Mobile Learning in the US Surges to $5.3 Billion by 2025
SEATTLE, Dec. 3, 2019 /PRNewswire-PRWeb/ -- Revenues for Mobile Learning products and services in the US will more than double to $5.3 billion by 2025 according to a new market report by Metaari called "The 2020-2025 US Mobile Learning Market." The current demand for Mobile Learning is booming in the US.
The US will be the top buying country across the forecast period. In the 2020 market, China was the second-largest buying country. By 2025, Indonesia will be the second-largest buying country followed by India. China will drop to fourth place.
The report has 210 pages, 24 tables, and 10 charts and will be available in early December 2019. The organizational site license for the report can be purchased for $1,475.00 USD.
For more information about the report, email research@metaari.com
In the current market, consumers account for the vast majority of revenues due to the near insatiable demand for early childhood learning apps, language learning apps, and cognitive fitness products. This will change over the forecast period with the corporate buyers outspending consumers by 2025. The spike in revenues in the corporate segment is due to the high demand for pre-employment assessment apps, field-based performance support, and remote expertise apps. Federal government agencies will be the third-largest buyers by 2025.
The US Mobile Learning market is being driven by a tailwind of catalysts including the roll out of very fast 5G wireless networks, next-generation location-based technology, smartphone-enabled virtual reality, mobile augmented reality, and artificial intelligence-based apps. The rollout of commercial 5G networks is having a dramatic impact on the global Mobile Learning market; 5G is essentially a fundamentally new delivery platform.
There were 65 operational 5G networks in the US by the end of 2019, more than the 50 networks now operating in China. According to the telecom trade agency GSMA, over half of all mobile subscriptions in the US will be on 5G networks by 2025. The telecoms are deploying localized 5G networks in schools and higher education institutions. By 2021, the Verizon Innovative Learning program will have 5G deployments in over 100 schools in the US. They had 50 schools in the program by the end of 2019.
"Other major catalysts are the growing number of large-scale national distribution channels and the surge in merger and acquisition (M&E) activity as the large tech companies buy their way in to the US Mobile Learning market," reports Sam S. Adkins, Chief Researcher at Metaari. "There is also a large number of inexpensive and easy-to use native development tools and tool startups continue to come on the market. The Mobile Learning market is unique in that specialized authoring tools are used to develop specific kinds of apps like location-based apps, tour guides, field support, business simulations, cognitive fitness, and early childhood learning. The report identifies twelve types of specialized Mobile Learning tools."
There are four sections in this report: an executive overview with a brief discussion of the primary catalysts, a detailed analysis of the catalysts, a demand-side analysis by eight buying segments, and a supply-side analysis for four Mobile Learning products and services including revenue breakouts for nine distinct types of packaged content.
There are eight Mobile Learning buying segments analyzed in this report: consumers, three academic sub-segments (preschools, primary schools, and secondary schools), higher education institutions, federal government agencies, state & local government agencies, and corporations & businesses.
"Metaari breaks out the PreK-12 segment by three sub-segments because the demographics are quite different in each cohort," adds Adkins. "The buying behaviors in each academic sub-segment are unique. Very few companies market products for all the grades and this report identifies specific revenues in each sub-segment. The growth rates are over 15% in each sub-segment and revenues will more than double in each by 2025."
Over 400 suppliers operating in the US are cited in this report to help international suppliers identify domestic partners, distributors, resellers, and potential merger and acquisition (M&A) targets in the US.
About Metaari
Metaari (formerly Ambient Insight) is an ethics-based quantitative market research firm that identifies revenue opportunities for advanced learning technology suppliers. We track the learning technology markets in 126 countries. We have the most complete view of the international learning technology market in the industry. Metaari focusses solely on advanced learning technology research on products that utilize psychometrics, neuroscience, game mechanics, robotics, cognitive computing, artificial intelligence, virtual reality, and augmented reality.
SOURCE Metaari
