A Place for Mom, Inc. Continues to Transform and Advance Senior-Living Referral Business with New Executive Leadership Team
NEW YORK, Jan. 21, 2020 /PRNewswire/ -- A Place for Mom, Inc. (APFM), the largest senior living referral service in North America, announced the appointment of several executive leadership positions as part of its strategy to build the company to best support the families and communities it serves. The executive leadership team will be based at the company's recently opened and expanding New York City office, reporting to Chief Executive Officer Larry Kutscher.
"We will be strategically investing in the business to reinvent and grow A Place for Mom," said Larry Kutscher, Chief Executive Officer of APFM. "Putting a world-class leadership team in place is critical to executing on our mission and delivering a best-in-class experience for the families and communities we serve."
Kutscher was appointed by APFM investors Silver Lake and General Atlantic in April 2019 to help expand and realize the full potential of the company following his success leading multiple digital, technology, and services companies through significant periods of growth and value creation throughout his more than 30-year career.
APFM aims to empower families with information, tools, and options so they can make informed and confident decisions about the senior living arrangement that best fits their unique needs. The new management team has been strategically put in place to deliver on this mission and significantly improve how the company serves its families, communities, and the broader market.
APFM's new executive leadership appointments include:
Tatyana Zlotsky, Chief Marketing Officer and Executive Vice President of Operations
-- A passionate, customer-centric, and dynamic leader, Tatyana Zlotsky,
brings a wealth of expertise to APFM. She joins the company from
American Express, where she spent the past nine years leading a variety
of teams focused on bringing new products to market, growing new and
profitable business segments, and deepening customer engagement.
-- Zlotsky sees a tremendous opportunity with APFM. "Having served as the
primary caregiver for my elderly family members for many years, I have
deep empathy for the challenges that many of our families face," said
Zlotsky. "At APFM, we are committed to building a sophisticated
marketing function focused on building a better, more streamlined
experience for our families and helping in their time of need."
Raj Bahl, Chief Product Officer
-- Raj Bahl brings deep experience and industry knowledge to APFM and his
role of Chief Product Officer. Most recently, Raj was with A&E Networks
as the Senior Vice President and Chief Technology Officer for their
Digital Media business. He was responsible for all technology related to
digital product development for several cable channels including
History, Lifetime, A&E, FYI, and Lifetime Movie Network.
-- "I am thrilled to be joining A Place for Mom and working with the
Leadership Team to set the overall product and technology strategy for
the organization, designing an optimal experience to best serve our
customers," shared Bahl. "Feedback from our customers and business
partners will be critical in building a best-in-class product and
engineering process to improve our overall experience."
Rebecca Bursky, Chief Human Resources Officer
-- Rebecca Bursky encompasses a significant breadth of HR leadership
experience that spans a broad range of industries and employee
populations such as those at APFM. Having led the global HR function at
TravelClick and MarketWired, she has been instrumental in building
strong HR teams, coaching and partnering with its business leaders, as
well as hiring and onboarding thousands of employees.
-- "I'm incredibly excited to be joining such a mission-oriented
organization and to develop a culture that supports the ambitions of
world-class talent," said Bursky. "I am passionate about leading the
Human Resources function and building a culture of engaged employees to
serve our customers."
Andrew Porter, General Counsel and Corporate Secretary
-- Andrew Porter brings with him more than 30 years of legal experience.
Most recently, he was General Counsel at INTTRA, a leading network,
software and information provider serving the ocean shipping container
industry. Before that, Porter was General Counsel at Sterling, a leading
pre-employment screening, background, and identity services firm. He has
also held various legal leadership roles at well-known public companies,
including Dun & Bradstreet and AT&T. He dedicates himself to
streamlining processes, driving growth, and effectively partnering with
business leaders and boards of directors to achieve goals within a
compliant, high-integrity environment.
-- "A Place for Mom has a tremendous responsibility to both the families
that we advise and the communities in our network," said Porter. "We
take this responsibility seriously and strive to uphold the utmost
objectivity and integrity in our business."
Ricardo Larroude, Senior Vice President and General Manager of Emerging Businesses
-- Ricardo Larroude brings more than 15 years of business leadership to his
role as Senior Vice President and General Manager of Emerging
Businesses. Larroude was most recently at Anheuser-Busch Inbev in Global
Finance and Risk Management where he was responsible for leading a team
focusing on key corporate initiatives including capital structure, risk
and cash management, debt management and funding needs and financial
infrastructure.
-- "I'm joining A Place for Mom with a great passion to make a positive
impact on the senior living industry," Larroude said. "Caring for loved
ones is an important responsibility and I am excited to have a direct
impact on work that will help caregivers through the offerings and
resources APFM makes possible to families."
James Thorman, Senior Director of Strategy and Business Development
-- James Thorman is well-positioned to help shape and roll out the
company's new global business strategy. Before his role with APFM, James
was a Case Team Leader with Bain & Company, where he worked both before
and after graduating from The Wharton School at the University of
Pennsylvania. He worked on projects with pharmaceutical, healthcare, and
private equity clients.
-- "A Place for Mom is poised to support even more families as they
navigate the maze of senior housing choices," said Thorman. "We need to
ensure that the entire company is moving forward in a coordinated
effort, accounting for and addressing dependencies across initiatives,
raising roadblocks and obstacles to drive continuous progress, and
achieving key milestones to implement our vision."
APFM is focused on expanding its talented team in New York City and beyond. The company is seeking talent to fill both entry-level and seasoned positions across diverse functions from creative and tech to finance, sales and HR. There are more than 200 openings right now and the company will be filling hundreds of new jobs over the next few years. To view open positions, go to aplaceformom.com/about/careers.
About A Place for Mom
A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing insight-driven and personalized solutions. Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a growing organization with over 500 senior living experts connecting hundreds of thousands of families every year to one of our community customers.
For more information, visit www.aplaceformom.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/a-place-for-mom-inc-continues-to-transform-and-advance-senior-living-referral-business-with-new-executive-leadership-team-300989801.html
SOURCE A Place for Mom, Inc.
