Mobile Analytics Market Projected to Grow from $2.66Bn in 2018 to Reach $9.24Bn by 2024, at a CAGR of 23.12% Over 2019-2024

DUBLIN, July 25, 2019 /PRNewswire/ -- The "Mobile Analytics Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.

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The mobile analytics market was valued at USD 2.66 billion in 2018, and it is expected to reach a value of USD 9.24 billion by 2024 at a CAGR of 23.12% over the forecast period (2019-2024).

In the current market scenario, mobile advertising is responsible for the largest share of digital advertising, globally. For instance, Instagram's ad expenditure is increasing and brands more willing to up spend on the platform.

    --  Majority of people use smartphones for internet search, resulting in the
        increased use of mobile applications and a greater focus on app
        analytics and mobile app marketing. According to the Ad Spends India
        Report 2018, the increased use of 4G and rise in the sale of low-cost
        smartphones have made India the second-largest online market, after
        China, with over 460 million internet users.
    --  With mobile analytics, businesses can measure the involvement of mobile
        in their websites, in-app traffic, and specific mobile platforms.
        According to Salesforce, traffic share of retail website visit through
        mobile in 2018 was 65% and through desktop was 29%. Moreover in all
        quarters of 2018, mobile dominated the traffic and order growth.
    --  With the growing use of internet, there are increasing concerns
        pertaining to the security breach. According to the Central Statistics
        Office, top mobile security hazard for 2019 is data leakage. For that
        type of leakage, data loss prevention (DLP) tools are expected to be the
        most effective form of protection. Such software is designed explicitly
        to prevent the exposure of sensitive information, including in
        accidental scenarios.

Key Market Trends

Retail Industry to Dominate the Market

    --  Retailers are using mobile as a major marketing platform. The retail
        sector, especially e-commerce operations are expected to be the major
        source of demand for mobile analytics solutions.
    --  Efforts of the e-commerce companies to create personalized shopping
        experience are expected to draw huge revenues to the mobile analytics
        market, globally.
    --  According to Tableau's Retail Analytics Trends for 2019, the entire
        retail industry is transforming from being product focused to being
        customer focused, so there is a need for customer metrics.
    --  Other trends, like 5G networks, are allowing retailers to take a leap
        forward. Daily flash sales reporting and AI providing tangible business
        value are set to increase the demand for mobile analytics in retail.

Asia-Pacific to Witness the Highest Growth

    --  According to TRAI, India's telecom subscriber base, for the third time
        crossed 120-crore mark with Reliance Jio, BSNL and Airtel adding new
        customers in January 2019.
    --  According to the Indian government, India is now the second-largest
        mobile phone producer in the world after China. Due to this, the country
        is also witnessing a decrease in smartphones prices, which is further
        increasing the smartphones penetration in the country.
    --  As per IAMAI, urban India with an estimated population of 455 million
        already has 295 million using the internet.
    --  Immense market potential in Asia-Pacific is expected to draw several
        international players to expand into the region. For example, as of May
        2018, Walmart acquired Flipkart to expand into the Indian e-commerce
        market.

Competitive Landscape

The mobile analytics market is dominated by a few giants, like Google, Facebook, and SAP SE, which occupy the majority of the market share. They are emphasizing on R&D activities related to mobile analytics.

Recent Developments

    --  April 2019 - OpenText announced that Pandora, the largest streaming
        audio provider in the US, selected OpenText Media Management as the
        asset storage and management application for its audio and display
        advertising.
    --  March 2019 - GoodData announced an expanded partnership with Vertica, an
        industry-leading analytical database, to build the broadest range of
        deployment models, to continue the company's mission to provide
        flexibility and openness with their embedded analytical applications.
    --  July 2018 - TUNE unveiled updates to TUNE Links, a powerful solution
        that connects, routes, and measures marketing activities across audience
        touchpoints with a single measurement link.

Key Topics Covered

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Smartphone Revolution to Generate Enormous Data
4.3.2 Data Explosion from E-Commerce Likely to Propel the Market
4.4 Market Restraints
4.4.1 Security Breach Possibility Might Hamper the Growth
4.5 Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Application Analytics
5.1.2 Campaign Analytics
5.1.3 Service Analytics
5.2 By End User Vertical
5.2.1 Retail
5.2.2 BFSI
5.2.3 Government
5.2.4 Telecom and IT Industry
5.2.5 Media and Entertainment
5.2.6 Other End-user Verticals
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 Russia
5.3.2.4 Spain
5.3.2.5 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Indonesia
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 OpenText Corporation
6.1.2 Facebook Inc.
6.1.3 GoodData Corporation
6.1.4 Google LLC
6.1.5 Tune Inc.
6.1.6 Microsoft Corporation
6.1.7 Oracle Corp.
6.1.8 GateB AG
6.1.9 Tableau Software Inc.
6.1.10 AppsFlyer Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/1ve503

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