Live
       videos as a consumer. If not, think about how and where you could improve
       to create videos that excite and build engagement.
    3. Promote. Whether you're utilizing Instagram Live to unveil a new product
       or service, or just crafting a demonstration to create interest and show
       the playful side of your brand, like Carola Jain does with Spartan, let
       your followers know that you'll be going live with a traditional
       Instagram post. You can use this technique to build hype or suspense
       about an upcoming product or service and encourage fans to share the post
       and tag their friends to watch with them. Regardless of the method you
       choose for your brand, promotion is vital for attracting an audience for
       your brand's Instagram Live videos.

With these tips in mind, your brand will be on the path to engagement and conversions as soon as you can say, "3... 2... 1..." While the purpose of producing an Instagram Live video is to promote your brand and leverage the organic traffic that it brings, always remember to be yourself! Creating a persona or appearing rigid and boring can leave viewers looking for something else to watch.

ABOUT FISHBAT: fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to web design and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

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SOURCE fishbat