Measuring Emotional Loyalty with Inte Q's Customer Love Score(TM)
CHICAGO, Oct. 2, 2019 /PRNewswire-PRWeb/ -- Inte Q, a leader in CRM, loyalty and subscription-based programs, today released a special report for marketing professionals entitled "Measuring Emotional Loyalty with Inte Q's Proprietary Customer Love Score(TM)," which compares emotional loyalty scores for leading brands.
This report proves that by focusing on emotional relationship building, brands are able to increase wallet share and turn their best customers into their biggest advocates.
Inte Q has developed a proprietary Customer Love Score(TM) that accurately measures the emotional connection customers have with a brand and provides a new approach to refining marketing strategies and strengthening customer loyalty. This score utilizes artificial intelligence and machine learning to provide 25-plus metrics that measure how customers feel about a specific brand relative to its competitors.
Research by Inte Q's internal data scientists has found that using the Customer Love Score(TM) to influence consumer targeting strategy has demonstrated a 15 percent increase in ROI and a 24 percent lift in transactions over traditional targeting methods.
The company recently released an index publishing industry benchmark Customer Love Scores(TM), highlighting top-performing brands - including Starbucks, Google, Amazon and more.
From banking, to hospitality, to technology and more, the Customer Love Index explores consumers' emotional loyalty to leading brands across numerous industries. By taking a deep dive into emotional, social and overall brand data, Inte Q uncovers key insights into what makes these brands successful and what factors contribute to consumers' "love" for these brands.
Visit inteqinsights.com/CustomerLoveIndex to download the full report.
About Inte Q:
Inte Q builds marketing programs that create Customer Love(TM) for brands - enhancing customer retention, strengthening brand loyalty and driving incremental customer engagement. With more than 35 years in the loyalty marketing business, Inte Q is a marketing leader focused on loyalty and CRM programs, premium loyalty programs, marketing strategy and analytics services. For additional information, please visit inteqinsights.com.
SOURCE Inte Q
