Maoyan: Domestic Movies Took 64% of China's Box Office Revenues in 2019
BEIJING, Jan. 7, 2020 /PRNewswire/ -- Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, released its 2019 China Film Market Report. The report showed that as China's total box office increased by 5.4% to reach a record high of RMB64.266 billion (US$9.2 billion) in 2019, domestic movies took 64.1% of the market.
With the box office in North America declining by 4.8% last year, according to data from Box Office Mojo, China further narrowed the gap in box office revenues with the North American market.
2019 China film market highlights:
-- The total box office in China reached a record high of RMB64.266 billion
(US$9.2 billion) in 2019, up 5.4% over 2018.
-- Of the total box office in 2019, 64.1% was generated by domestic movies
and 35.9% came from imported movies.
-- The total number of movie tickets sold last year reached 1.727 billion
in China, a slight increase of 0.5% over the previous year.
-- Six movies grossed more than RMB2 billion in box office in 2019,
accounting for 36.9% of total revenue.
-- The average age for movie attendees reached 29 in 2019, and the
population with age 25 to 34 accounted for more than half of all
moviegoers in China.
Record year for China's box office
China' box office hit a record high of RMB64.266 billion (US $9.2 billion) in 2019, up 5.4% year-over-year. The box office in North America declined by 4.8% in 2019, according to data from Box Office Mojo. The gap in box office between China and North America further narrowed in 2019.
China box office 2017-2019
---
Total gross (billion)
Growth year-over-year
2017
RMB55.911 13.4%
---
2018
RMB60.976 9.1%
---
2019
RMB64.266 5.4%
---
Comparison of b
ox office annual growth rate between China and North
America 2017-2019
---
China
North America
---
2017 13.4% - 2.8%
---
2018 9.1% 7.7%
---
2019 5.4% - 4.8%
---
Of 551 films released in China last year, 77.7% were domestic movies and 22.3% were imported. In term of box office revenues, domestic movies accounted for 64.1% and 35.9% for imported movies.
Breakdown of film releases 2017-2019
---
Total number
Domestic movies
Imported movies
2017 417 81.1% 18.9%
---
2018 516 76.9% 23.1%
---
2019 551 77.7% 22.3%
---
Breakdown
of box office revenues 2017-2019
---
Domestic movies
Imported movies
2017 53.8% 46.2%
---
2018 62.2% 37.8%
---
2019 64.1% 35.9%
---
Total movie tickets sold in 2019 increased slightly to 1.727 billion. Nearly 50% of tickets were sold during the four movie seasons (Spring Festival, summer, the National Day holiday, and the New Year holiday).
T
otal movie tickets sold 2017-2019
---
Tickets sold (billion) Growth rate
2017 1.620 18.1%
---
2018 1.716 5.9%
---
2019 1.727 0.5%
---
Breakdown of tickets sold for four movie seasons 2017-2019
---
Percentage
Spring Festival Summer National Day New Year
(million) (million) (million) (million)
2017 46.4% 90 475 78 109
---
2018 46.8% 145 496 54 109
---
2019 49.8% 132 502 119 115
---
Tier-4 cities became a key contributor to the total box office growth in China, and took a larger share of the market in 2019.
Breakdown of box office revenues by city-tier 2017-2019
---
Tier-1 cities Tier-2 cities Tier-3 cities Tier-4 cities
2017 19.9% 41.2% 15.7% 23.2%
---
2018 19.2% 40.6% 15.7% 24.5%
---
2019 18.9% 39.9% 15.6% 25.6%
---
Content is key for box office success
Blockbuster movies were taking an increasing share in the box office. Six movies grossed more than RMB2 billion in box office in 2019, accounting for 36.9% of the total revenue.
Breakdown by box office revenues 2017-2019
---
Box office Movies with
over
Movies with RMB
10
Movies with under
RMB
2 billion million to RMB2 billion
RMB
10 million
---
2017 18.5% 80.5% 0.8%
---
2018 29.9% 69.2% 0.9%
---
2019 36.9% 62.3% 0.8%
---
Movies with rating above 9 on Maoyan platform accounted for 65.3% of the total box office revenues in 2019. Among top 20 grossing movies in 2019, domestic movies were rated higher than imported titles.
Breakdown of box office by Maoyan rating 2017-2019
---
Under 8 8-8.5 8.5-9 Above 9
2017 18.8% 16.3% 27.8% 37.2%
---
2018 10.0% 19.6% 22.9% 47.5%
---
2019 7.0% 5.1% 22.6% 65.3%
---
Rating of top 20 movies by Maoyan in 2019
---
Average Plot Special effect Scene
Domestic movies (12 out of 20) 9.00 8.20 8.46 8.90
---
Imported movies (8 out of 20) 8.58 7.66 8.17 8.32
---
Among the top 10 movies in 2019, eight were Chinese films and only two were imported, including "Avengers: Endgame" (No.3, RMB4.25 billion) and "Fast & Furious Presents: Hobbs & Shaw" (No.10, RMB1.43 billion). "Avengers: Endgame" is the only imported movie that ranked among the top 10 highest-grossing movies in China of all time.
In 2019, 14 new installments of Hollywood franchises were released in China. Only six performed better than their predecessors at the box office.
For imported buyout films in 2019, the top three highest-grossing movies were "Spirited Away" (Japan, RMB488 million), "Green Book" (US, RMB478 million), "Capernaum" (Lebanon/French/US, RMB 374 million). Six imported Japanese animation movies brought in more than RMB100 million in China last year.
Box office breakdown of imported buyout films in 2019 (
RMB
)
---
United States India
Japan France Russia
2019
1.432 billion
489 million
1.748 billion
426 million
118 million
---
Over half of moviegoers between ages 25 to 34
The average age of movie attendees reached 29 in 2019. The population with age 25 to 34 accounted for more than half of all moviegoers in China.
The average age of audience 2017-2019
---
Average age
2017 28.25
---
2018 28.73
---
2019 29.18
---
Breakdown of audience by age 2018-2019
---
Under 18 19-24 25-29 30-34 35-39 Over 40
2018 1.7% 23.4% 30.5% 27.6% 9.6% 7.3%
---
2019 2.3% 24.8% 33.0% 24.0% 9.0% 6.9%
---
The average number of movies the Chinese audience saw in 2019 was 2.88, down from 3.06 in 2018. Nearly half of moviegoers saw movies only once in 2019.
The average number of movies watched by moviegoers 2017-2019
---
The average number of movies watched
2017 2.90
---
2018 3.06
---
2019 2.88
---
Number of movies watched by audience in 2019
---
The number of movies watched
Percentage
---
1 movie 46.65%
---
2 movies 19.18%
---
3 movies 10.67%
---
4 movies 6.65%
---
5 to 10 movies 13.34%
---
Over 10 movies 3.50%
---
More than 84% of all movie tickets were sold online in 2019 in China, keeping stable from the level in 2018.
Tickets sold online 2017-2019
---
Percentage of online purchase Growth rate
2017 81.4%
---
2018 84.1% 2.7%
---
2019 84.4% 0.3%
---
The cinema screens in China increased by 9,708 to reach 69,787 in 2019.
Number of cinema screens 2018-2019
---
2018 60,079
---
2019 69,787
---
About Maoyan Entertainment
Maoyan Entertainment (Hong Kong: 1896) is a leading platform providing innovative Internet-empowered entertainment services in China. Since its inception, Maoyan has grown from an online movie ticketing service provider to an innovative one-stop platform for entertainment services. Maoyan has a comprehensive strategy to become a leading platform servicing the entire entertainment industry in China. The upgraded strategy is supported by five key platform pillars: online ticketing platform, products and services platform, data platform, marketing platform, and funding platform.
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Jeff Pei
ICR Inc.
Email: Jianfeng.Pei@icrinc.com
Tel: +86 (10) 6583 7514
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SOURCE Maoyan Entertainment
