Oct 1, 2019   SOURCE: PR NewsWire

Hyundai Motor America Reports September 2019 Sales

FOUNTAIN VALLEY, Calif., Oct. 1, 2019 /PRNewswire/ -- Hyundai Motor America reported September sales of 51,951 units, a 9% decrease in comparison with September 2018. Following two straight months of double digit sales growth in July and August, Hyundai closed the third quarter with total sales of 173,028, an increase of 5% over the third quarter of 2018.

Sales Summary


                Sep-19 Sep-18  2019 YTD   2018 YTD



        Hyundai 51,951  56,940    506,356     492,792

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Retail Highlights

Hyundai's third quarter retail sales were up 3% compared with the third quarter of 2018, while retail sales also declined by 9% in September. Hyundai's SUV and eco-friendly vehicle lineup achieved retail sales growth in September, led by Santa Fe (up 5%), Kona (up 20%) and Ioniq (up 20%). In total, retail SUV sales finished at 25,649 units, the best ever September retail total, representing a 60% mix of retail volume. This was the third consecutive month exceeding 60% SUV retail mix.

Total Volume Highlights

Hyundai SUVs set their all-time September total sales record, selling 27,374 units and growing 9% compared with September 2018. Kona sales increased by 22% setting a September record and Hyundai's flagship premium three-row Palisade SUV continued to turn quickly at 50% efficiency, selling 3,495 units. The SUV performance represented 53% of total Hyundai sales compared with 44% in September of last year.

Hyundai's eco-friendly vehicles also performed well with sales of all alternative-fueled Hyundai vehicles up 102% including Ioniq growing a significant 74%, setting a September high. Additionally, Hyundai continues to reduce its dependency on fleet sales, which were down 10% on the month.

"The fundamentals of Hyundai's U.S. sales performance remain strong, with increasing retail sales, lower fleet volumes, reasonable incentives and well-managed inventory," said Randy Parker, vice president, National Sales, Hyundai Motor America. "While the September year-over-year results were skewed because of the Labor Day weekend timing and two fewer selling days, we were pleased with the efforts of our entire team and retail partners in achieving growth in the third quarter. Once the final numbers from our competitors are reported, we anticipate gaining market share for the quarter and on the year."

September Product and Corporate Activities

    --  Palisade Earns an IIHS TSP+: The 2020 Palisade was awarded a 2019 TOP
        SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) when
        equipped with optional LED headlights. This brings Hyundai's total of
        TOP SAFETY PICK and TOP SAFETY PICK+ ratings to 13 vehicles, the most in
        the industry.
    --  Kona Best in its Segment for Tech Experience: The J.D. Power 2019 U.S.
        Tech Experience Index (TXI) Study ranked the Kona as the highest scoring
        small segment vehicle for overall technology satisfaction.
    --  Palisade Named a 10 Best User Experience by Wards: Recognized for its
        host of driver convenience and technology features, the Palisade landed
        a spot on the competitive 2019 Wards 10 Best User Experiences list.
    --  Kona Wins AutoPacific 2019 Ideal Vehicle Award: AutoPacific® named the
        Kona as a winner of the 2019 Ideal Vehicle Award, earning the highest
        overall vehicle score in the compact crossover SUV segment.
    --  Palisade National TV Advertising: National advertising for Hyundai's
        all-new flagship SUV Palisade began in September and tapped into the
        notion that family is more than just the people with whom you share the
        same DNA.
    --  Music Midtown Sponsorship: Hyundai executed its sponsorship of the
        25(th) annual Music Midtown festival with on the ground activations and
        integration into the Music Midtown app that featured unique augmented
        reality experiences.

Model Sales


        Vehicle  Sep-19 Sep-18  2019 YTD     2018 YTD

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        Accent    1,702   2,536     20,015        21,820

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        Elantra  14,614  19,923    125,469       148,879

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        Ioniq     1,504     864     14,146        11,606

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        Kona      5,287   4,327     55,138        28,465

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        Nexo         23       0        197 
     36*

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        Palisade  3,495       0     13,457             0

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        Santa Fe  8,276  10,162     96,319        88,969

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        Sonata    6,029   7,735     68,368        80,975

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        Tucson   10,293  10,646    102,861       103,478

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        Veloster    728     746     10,386         7,936

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*Includes Tucson Fuel Cell sales

Hyundai Motor America

At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance--our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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SOURCE Hyundai Motor America