Sony Highlights its Evolution as a "Creative Entertainment Company with a Solid Foundation of Technology" at CES 2020
LAS VEGAS, Jan. 6, 2020 /PRNewswire/ -- Sony Corporation ("Sony") will exhibit at the CES 2020 in Las Vegas, Nevada, held from Tuesday, January 7 (local time).
Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to "fill the world with emotion, through the power of creativity and technology." Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition's public opening, stating that, "Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable." He then proceeded to introduce Sony's latest offerings and new developments from its electronics and entertainment businesses.
Next to take the stage was Jim Ryan (President and CEO, Sony Interactive Entertainment), who announced that PlayStation®4 has now cumulatively sold through more than 106 million(*1) units worldwide, and that PlayStation(TM)Network had reached 103 million(*2) monthly active users. He then discussed the cutting-edge technology and features of PlayStation®5, slated to launch this holiday season, and unveiled the new logo design for the first time ever. "Our promise to the 100 million strong PlayStation® community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed."
In live sports production, Sony presented the recent achievement of a joint proof of concept trial with NBC Sports and Verizon at an American football game. David Mazza (CTO, NBC Sports Group) took the stage and noted the expectations for Sony's technologies on media production for the broadcasts and wireless communication technology, which brings new possibilities to the live sports production workflow.
Furthermore, Yoshida stated that, "It's not an exaggeration to say that Mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility," as he unveiled a prototype vehicle incorporating imaging and sensing technologies that contribute to safer and more reliable autonomous driving, and an array of highly-advanced electronics technologies that together deliver an unprecedented in-car entertainment experience. He concluded his presentation by stating that in addition to striving to contribute to society, "Sony will continue to evolve as a creative entertainment company with a solid foundation of technology."
(*1): Estimated figures based on SIE research as of 31 Dec 2019.
(*2): Estimated figures based on SIE research in Dec 2019.
The full press conference can be streamed via the following URL.
https://www.sony.com/CES
Main Products and Prototypes Being Showcased
The Sony booth introduces a range of initiatives which harness the power of creativity and technology, under the theme of sustainable value creation that all of Sony's diverse businesses strive to achieve as part of its corporate direction of "getting closer to people." Exhibits range from technologies Sony is pursuing in order to get closer to creators and users by enabling them to deliver 'reality,' such as high resolution video and sound in three dimensional space, in addition to 'real-time' technologies that support every stage of the production process through to the viewing experience, as well as various combinations of these technologies.
Contributing to Society Through the Delivery of Safety and Reliability
Sony will demonstrate the contribution it intends to make to realizing a highly advanced autonomous driving society, and the new emotional experiences it aims to deliver in the world of mobility.
-- Evolutions in Imaging and Sensing Technologies in the Realm of Mobility
"Safety Cocoon" represents a safe-zone concept in which supports vehicle
safety in various daily driving situations by detecting 360 degrees
around the vehicle, enabling early preparation to help evade risk. At
the Sony booth, visitors can experience advancements in the Sony imaging
and sensing technologies listed below, which support the realization of
this concept. Through Sony's imaging and sensing technologies, which are
beyond the human eye, we aim to contribute to the achievement of safe,
reliable, and comfortable mobility experiences.
-- CMOS image sensors which achieve high sensitivity, high definition
and high dynamic range while also suppressing LED flicker(*3 )to
deliver accurate object recognition, even in situations where
conventionally detection has been difficult.
-- Solid State LiDAR which uses highly accurate distance measurement to
gain a precise 3D grasp of real-life spaces.
-- Sensor fusion technology which merges the capabilities of sensors of
varied attributes to enable early and accurate recognition, even in
challenging conditions such as fog, backlight and night-time
driving.
-- Time-of-Flight (ToF) in-cabin sensing solutions use distance
measurement technology to detect and recognize people and objects
inside the car. This information is used to provide an optimized
infotainment system with intuitive interfaces such as gesture
control and improve safety and comfort inside the vehicle.
-- New Mobility Proposals Pursuing Comfort and Entertainment Sony's efforts
in the area of mobility - such as pursuing safety, reliability, comfort
and entertainment - are being positioned as a new initiative, named
"VISION-S." The first prototype vehicle to result from "VISION-S" will
be showcased at the Sony booth. This prototype incorporates Sony's
imaging and sensing technologies, as well as on-board software regulated
using Sony's AI, telecommunication and cloud technologies, in order to
continuously update and evolve its features. A total of 33 sensors
including CMOS image sensors and ToF sensors are embedded within the
vehicle, in order to detect and recognize people and objects inside and
outside the car, and provide highly advanced driving support. Sony's
"360 Reality Audio" provides a deep and immersive audio experience
through speakers built in to each seat to encapsulates passengers in
sound. The front seats face a panoramic screen on which rich and diverse
content can be enjoyed through an intuitive user interface. Sony will
continue to combine its advanced technologies to deliver greater safety
and reliability, while also striving to inspire new emotion through
revolutionary in-car entertainment experiences.(*3): Fluctuations that
occur in LED light and signal transmission.
Helping Creators Realize Their Dreams
Sony is bringing about a technological revolution at every stage of the creative process, from production to when content reaches audiences, in order to further inspire creators and help them deliver their work to viewers and listeners.
-- Transforming Live Sports Broadcasting through TechnologyAdvances in 5G
and AI technologies are bringing new artistic and video production
workflow possibilities to creators.
-- 5G Proof of Concept TrialSony conducted a proof of concept trial in
December 2019, by capturing video of a live American football game
with a 5G-connected camera, showing how 5G can allow for more
creative and untethered camerawork while also reducing set-up time
and costs. Visitors to the Sony booth will be able to see a video
introducing this initiative, and also the equipment used during the
trial including Sony's PXW-Z450 shoulder camcorder, Xperia 5G mmWave
device that enables high-speed data uplink, and a prototype
transmitter box that encodes and transmits high-quality video in
real-time.
-- AI-based Real-time Video AnalyticsSony is also proposing new video
experiences that further enhance the excitement of sports through
our AI-based real-time video analytics technology. The booth will
feature a table tennis demonstration by athletes, and the game will
be captured on multiple devices including Sony's HDC-P50 POV system
camera and the cameras with Sony's unique high-speed vision sensors.
From the image, the athletes' postures and the flight path of the
ball are instantly analyzed, and CG characters will mimic the
movements based on estimations of the athletes' postures by deep
learning technology. The booth will also exhibit a demo video
showing the number of times the ball rotated by analyzing
super-slow-motion video.
-- Empowering Creators' Imaginations through 3D Volumetric Visual
Technology
-- 3D Spatial Reality Display TechnologySony's unique Eye-sensing Light
Field Display uses high-speed vision sensors and face recognition
algorithms to enable super high precision spatial reality experience
not found in conventional naked-eye 3D displays. It can be easily
applied to VR (virtual reality) and AR (augmented reality) content,
providing a versatile volumetric content creation environment to
creators in various fields such as entertainment and product design.
-- Virtual Production Technology using 3D Volumetric CaptureThe Sony
booth also features a virtual production set which transforms the
way motion pictures and TV shows are made. The set has been captured
from the Sony Pictures studio lot as photo-realistic volumetric data
and is shown as a background image on a Crystal LED display. The
background changes in real time with the movement of the camera,
ensuring the final image has the proper perspective and depth.
Virtual production empowers the creator's imagination by allowing
directors, cinematographers, and actors to experience the scene as
if they are really there, and provides creative flexibility where
film production can take place at any time.
-- New Content Creation Environment Provided by Large Screen, High
Resolution Display SystemAs TVs continue to trend towards larger
screens, and more content with higher resolutions and in HDR (Higher
Dynamic Range) is created, there is a corresponding need for
comprehensive, accurate evaluation of content on the professional
monitors used by creators. In a professional editing room setup with a
4K x 2K Crystal LED display system (220 inch), visitors will be able to
experience ongoing and future developments in the production environment
for movies, TV shows, and online content.
Enriching People's Hearts Through the Delivery of Emotional Experiences
Sony is showcasing new products featuring the proprietary technologies previously found in its BRAVIA® flagship MASTER Series. The 8K LCD TV "Z8H" series brings the stunning picture quality delivered by its best-in-class Picture Processor X1(TM) Ultimate as well as Sony's unique new "Frame Tweeter," which delivers a Sound-from-Picture Reality(TM) experience while maintaining a slim design. Additionally, the OLED TV "A8H" series newly features X-Motion Clarity, which draws fast-moving images clearly, while maintaining brightness. We offer an experience of high picture and sound quality that make a difference on a large screen.
Additionally, Sony announced the expansion of devices compatible with 360 Reality Audio, the immersive audio experience that became initially available in North America and Europe in fall 2019. At the Sony booth, visitors can experience 360 Reality Audio by combining headphones and smartphones with participating streaming services(*)(4), while a reference exhibit demonstrates how 360 Reality Audio can be enjoyed through a sound bar and a wireless speaker for an experience that feels just like being in a space with artists.
(*)(4): Deezer, nugs.net, TIDAL
Click the link below for more information about the Sony booth.
https://www.sony.net/brand/event/ces/2020/
All product names mentioned here are the trademarks or registered trademarks of Sony Corporation or of their respective owners.
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SOURCE Sony Corporation
