TradeFan Selects Hot Paper Lantern Digital Sport to Build Brand Presence
NEW YORK, Jan. 10, 2020 /PRNewswire-PRWeb/ -- Hot Paper Lantern Digital Sport (HPLDS), a specialty group within Hot Paper Lantern focusing on fantasy and sports betting brands and platforms, announced today that TradeFan, a new Montreal-based daily and seasonal fantasy site, has selected the group to build brand awareness and user growth through public and media relations. Financial terms of the deal were not disclosed.
Founded in 2013 by CEO Claude Elharrar, CTO Maor Zalzhendler and CRO Isaac Sabbah, TradeFan's unique value proposition allows users to trade players during a game based off the real-time value of the performance of the players, not an arbitrary value based on personal perception and bias. While many daily fantasy sites take a passive approach to fantasy sports where players are locked-in before the game starts, the TradeFan platform creates a truly immersive second-screen option for users to watch the physical game while being active on the TradeFan platform making trades and increasing the value of their team's portfolio.
"As the daily fantasy and sports betting market grows, people will be looking for new and innovative ways to play and be engaged with these games," said Ed Moed, CEO of HPLDS. "TradeFan's platform is one of the most original offerings built entirely around creating the most immersive user experience. As experts in the space, we're excited to be helping TradeFan tell their story."
Recipients of seed and angel funding between 2013-2019, TradeFan will be seeking a round of Series A funding in early 2020.
For more information on HPLDS please visit: https://hotpaperlantern.com/digital-sport/
About Hot Paper Lantern Digital Sport:
Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with fantasy, sports betting and e-sports brands to gain a competitive edge and acquire new audiences. The group's tailored services include customer research, marketing campaigns, public relations support, branding activities, experience design and product strategy.
About Hot Paper Lantern:
Hot Paper Lantern is a NYC-based marketing and communications agency that helps brands launch, grow, adapt, and transform.
SOURCE Hot Paper Lantern Digital Sport
