Global market research: quantilope launches an automated multi-country feature to seamlessly reach international consumers in multiple languages
NEW YORK, March 18, 2020 /PRNewswire/ -- Automated market research provider quantilope has expanded the functionality of its Agile Insights platform to facilitate global studies. The multi-country feature allows international brands to conduct surveys in different languages and in multiple regions to instantly compare significant differences between consumers across markets.
Data from multi-country projects automatically start analyzing as soon as the first few responses come in, visualizing each market in side-by-side results. Projects can be completed in just days compared to weeks with traditional global market research studies.
"The addition of quantilope's automated multi-country feature allows international brands to efficiently collect consumer insights for multiple countries and languages in a single study. The optimized visualization ensures convenient, interactive dashboards that allow direct country comparisons, making it easier and faster to visualize market-specific trends and characteristics for stakeholders," explains Dr. Peter Aschmoneit, CEO of quantilope.
Applications of quantilope's multi-country feature:
Direct comparison of country-specific insights: Products, brands, and marketing campaigns can be perceived differently by consumers in different countries. The new update directly compares trends, interests, and consumer behaviors that are subject to regional and cultural influences.
Multiple languages and countries in a single study: The multi-country feature allows studies to be carried out with consumers in different countries and in more than one language. Simply upload your pre-translated survey directly into quantilope's platform or work with one of our translation partners to do the work for you. Cultural differences and market-specific peculiarities become apparent in a single study.
Brand expansion into new markets: Multi-country studies provide relevant, market-specific insights for both international companies and brands that would like to expand into new markets.
"The multi-country feature was designed specifically for marketing and insights managers who manage global brands and rely on these types of insights to develop competitive advantages and to push their businesses forward across markets," noted Dr. Aschmoneit.
For more information, please visit www.quantilope.com
About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 - 5 business days.
Press contact Europe - Aimée-Désirée Bauer (aimee.bauer@quantilope.com)
Press contact North America - Johanna Azis (johanna.azis@quantilope.com)
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SOURCE quantilope
