Comscore's Monthly New Vehicle Demand Index Finds Toyota RAV4 Remains Most Shopped Model Market-Wide

RESTON, Va., Feb. 14, 2020 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that for the 4(th) month in a row, Toyota RAV4 was the most shopped new vehicle model market wide.

Since its launch of the current version late in 2018, RAV4 has generated a significant amount of prospect interest and has consistently ranked at or near the top of prospect shopping lists. Its primary competitor, Honda CR-V, came in second as the two are heavily cross-shopped against each other by small SUV intenders.

At the same time, Honda and Toyota sedans - Accord, Civic, Camry and Corolla - continue to be among the most shopped despite rivals exiting these segments due to weakening sales.

"While sedan sales are not what they were even a couple years ago, these particular models continue to attract a large amount of interest and contribute significantly to Honda and Toyota's sales total," said Dennis Bulgarelli, Vice President, Automotive, Comscore.

Similarly, full size pickups also remain popular, with F-150, Silverado 1500 and Ram 1500 among the top 10. Recent new models, stable gas prices and a strong housing market have fueled pickup interest and sales.

The top 20 in-demand models, according to Comscore's in-market shopper data are listed below:

           Rank 
     
              Model          In-Market Shoppers
                                      January 2020


      
      1      
     RAV4                                 190,825


      
      2      
     CR-V                                 143,977


      
      3      
     Civic                                128,165


      
      4      
     F-150                                126,209


      
      5      
     Accord                               124,419


      
      6      
     Camry                                107,321


      
      7      
     Silverado 1500                        86,134


      
      8      
     Highlander                            81,114


      
      9      
     CX-5                                  78,843


     
      10      
     Ram 1500                              73,338


     
      11      
     Corolla                               72,879


     
      12      
     Tacoma                                71,085


     
      13      
     Forester                              70,836


     
      14      
     Wrangler                              65,632


     
      15      
     F-Series Super Duty                   64,862


     
      16      
     Explorer                              64,845


     
      17      
     Pilot                                 63,639


     
      18      
     4Runner                               63,315


     
      19      
     RX350                                 62,852


     
      20      
     Telluride                             62,817

               Source: Comscore Automotive
                Data Mart, New,


               In-Market Automotive
                Shoppers, January 2020

"Looking at our data, it seems clear that even with continuing demand for pickups, the majority of consumers are prioritizing fuel efficient and functional vehicles," said Bulgarelli.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

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SOURCE Comscore