The HOTH Releases a Bumper Guide to Ranking Products Well on Amazon
ST. PETERSBURG, Fla., Oct. 23, 2019 /PRNewswire-PRWeb/ -- Leading SEO agency The HOTH has published a bumper guide to the top 4 strategies businesses need to rank products well on Amazon. The company seeks to share the article with a wider audience to allow businesses to achieve the visibility their products deserve.
47 percent of online shoppers start their product search on Amazon. 40 percent of shoppers only search and buy on Amazon. Yet the popular e-retailer is as much a search engine as it is an online store. Using SEO strategies to gain visibility for products is a natural solution.
The HOTH explains which strategies businesses should use in their new guide. Written by senior digital marketing strategist Jonathan Bentz, the guide covers keyword research, optimizing product listings, and formatting content for the best success. He shares three strategies to search for keywords that don't require costly software, including a free Chrome extension and Amazon's search function itself. It is also possible to use the HOTH's own keyword research tool for extra keyword options.
Businesses hoping to re-use their Google SEO strategy on Amazon may be disappointed. Bentz points out that while the principles are similar, Google SEO looks for web pages, not specific products. The strategy must change to suit the platform. That includes building a brand on Amazon since "this will also help Amazon associate the products you want to sell with other products produced by the same company and increase your exposure in brand filtered results", explains Bentz.
Getting the Amazon SEO strategy right is the fastest way to ensure products appear above inferior offerings by competitors in the search listings. As Bentz points out, businesses also need "competitive pricing, Good conversion rates, lots of reviews, and quality images". But if a business has these in place, combining these with high-quality Amazon SEO will increase the chance of success in selling on the platform. The HOTH is pleased to provide the strategies to help a business achieve this.
About The HOTH: The HOTH began in 2010 with a goal of becoming the best SEO company in the world and a plan to offer clients' uncompromising service and stellar support. The HOTH stands for Hittem Over the Head. In other words, the HOTH aims to bludgeon their clients with awesomeness. The HOTH is living their dream by offering scalable, reseller-friendly SEO services at wholesale prices. The company offers a wide variety of SEO and digital marketing services such as guest posts, on-page SEO, PPC and more.
SOURCE The HOTH
