Telco Fixed-Mobile Bundling & Convergence Markets 2020: Executive-Level Overview

DUBLIN, April 15, 2020 /PRNewswire/ -- The "New Ways with Bundles: From FMS to Convergence 2.0" report has been added to ResearchAndMarkets.com's offering.

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New Ways with Bundles: From FMS to Convergence 2.0 provides an executive-level overview of the telco fixed-mobile bundling and convergence market. It delivers deep qualitative insights into how telcos are adapting to meet the fixed-mobile bundling and convergence challenge, analyzes key portfolio trends and provides insights into telco operational strategies.

Ubiquitous connectivity, high-speed 5G deployments spurring fixed-mobile substitution (FMS), and the subsequent commoditization of basic access alongside increasing competition and market consolidation are pushing telcos to find new ways to generate customer growth, safeguard retention, and maintain acceptable returns on investment.

A shift in focus to convergence is a natural consequence. There are several ways to categorize the approaches typifying telco efforts at convergent provisioning including the hard bundle, the hybrid bundle, and combination incentives.

This report provides an in-depth analysis of the following:

    --  Telco fixed-mobile bundling and covergence market context: overview and
        analysis of how convergence is impacting telcos competitively, how they
        are moving to respond, and the service models that are being employed.
    --  Case studies: analysis of the bundling and convergence go-to-market
        approaches taken by four different telcos, and their service models and
        value propositions.
    --  Key takeaways and recommendations: concludes with a number of key market
        findings and a set of recommendations for telco stakeholders.

Key Highlights

    --  Market dynamics and competitive imperatives are pushing telcos to
        realize customer take-up of multiple services across both the fixed and
        mobile segments.
    --  Convergence is appearing at different rates in different regions and
        takes a variety of forms. Integrated fixed-mobile competency is only one
        of the first steps in telco convergent propositioning.
    --  Regardless of the methodology, the underlying purpose of convergent
        propositioning is to help ensure customer retention and lifetime value.

Reasons to Buy

    --  This Global Outlook Report provides an examination of the telco
        fixed-mobile bundling and convergence market. It helps executives fully
        understand the ecosystem, competitive dynamics and imperatives, and
        latest trends and developments. It helps telco decision-makers to
        determine key bundling and convergence positioning strategies, formulate
        effective product development plans and optimize return on investments.
    --  Four case studies illustrate the key findings of the report, providing
        insights around different value propositions in Western Europe and the
        U.S., including service models, monetization approaches and local
        competitive context. This will help telco executives craft adapted
        bundling and convergence strategies in order to unlock new revenue
        streams.
    --  The report discusses concrete opportunities in the fixed-mobile bundling
        and convergence market, and provides a number of actionable
        recommendations for telcos and stakeholders.

Key Topics Covered

Section 1: Market Context

    --  The Shift from Traditional Telco to Convergent Provider

Section 2: Telco Convergence Models

    --  Key Telco Convergence Models

Section 3: Case Studies

    --  Virgin Media UK, Oomph
    --  MEO Portugal, M4 TV+Voz+Net+Movel
    --  KPN
    --  Netherlands, Hussel
    --  Comcast U.S., Xfinity Flex

Section 4: Key Findings and Recommendations

Companies Mentioned

    --  Altice
    --  BT
    --  Comcast
    --  Cox Communications
    --  KPN
    --  Liberty Global
    --  MEO
    --  NOS
    --  Portugal Telecom
    --  T-Mobile Netherlands
    --  Virgin Media
    --  Vodafone Portugal
    --  VodafoneZiggo

For more information about this report visit https://www.researchandmarkets.com/r/glo0yk

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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