Record Number of TAG Recertifications Shows Commitment of Leading Companies to Protect Digital Ad Supply Chain

WASHINGTON, March 12, 2020 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced a record number of 2020 recertifications for TAG's Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. The continuing growth in TAG's seal programs demonstrates the commitment made by leading companies to protecting the digital advertising supply chain.

Through this year's recertification process, 125 companies undertook the rigorous process necessary to recertify their compliance and achieve 164 seals, a significant increase from the 100 companies recertifying 137 seals in 2019. Of the recertified seals, more than one in three (34 percent) were awarded via an independent validation process, rather than self-certification, as companies took additional steps to verify their compliance.

"There's an old joke about a lost tourist in New York who asks a passing musician how to get to Carnegie Hall. Without missing a beat, the musician says, 'practice, practice, practice,'" said Mike Zaneis, CEO of TAG. "This year's seal recertifications demonstrate that long-term commitment by TAG members to the fight against criminal activity in digital advertising. With a record number of leading companies participating in TAG programs, we are creating a consistent, unified, and secure framework for digital advertising round the world. Our deep congratulations to all of the companies who have taken the steps necessary to protect our supply chain and build a safer and more transparent digital advertising industry."

TAG's 2020 Seal Recipients receiving recertification included:

     A+E Networks        
     BounceX                  
     Facebook



     ABC                 
     carat                    
     Forensiq



     AccuWeather         
     CBC Radio-Canada         
     FreeForm



     Ad Lightning        
     CBS Interactive          
     Gallery Media Group



     AdColony            
     Charter Communications   
     GasBuddy



     Adform              
     Chocolate Platform       
     GFR Media



     AdTheorent          
     Comscore                 
     Google



     AerServ             
     Connatix                 
     GroundTruth



     AMC Networks        
     Conversant Media         
     GroupM



     American Media Inc. 
     Corus Entertainment      
     GumGum



     Amobee              
     Criteo                   
     Healthline Media



     Aniview             
     Cydersoft                
     Horizon Media



     Annalect            
     Dealer.com               
     Hulu



     ATTN:               
     DoubleVerify             
     Impremedia



     BabyCenter          
     eBay                     
     Index Exchange



     BDG                 
     ESPN                     
     InMobi



     BeachFront Media    
     Evite                    
     Innity



     BidSwitch           
     Exponential              
     Integral Ad Science



     iONE Digital        
     Pelmorex Media           
     The Walt Disney Company



     IPG Mediabrands     
     POKKT                    
     The Washington Post



     IronSource          
     Postmedia Network        
     The Weather Company



     ITN Digital         
     primis                   
     Trusted Media Brands



     JUICE Mobile        
     Publicis Groupe          
     Tremor Video



     Jun Group           
     PubMatic                 
     Tribune Publishing



     Kargo               
     Pulpo Media              
     TripleLift



     KNOREX              
     Quotient                 
     Turner



     Leaf Group          
     Ranker                   
     Undertone



     LoopMe              
     RhythmOne                
     Univision



     Match Group         
     RiskIQ                   
     Unruly



     MediaMath           
     Rogers Media             
     UPROXX



     Meredith            
     Roku DX Holdings, Inc.   
     Valassis Digital



     MGID                
     Rubicon Project          
     Verizon Media



     MiQ                 
     Sharethrough             
     Vevo



     Mirror Digital      
     Smaato                   
     Viant



     MyWebGrocer         
     Sovrn                    
     VRTCAL Markets



     Nativo              
     SparkLIT                 
     Walmart



     NBCUniversal        
     SpotX                    
     Warner Bros.



     Newsweek Publishing 
     Teads                    
     White Bullet



     NGL Media           
     Telaria                  
     White Ops



     Omnicom Media Group 
     The E.W. Scripps Company 
     Wieden + Kennedy



     OpenX               
     The Media Trust          
     Xandr



     Oracle Data Cloud

"Successful compliance programs rest on the long-term adoption of rigorous standards by a broad range of stakeholders, so I am delighted at the record-breaking number of leading companies around the world who have completed the TAG recertification process," said Todd Miller, Director of Compliance at TAG. "Every recertification is another link in our proven cross-industry barrier against fraud, piracy, malware, and lack of transparency. These recertifications demonstrate that the leading companies in digital advertising will continue to work together to safeguard our ecosystem."

In addition to the increase in recertifications, TAG's programs have also seen significant international growth, including a tripling of the number of companies that have certifications covering their global operations over the last two years.

More information regarding recertified companies is available by searching company name or each company's unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available on the TAG website.

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry's top trade organizations, TAG's mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Media contact:
Andrew Weinstein
235923@email4pr.com
202-667-4967

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SOURCE Trustworthy Accountability Group