ASEOHosting: Google Discover's New Ad Format Makes 'Trust Easier to Achieve' for Businesses
HUDSON, Fla., Sept. 4, 2019 /PRNewswire-PRWeb/ -- ASEOHosting, a provider of SEO-focused hosting services, today responded to Google Discover ads.
An evolution of Google Feed, Google Discover is designed to serve the most relevant content possible to Google's users. Part of the Google app, Discover takes the form of a scrollable list of cards, each with a header that explains what specific user interest it's related to. It displays a wide range of content, including news pieces, articles, and videos.
Google began testing Discover ads only a few short months after the service launched, working with a small, select group of advertisers. The official launch of Discover ads allows advertisers to create highly-visual advertisements to display not just on Discover, but also on YouTube and Gmail.
Known as Discovery Campaigns, these native ads can be targeted at any of the 800 million people who reportedly use Discover.
"One of the greatest challenges in digital advertising has always been making sure your ads reach the right audience," says Daniel Page, ASEOHosting's Director of Business Development. "But moreover, it's a matter of quality. People today have little trust in digital advertising because ads are so often poorly-designed and poorly-regulated."
"Discovery campaigns have strict guidelines associated with them," Page continues. "Moreover, the ability to target based on a user's search activity, YouTube behavior, Discovery feed behavior, and Play Store app downloads greatly increases the chance that your ads will be placed before someone who actually cares about them. It makes relevance, quality, and trust far easier to achieve."
"Finally, modern audiences are more visual than ever, especially on mobile," he explains. "Google understands this. It's why concurrent with its announcement of Discovery Campaigns, it also revamped search ads to include a new Gallery format
Page notes that businesses seeking to leverage Discovery Campaigns should start by brainstorming specific interests their audience may find compelling. An organization that sells home decor, for example, likely won't appeal to an audience that's solely interested in science and technology.
"Allowing ads in the Discover feed makes it easier for agencies to target audiences, certainly," says Page. "But even the most granular, intelligent targeting will be ineffective without proper market research."
About ASEOHosting:
ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL, and Detroit, MI, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web's premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.
SOURCE ASEOHosting
