Social Media Posting: Tips and Best Practices to Help Increase Engagement
NEW YORK, Aug. 26, 2019 /PRNewswire/ -- Today, many companies and brands have a presence on social media. However, not all have cracked the code of seeing large amounts of engagement from potential consumers. This can be frustrating for the business, but luckily here are six simple social media posting tips and practices that can help a business boost their current engagement.
1. Know The Right Time To Post: Before you begin posting, it's important to
know the times that your target audience is most active online. If you
are targeting adults in the United States, it would be best to post after
5 PM on weekdays because between the hours of 9-5, most Americans are
working and won't have much down time to check their social media pages.
Additionally, if you are a global company, it is important to keep in
mind different time zones when you are posting content since it would be
ineffective to post when your target audience is asleep.
2. Respond To Comments: In order to increase customer's engagement, you may
want to try engaging with them first. If individuals comment or reply to
any of your posts, you can give a simple "Thank you!" or a more detailed
response. From a consumer's perspective, interacting with your audience
and showing that you value their opinions, is a great way to keep them
interested and coming back for more.
3. Be Original And Unique: Having an original brand inherently peaks the
interest of many individuals since consumers are attracted to new ideas
and what they have to offer. For example, Carola Jain's, Spartan Women, a
female focused platform connecting women in sports globally, is unique in
itself and something that grabs the attention of audiences from all over.
Showcasing that individuality throughout your social content will help
grab your audience's attention and increase the engagement on various
platforms.
4. Use Popular Hashtags: If you utilize a social media platform that heavily
uses hashtags like Instagram or Twitter, it is not a bad idea to use
popular ones with your post. Of course, keep these hashtags relevant, but
use them to your advantage in order to expose your content to a larger
audience.
5. Use Visuals: Pictures and videos draw the eyes and attention of social
media user's a lot quicker than text does. If you have a message or
information you want to get across to your audience, simply pair it with
an engaging image. This will allow you to capture your audience's
attention from that start, having them remain on your post and engage
with your content for a longer amount of time.
6. Cross-Promote: If you have a presence on a website, or other social media
platform, it makes most sense to use this to your advantage. Individuals
like Carola Jain, Spartan's CMO, who has a strong website, cross promotes
her Twitter and LinkedIn profiles to help increase traffic on her other
platforms, as well as overall engagement.
The next time you're developing social content, take these posting tips into consideration to help increase engagement.
ABOUT FISHBAT: fishbat is a full-service NYC Internet Marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat search marketing firm offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
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