Under New Management, Kissmetrics Relaunches Brand

SAN FRANCISCO, March 16, 2020 /PRNewswire-PRWeb/ -- Kissmetrics, one of the world's leading behavioral analytics tools for product and growth marketing teams, is relaunching its brand with a new look as well as a new CEO and CTO to lead the company's growth in the coming years.

To spearhead the relaunch effort, investors brought in Ryan Salomon as CEO and Nathaniel Wroblewski as CTO. Salomon is intimately familiar with the company as he was the Interim Head of Product at Kissmetrics in 2017 and Wroblewski was recently Senior Data Engineer at Carta. Salomon's experience at Kissmetrics combined with his background in Marketing and Product makes him uniquely qualified to lead Kissmetrics into the next decade.

"We're really excited about the opportunity. Our mission is to give companies across the world visibility into what's actually happening on their sites and within their businesses. Product and marketing teams today need to be able to pull data quickly without having to depend on engineering or having to learn a query language like SQL," said Wroblewski.

Kissmetrics customers will have access to upcoming integrations with platforms such as Facebook and Shopify as well as updated features including the ability to push data into their data warehouse of choice. Kissmetrics will be moving away from offering its own marketing engagement platform and will instead focus on providing customers the ability to connect their data with their preferred marketing engagement tools.

"Allowing small-to-medium-sized SaaS and E-Commerce businesses to leverage their own site data without engineering help, whether that means running product-specific reports or automating marketing, is what we aim to do," said Salomon.

SOURCE Kissmetrics