SiriusXM Reports First Quarter 2020 Results

NEW YORK, April 28, 2020 /PRNewswire/ -- SiriusXM today announced first quarter 2020 operating and financial results, including revenue of $2.0 billion, increasing 5% on a pro forma basis compared to the prior year period. The Company's net income was $293 million in the first quarter 2020, compared to $162 million in the prior year period. Net income per diluted common share was $0.07 in the first quarter 2020, compared to $0.03 in the prior year period.

Adjusted EBITDA in the first quarter totaled $639 million, up 13% from $567 million in the prior year period, resulting in an adjusted EBITDA margin of 32.7%, an improvement of approximately 220 basis points from the 2019 period. The improvement in adjusted EBITDA margin was driven primarily by revenue growth across the business and reductions in subscriber acquisition costs, general and administrative costs and customer service and billing costs. Pro forma figures, including adjusted EBITDA, assume the Pandora acquisition closed on January 1, 2019.

"Since the start of the global pandemic, our top priorities have been ensuring our employees' safety and well-being, and continuing to support our subscribers and listeners by providing them the best entertainment, news, and information in the audio space. On both fronts, I'm pleased by our response. We are streaming SiriusXM for free, and we have been in overdrive introducing new shows, channels and special virtual moments. In conjunction with NYU Langone Health, we've launched a 24/7 COVID-19 focused channel and hotline, an important complement to our Doctor Radio channel. We welcomed the healthy return of Andy Cohen, Howard Stern interviewed Governor Andrew Cuomo, and SiriusXM contributed $2 million to COVID-19 response charities, with a near-term focus on New York, San Francisco, and Detroit - the home of our two biggest employee bases and the primary community of our automakers. I'm also proud that we have joined with Music Cares to support our artist community and to donate advertising inventory to the Ad Council in support of COVID-19 informational campaigns," said Jim Meyer, Chief Executive Officer, SiriusXM.

"This challenging period has in fact inspired enormous creativity from our programming teams at SiriusXM and Pandora, but creativity and adaptability has not just been limited to our programming teams. Global stay-at-home orders swiftly and materially altered the way we work. We've navigated the material disruption of call center staffing by migrating thousands of team members to work-from-home in mere days, retooled marketing campaigns, worked quickly to support our automakers, and more. In short, we immediately took steps to ensure that our audio entertainment service would be uninterrupted, to provide the best possible customer service, and to continue to operate our business with the level of excellence you have come to expect from SiriusXM. I could not be prouder of the effort and performance of our teams throughout this period," added Meyer.

"In the face of the economy hitting the brakes hard in March, SiriusXM's first quarter results were very strong. Auto sales, advertising and customer responses to marketing campaigns all fell swiftly in the second half of March, yet we delivered increasing subscribers, solid revenue growth and 13% adjusted EBITDA growth to a first quarter record of $639 million. Just as it was a little over a decade ago during the global financial crisis, SiriusXM's subscriber-based business model is resilient. We do not know what the shape of a recovery from this current crisis will look like, however, we are confident that our business will continue to generate substantial positive free cash flow. Once we have a better view of how and when the economy will restart, we plan to resume providing guidance," added Meyer.

Additional information about our business, results of operations and the evolving impact of the COVID-19 crisis on our business and operations is included below under "SPECIAL NOTE ON COVID-19 RESPONSE." Additional information, including the new risk factor entitled "The current coronavirus (COVID-19) pandemic is negatively impacting our business," regarding the impact of the COVID-19 crisis on our business and operations is contained in our Quarterly Report on Form 10-Q which will be filed with the Securities and Exchange Commission.

FURTHER UPDATE ON BUSINESS, LIQUIDITIY, AND CAPITAL RETURNS

"During the first quarter, we built upon our successful advertising sales arrangement by investing $75 million in SoundCloud and joining its Board of Directors. The SiriusXM, Pandora and SoundCloud listening platforms together offer content owners and advertisers the opportunity to access an audience of 140 million North American audio listeners. SoundCloud has an outstanding team of people, and we are excited about what we can do together," said David Frear, Chief Financial Officer, SiriusXM.

"SiriusXM returned approximately $300 million of capital to stockholders in the first quarter of 2020. We repurchased approximately $243 million of our common stock and paid approximately $59 million in dividends to stockholders. Last week, we announced our regularly quarterly dividend. We expect to continue this quarterly dividend in 2020 and beyond. In late March, we temporarily suspended our stock repurchases as we evaluated the implications of the COVID-19 crisis. Our existing stock repurchase program has $924 million remaining under the present authorization. At the end of the first quarter, our debt to adjusted EBITDA ratio was 3.1 times, and we had the entire $1.75 billion available on our revolving credit facility. With our very strong liquidity and cash flow, we plan to resume share repurchases in the second quarter and beyond," added Frear.

The Company also announced that it has withdrawn its full-year 2020 guidance for self-pay net subscriber additions, revenue, adjusted EBITDA and free cash flow first issued on January 7, 2020. The Company plans to release revised guidance at a future date when more data is available on the effects of the COVID-19 crisis on its business and inferences can be reasonably drawn regarding the timing of an economic recovery.

Shares of common stock may be purchased from time to time on the open market, pursuant to pre-set trading plans meeting the requirements of Rule 10b5-1 under the Exchange Act of 1934, as amended, in privately negotiated transactions, including in accelerated stock repurchase transactions and transactions with Liberty Media and its affiliates, or otherwise. The Company expects to fund the repurchases through a combination of cash on hand, cash generated by operations and future borrowings. The size and timing of these purchases will be based on a number of factors, including price and business and market conditions.

The Company's dividend policy may change at any time without notice to stockholders. The declaration and payment of dividends is at the discretion of the Company's Board of Directors in accordance with applicable law after taking into account various factors, including the Company's financial condition, operating results, current and anticipated cash needs, limitations imposed by its indebtedness, legal requirements and other factors that the Board of Directors deems relevant.

FIRST QUARTER 2020 HIGHLIGHTS

SiriusXM operates two complementary audio entertainment businesses -- our SiriusXM business and our Pandora business. Further information regarding these two segments will be contained in the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2020. The pro forma financial and operating highlights below exclude the impact of share-based payment expense.

SIRIUSXM

    --  Self-Pay Subscribers Top 30.0 Million. SiriusXM added approximately
        69,000 net new self-pay subscribers in the first quarter. Total net
        subscriber additions were (143,000), resulting in nearly 34.8 million
        total SiriusXM subscribers at the end of the period. Paid promotional
        subscribers decreased due to declines in shipments from automakers
        offering paid trial subscriptions with the purchase or lease of a
        vehicle. The total trial funnel stood at approximately 9.1 million at
        the end of the first quarter, down from approximately 9.3 million at the
        end of 2019. Self-pay monthly churn for the first quarter was 1.8%,
        approximately flat from 2019.
    --  SiriusXM Revenue of $1.6 Billion. First quarter revenue grew 6% to $1.6
        billion. This growth was driven by a 2% increase in total SiriusXM
        subscribers and 3% growth in SiriusXM's average revenue per user (ARPU)
        to $13.95.
    --  Gross Profit Grows 7%. Total cost of services at SiriusXM increased 4%
        to $593 million in the first quarter, driven primarily by higher revenue
        share and royalties and programming and content expenses. Gross profit
        at SiriusXM in the quarter totaled $992 million, increasing 7% over the
        first quarter of 2019, and produced a gross margin of 63%, flat compared
        to the prior year.
    --  Latest in Programming. SiriusXM began to create virtual events in
        response to the crisis, first for the Ultra Music Festival. Garth Brooks
        gave a live home studio performance, and Taylor Swift kicked off a new
        Home DJ series. Bruce Springsteen twice delivered special playlists and
        commentary to the company's listeners, SiriusXM broadcast nationwide
        events like the Jersey 4 Jersey benefit, and Howard Stern delivered
        ground breaking interviews of Tom Brady and Paul McCartney.

PANDORA

    --  Advertising Revenue Hits $241 million. First quarter ad revenue at
        Pandora reached a first-quarter high of $241 million, growing 4% over
        the first quarter of 2019. Ad revenue was driven by strong monetization
        of $68 per thousand hours, growing 8% over the prior year. Strength in
        traditional audio advertising, boosted by video programmatic and
        engagement-based video, as well as the expansion of off-platform efforts
        and fees generated on the AdsWizz platform drove revenue growth. A
        reduction in subscription revenue at Pandora following the roll-off of
        paid promotional subscribers in the third quarter of 2019 discussed
        below contributed to total revenue growth for Pandora of 1% to 369
        million for the first quarter of 2020.
    --  Total Ad Supported Listener Hours of 3.1 Billion. Monthly Active Users
        (MAUs) at Pandora were 60.9 million in the first quarter, down from 66.0
        million in the prior year period. Total ad supported listener hours were
        3.13 billion in the period, down from 3.42 billion in the first quarter
        of 2019.
    --  Self-Pay Net Adds of 51,000. Pandora added 51,000 net new self-pay
        subscribers to its Pandora Plus and Pandora Premium service in the first
        quarter to end the period with over 6.2 million self-pay subscribers.
        Paid promotional subscribers remained near 51,000, flat
        quarter-on-quarter but down from 736,000 at the end of the first quarter
        of 2019, as a result of a reduction in paid promotional subscriptions
        due to the expiration of an agreement with T-Mobile in the third quarter
        of 2019. Total Pandora subscribers at the end of the period were 6.3
        million.
    --  Gross Profit Declines 5%. Total cost of services at Pandora in the first
        quarter of 2020 of $264 million grew 4% compared with the first quarter
        of 2019. This resulted in gross profit at Pandora of $105 million, down
        5% over the first quarter of 2019, and produced a gross margin for the
        quarter of 28%, down approximately 200 basis points from 30% in the
        first quarter of 2019. This contraction was driven primarily by slightly
        higher revenue share and royalties and customer service and billing
        expenses as a percentage of revenue.

Subscriber acquisition costs declined by 8% to $99 million in the first quarter driven by lower hardware subsidies as certain subsidy rates decreased as well as a decline in OEM installations as a result of the COVID-19 pandemic. The growth in sales and marketing costs decreased by 3% to a total of $208 million. Engineering, design and development costs rose 9% as we continued to invest in new streaming services, next generation 360L radios, and chipsets. Excluding a one-time $25 million legal settlement reserve in the first quarter of 2019, general and administrative expenses declined 15% to $91 million driven by lower personnel costs.

With revenue up 5% and growth in total cash operating expenses of just 1.6%, excluding depreciation and amortization, share-based payment expenses, and legal settlements and reserves, adjusted EBITDA expanded by 13%. Free cash flow grew by 16% to $348 million, driven by higher cash from operations and lower capital expenditures.

SPECIAL NOTE ON COVID-19 RESPONSE

General

In general, the COVID-19 pandemic, coupled with government issued stay-at-home orders, is having a widespread and broad reaching effect on the economy. Automakers have idled plants, and dealers have closed their retail operations. New and used vehicle sales have declined sharply in recent weeks. Sporting events have been cancelled, theaters are closed and concerts have been postponed indefinitely. The impact of the COVID-19 pandemic on the travel industry has been far-reaching, adversely affecting airlines, hotels, cruise ships and theme parks. Unemployment is rising at historic rates as non-essential businesses have been closed and workers have been furloughed. Media spending by businesses has dropped sharply. To add to the uncertainty, it is unclear when an economic recovery could start and what a recovery will look like after this historic shutdown of the economy.

Against this background and these broad-based economic effects, the full extent to which the COVID-19 pandemic may negatively impact our business is still uncertain. The scope of the effects of the COVID-19 pandemic on our businesses depends on many factors beyond our control, and the effects are difficult to assess or predict with meaningful precision both generally and specifically as to our Sirius XM and Pandora businesses. While, due to the nature of our business, the effect of the pandemic may not be fully reflected in our results of operations until future periods, we believe that the adverse impact of the COVID-19 pandemic will be material to our business.

Potential Impact on our Results of Operations

It is difficult to predict how the COVID-19 pandemic will affect our company in the long-term. Based on what we have observed to date, however, we have attempted below to provide our projection as to how the pandemic will affect our business, including our revenue and expenses, over the next six months. The COVID-19 pandemic did not have a material effect on our revenue and expenses during the quarter ended March 31, 2020. We presently believe that the COVID-19 pandemic and its related economic impact will:

    --  adversely affect our subscriber revenue due to the decline in sales of
        new and used vehicles, reduced drive time, increased churn and the
        inability of our vendors to fully staff call centers;
    --  cause a decline in advertising revenues in our Pandora and SiriusXM
        businesses as third parties pull back on advertising spending generally;
    --  have an adverse effect on our equipment revenue and the sale of
        satellite radios, components and accessories;
    --  negatively impact our other revenue as the pandemic is anticipated to
        have similar adverse effects on Sirius XM Canada and its service as well
        as adversely affect our connected services business;
    --  reduce our revenue share and royalties expenses, although in our Pandora
        ad-supported service royalty reductions may not be commensurate with the
        decline in ad revenues;
    --  not significantly affect our programming and content expenses as we
        expect to continue to honor our agreements to acquire, create, promote
        and produce content, including our obligations in some cases to sports
        leagues that have cancelled significant portions of their seasons;
    --  reduce our customer service and billing costs as we may experience lower
        costs as a result of the inability of our vendors to fully staff the
        operation and management of customer service centers, although such cost
        reductions are expected to be partially offset by increased bad debt
        expense;
    --  not significantly affect our transmission expenses and costs of
        equipment expenses;
    --  reduce subscriber acquisition costs as hardware subsidies paid to radio
        manufacturers, distributors and automakers and subsidies paid for
        chipsets and certain other components used in manufacturing radios are
        expected to decline as a result of a reduction in vehicle production and
        possible disruptions to the supply chain;
    --  decrease sales and marketing expenses as the reduction in auto sales is
        anticipated to reduce trial subscription starts, the volume of our
        marketing campaigns and the associated expenses related to direct mail,
        outbound telemarketing and email communications, and as we likely reduce
        our spending on marketing, advertising, media and production, and
        digital performance media;
    --  reduce our engineering, design and development expenses as we plan to
        slow the development of new products and services, including streaming
        and connected vehicle services, and research and development efforts in
        the ordinary course;
    --  reduce our general and administrative expenses as a result of reductions
        in compensation, travel and entertainment and other costs; and
    --  not affect our depreciation and amortization expenses.

Other Potential Impacts

We have taken actions to help ensure that our audio entertainment service will continue uninterrupted through the COVID-19 pandemic, including activating our business continuity plans and implementing steps to enable employees to work remotely. The impact of these actions on our workforce are also difficult to assess, but the experience has presented new challenges for our employees as they balance the demands of the pandemic with their daily operational role. To date, however, we do not believe that these remote work arrangements have adversely affected our ability to maintain our financial reporting systems, internal control over financial reporting and disclosure controls and procedures. In addition, we do not expect to encounter any significant challenges to our ability to maintain these systems and controls.

We do not expect the COVID-19 pandemic and its related economic impact to affect our capital and financial resources, including our liquidity position. To date, the pandemic has not increased our costs of or reduced our access to capital under our revolving credit facility, and we do not believe it is reasonably likely to in the future. In addition, we do not believe that the pandemic will affect our ongoing ability to meet the covenants in our debt instruments, including under our revolving credit facility.

We believe that we have sufficient cash and cash equivalents, as well as debt capacity, to cover our estimated short-term and long-term funding needs, including amounts to construct, launch and insure replacement satellites, as well as fund future stock repurchases, future dividend payments and strategic opportunities. As of March 30, 2020, $1.75 billion was available for future borrowing under our revolving credit facility.

We also do not expect the pandemic to affect the assets on our balance sheet and our ability to timely account for those assets. For example, we do not anticipate making any significant changes as a result of the pandemic in judgments in determining the fair-value of assets measured in accordance with generally accepted accounting principles.

In addition, we do not anticipate any material impairments with respect to goodwill, indefinite life and definite life intangible assets, right of use assets or investments, increases in allowances for credit losses, restructuring charges, other expenses, or changes in accounting judgments that would have an adverse impact on our financial statements.

You should not place undue reliance on any of these forward-looking statements. In addition, any forward-looking statement speaks only as of the date on which it is made, and we undertake no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which the statement is made, to reflect the occurrence of unanticipated events or otherwise, except as required by law. New factors emerge from time to time, and it is not possible for us to predict which will arise or to assess with any precision the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.



     
              FIRST QUARTER 2020 RESULTS




                                                            
        SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES


                                                          
       CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME


                                                                       
            (UNAUDITED)




                                                                                                                        For the Three Months Ended March 31,



     
              (in millions, except per share data)                                                       2020                           2019

                                                                                                                                           ---


     Revenue:



     Subscriber revenue                                                                                           $
            1,585                             $
         1,458



     Advertising revenue                                                                                    285                                        209



     Equipment revenue                                                                                       41                                         41



     Other revenue                                                                                           41                                         36




     Total revenue                                                                                        1,952                                      1,744



     Operating expenses:



     Cost of services:



     Revenue share and royalties                                                                            570                                        492



     Programming and content                                                                                118                                        106



     Customer service and billing                                                                           118                                        113



     Transmission                                                                                            40                                         31



     Cost of equipment                                                                                        4                                          6



     Subscriber acquisition costs                                                                            99                                        108



     Sales and marketing                                                                                    225                                        183



     Engineering, design and development                                                                     71                                         54



     General and administrative                                                                             107                                        135



     Depreciation and amortization                                                                          132                                        107



     Acquisition and other related costs                                                                      -                                        76




     Total operating expenses                                                                             1,484                                      1,411




     Income from operations                                                                                 468                                        333



     Other (expense) income:



     Interest expense                                                                                      (99)                                      (90)



     Loss on extinguishment of debt                                                                           -                                       (1)



     Other (expense) income                                                                                   4                                          1




     Total other (expense) income                                                                          (95)                                      (90)




     Income before income taxes                                                                             373                                        243



     Income tax expense                                                                                    (80)                                      (81)




     Net income                                                                                                     $
            293                               $
         162




     Foreign currency translation adjustment, net of tax                                                   (25)                                         7




     Total comprehensive income                                                                                     $
            268                               $
         169




     Net income per common share:



     Basic                                                                                                         $
            0.07                              $
         0.04




     Diluted                                                                                                       $
            0.07                              $
         0.03




     Weighted average common shares outstanding:



     Basic                                                                                                4,405                                      4,571




     Diluted                                                                                              4,515                                      4,678




     Dividends declared per common share                                                                        $
            0.01331                           $
         0.01210


                                                       
              SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES


                                                              
              CONSOLIDATED BALANCE SHEETS




                   (in millions, except per share data)                            March 31, 2020                          December 31, 2019

                                                                                                                    ---

           
              
                ASSETS                                            (unaudited)



     Current assets:



     Cash and cash equivalents                                                                         $
         40                             $
        106



     Receivables, net                                                                        604                      670



     Inventory, net                                                                           12                       11


      Related party current assets                                                             15                       22


      Prepaid expenses and other current
       assets                                                                                 212                      194




     Total current assets                                                                    883                    1,003


      Property and equipment, net                                                           1,609                    1,626



     Intangible assets, net                                                                3,429                    3,467



     Goodwill                                                                              3,843                    3,843


      Related party long-term assets                                                          495                      452



     Deferred tax assets                                                                      89                      153


      Operating lease right-of-use
       assets                                                                                 452                      466



     Other long-term assets                                                                  135                      139




     Total assets                                                                                  $
         10,935                          $
        11,149



                                  LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)



     Current liabilities:


      Accounts payable and accrued
       expenses                                                                                      $
         1,029                           $
        1,151



     Accrued interest                                                                         98                      160


      Current portion of deferred revenue                                                   1,923                    1,930


      Current maturities of debt                                                                2                        2


      Operating lease current liabilities                                                      47                       46


      Related party current liabilities                                                         3                        4




     Total current liabilities                                                             3,102                    3,293


      Long-term deferred revenue                                                              126                      130



     Long-term debt                                                                        7,847                    7,842



     Deferred tax liabilities                                                                 70                       70


      Operating lease liabilities                                                             444                      456


      Other long-term liabilities                                                              93                       94




     Total liabilities                                                                    11,682                   11,885




     Stockholders' equity (deficit):


      Common stock, par value $0.001 per
       share; 9,000 shares authorized;
       4,379 and 4,412 shares issued and
       outstanding at March 31, 2020 and
       December 31, 2019, respectively                                                          4                        4


      Accumulated other comprehensive
       income (loss), net of tax                                                             (17)                       8


      Additional paid-in capital                                                              116                      395


      Treasury stock, at cost; 0 and 0
       shares of common stock at March 31,
       2020 and December 31, 2019,
       respectively                                                                             -



     Accumulated deficit                                                                   (850)                 (1,143)



      Total stockholders' equity (deficit)                                                  (747)                   (736)



      Total liabilities and stockholders'
       equity (deficit)                                                                             $
         10,935                          $
        11,149


                                  
              SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES


                                   
              CONSOLIDATED STATEMENTS OF CASH FLOWS


                                                
              (UNAUDITED)




                                                                             For the Three Months Ended
                                                                               March 31,



     
                (in millions)                           2020                           2019

                                                                                          ---


     Cash flows from operating activities:



     Net income                                                  $
              293                                         $
      162


      Adjustments to reconcile net income to net cash
       provided by operating activities:


      Depreciation and amortization                         132                                        107


      Non-cash interest expense, net of
       amortization of premium                                5                                          4


      Provision for doubtful accounts                        19                                         14


      Amortization of deferred income related
       to equity method investment                          (1)                                       (1)


      Loss on extinguishment of debt                                                                    1


      Loss on unconsolidated entity
       investments, net                                       2                                          4


      Loss (gain) on other investments                        5                                        (2)



     Share-based payment expense                            55                                         70



     Deferred income taxes                                  72                                         77


      Changes in operating assets and liabilities:



     Receivables                                            47                                       (13)



     Inventory                                             (1)                                         2



     Related party, net                                      6                                        (1)


      Prepaid expenses and other current
       assets                                              (18)                                      (31)



     Other long-term assets                                  2                                          3


      Operating lease right-of-use assets                    14                                         19


      Accounts payable and accrued expenses               (131)                                        15



     Accrued interest                                     (62)                                      (42)



     Deferred revenue                                     (11)                                        20



     Operating lease liabilities                          (11)                                      (17)



     Other long-term liabilities                           (1)                                         5



      Net cash provided by operating
       activities                                           416                                        396



     Cash flows from investing activities:


      Additions to property and equipment                  (62)                                      (90)


      Purchases of other investments                        (6)                                       (6)


      Acquisition of business, net of cash
       acquired                                                                                       313


      Sale of short-term investments                                                                   72


      Investments in related parties and
       other equity investees                              (80)                                       (5)



     Repayment from related party                            3


      Net cash (used in) provided by
       investing activities                               (145)                                       284



     Cash flows from financing activities:


      Taxes paid from net share settlements
       for stock-based compensation                        (35)                                      (33)


      Revolving credit facility, net of
       deferred financing costs                                                                       143


      Proceeds from sale of capped call
       security                                                                                         3


      Principal payments of long-term
       borrowings                                           (2)                                     (152)


      Common stock repurchased and retired                (243)                                     (576)



     Dividends paid                                       (59)                                      (57)



      Net cash used in financing activities               (339)                                     (672)



      Net (decrease) increase in cash, cash
       equivalents and restricted cash                     (68)                                         8


      Cash, cash equivalents and restricted
       cash at beginning of period                          120                                         65



      Cash, cash equivalents and restricted
       cash at end of period (1)                                   $
              52                                          $
      73





      (1)            The following table reconciles cash, cash equivalents and restricted cash per the statement of cash
       flows to the balance sheet. The restricted cash balances are primarily due to letters of credit which have been
       issued to the landlords of leased office space. The terms of the letters of credit primarily extend beyond one year.


                  (in millions) March 31,       December 31,    March 31,        December
                                   2020               2019           2019            31, 2018



     Cash and cash
      equivalents                         $
     40                           $
     106              $
     62  $
     54


     Restricted cash
      included in
      Other long-
      term assets                      12                    14                           11      11



     Total cash,
      cash
      equivalents
      and restricted
      cash at end of
      period                              $
     52                           $
     120              $
     73  $
     65

Unaudited Pro Forma Results

Set forth below are our pro forma results of operations for the three months ended March 31, 2020 compared with the three months ended March 31, 2019. These pro forma results are based on estimates and assumptions, which we believe are reasonable. They are not the results that would have been realized had the Pandora Acquisition actually occurred on January 1, 2019 and are not indicative of our consolidated results of operations in future periods. The pro forma results primarily include adjustments related to amortization of acquired intangible assets, depreciation of property and equipment, acquisition costs, fair value gain or loss on the Pandora investment and associated tax impacts. Please refer to the Footnotes to Results of Operations.


                                                       For the Three Months Ended March 31,             2020 vs 2019 Change



     
                (in millions)                 2020                                        2019          Amount                     %




     
                Revenue                (Pro Forma)                                (Pro Forma)



     Sirius XM:



     Subscriber revenue                              $
              1,457                                            $
           1,370        $
        87       6
                                                                                                                                                     %



     Advertising revenue                          44                                                46                             (2)       (4)

                                                                                                                                              %



     Equipment revenue                            41                                                41                                            %



     Other revenue                                43                                                38                               5         13
                                                                                                                                              %



     Total Sirius XM revenue                   1,585                                             1,495                              90          6
                                                                                                                                              %



     Pandora:



     Subscriber revenue                          128                                               134                             (6)       (4)

                                                                                                                                              %



     Advertising revenue                         241                                               231                              10          4
                                                                                                                                              %



     Total Pandora revenue                       369                                               365                               4          1
                                                                                                                                              %




     Total consolidated revenue                1,954                                             1,860                              94          5
                                                                                                                                              %



     
                Cost of services



     Sirius XM:



     Revenue share and royalties                 366                                               347                              19          5
                                                                                                                                              %



     Programming and content                     112                                               102                              10         10
                                                                                                                                              %



     Customer service and billing                 93                                                98                             (5)       (5)

                                                                                                                                              %



     Transmission                                 27                                                25                               2          8
                                                                                                                                              %



     Cost of equipment                             4                                                 6                             (2)      (33)

                                                                                                                                              %




     Total Sirius XM cost of services            602                                               578                              24          4
                                                                                                                                              %



     Pandora:



     Revenue share and royalties                 206                                               217                            (11)       (5)

                                                                                                                                              %



     Programming and content                       6                                                 4                               2         50
                                                                                                                                              %



     Customer service and billing                 25                                                23                               2          9
                                                                                                                                              %



     Transmission                                 13                                                11                               2         18
                                                                                                                                              %



     Total Pandora cost of services              250                                               255                             (5)       (2)

                                                                                                                                              %




     Total consolidated cost of services         852                                               833                              19          2
                                                                                                                                              %



     Subscriber acquisition costs                 99                                               108                             (9)       (8)

                                                                                                                                              %



     Sales and marketing                         225                                               219                               6          3
                                                                                                                                              %



     Engineering, design and development          71                                                68                               3          4
                                                                                                                                              %



     General and administrative                  107                                               151                            (44)      (29)

                                                                                                                                              %



     Depreciation and amortization               132                                               122                              10          8
                                                                                                                                              %



     Total operating expenses                  1,486                                             1,501                            (15)       (1)

                                                                                                                                              %



     Income from operations                      468                                               359                             109         30
                                                                                                                                              %



     Other (expense) income:



     Interest expense                           (99)                                             (92)                            (7)       (8)

                                                                                                                                              %



     Loss on extinguishment of debt                                                               (1)                              1        100

                                                                                                                                              %



     Other (expense) income                        4                                                 2                               2        100

                                                                                                                                              %



     Total other (expense) income               (95)                                             (91)                            (4)       (4)

                                                                                                                                              %



     Income before income taxes                  373                                               268                             105         39
                                                                                                                                              %



     Income tax expense                         (80)                                             (87)                              7          8
                                                                                                                                              %



     Net income                                        $
              293                                              $
           181       $
        112      62
                                                                                                                                                     %






     Adjusted EBITDA                                   $
              639                                              $
           567        $
        72      13
                                                                                                                                                     %

Footnotes to Pro Forma Results of Operations

The following tables reconcile our results of operations as reported to our pro forma results of operations for the three months ended March 31, 2020 and 2019 which includes the Pandora pre-acquisition financial information for the applicable periods and the effects of purchase price accounting. These pro forma results are based on estimates and assumptions, which we believe are reasonable. They are not the results that would have been realized had the Pandora Acquisition actually occurred on January 1, 2019 and are not indicative of our consolidated results of operations in future periods. The pro forma results primarily include adjustments related to amortization of acquired intangible assets, depreciation of property and equipment, acquisition costs, fair value gain or loss on the Pandora investment and associated tax impacts.


                                                                                            
              
                Unaudited for the Three Months Ended March 31, 2020


                   (in millions)                                 As Reported                                               Predecessor                                        Purchase
                                                                                                                             Financial                                          Price
                                                                                                                            Information                                                                     Ref    Pro Forma
                                                                                                                                                                Accounting
                                                                                                                                                                 Adjustments

                                                                                                                                                                                                                         ---


     
                Revenue



     Sirius XM:


      Subscriber revenue                                                       $
              1,457                                                                           
              $                          
              $              $
       1,457


      Advertising revenue                                                 44                                                                                                                                                           44


      Equipment revenue                                                   41                                                                                                                                                           41



     Other revenue                                                       41                                                                                                                                   2              
     (a)     43


      Total Sirius XM revenue                                          1,583                                                                                                                                   2                     1,585



     Pandora:


      Subscriber revenue                                                 128                                                                                                                                                          128


      Advertising revenue                                                241                                                                                                                                                          241


      Total Pandora revenue                                              369                                                                                                                                                          369



      Total consolidated revenue                                       1,952                                                                                                                                   2                     1,954



     
                Cost of services



     Sirius XM:


      Revenue share and royalties                                        366                                                                                                                                                          366


      Programming and content                                            112                                                                                                                                                          112


      Customer service and
       billing                                                            93                                                                                                                                                           93



     Transmission                                                        27                                                                                                                                                           27


      Cost of equipment                                                    4                                                                                                                                                            4



      Total Sirius XM cost of
       services                                                          602                                                                                                                                                          602



     Pandora:


      Revenue share and royalties                                        204                                                                                                                                   2              
     (b)    206


      Programming and content                                              6                                                                                                                                                            6


      Customer service and
       billing                                                            25                                                                                                                                                           25



     Transmission                                                        13                                                                                                                                                           13


      Total Pandora cost of
       services                                                          248                                                                                                                                   2                       250



      Total consolidated cost of
       services                                                          850                                                                                                                                   2                       852


      Subscriber acquisition
       costs                                                              99                                                                                                                                                           99


      Sales and marketing                                                225                                                                                                                                                          225


      Engineering, design and
       development                                                        71                                                                                                                                                           71


      General and administrative                                         107                                                                                                                                                          107


      Depreciation and
       amortization                                                      132                                                                                                                                                          132


      Acquisition and other
       related costs                                                       -


      Total operating expenses                                         1,484                                                                                                                                   2                     1,486


      Income from operations                                             468                                                                                                                                                          468



     Other (expense) income:



     Interest expense                                                  (99)                                                                                                                                                        (99)


      Loss on extinguishment of
       debt                                                                -


      Other (expense) income                                               4                                                                                                                                                            4


      Total other (expense)
       income                                                           (95)                                                                                                                                                        (95)


      Income before income taxes                                         373                                                                                                                                                          373


      Income tax expense                                                (80)                                                                                                                                                        (80)



     Net income                                                                 $
              293                                                                           
              $                          
              $                $
       293






     
                (a)        This adjustment eliminates the impact of additional revenue associated with certain programming agreements recorded as part of the merger of Sirius and XM (the "XM Merger").



     
                (b)       This adjustment includes the impact of additional expense associated with minimum guarantee royalty contracts recorded as part of the Pandora Acquisition.


                                                                                             
              
                Unaudited for the Three Months Ended March 31, 2019


                   (in millions)                                 As Reported                                               Predecessor                                        Purchase
                                                                                                                             Financial                                          Price
                                                                                                                            Information
                                                                                                                                (c)                                                                                                 Ref     Pro Forma
                                                                                                                                                                Accounting
                                                                                                                                                                 Adjustments

                                                                                                                                                                                                                                                  ---


     
                Revenue



     Sirius XM:


      Subscriber revenue                                                       $
              1,370                                                                           
              $                                                   
              $                     $
        1,370


      Advertising revenue                                                 46                                                                                                                                                                                          46


      Equipment revenue                                                   41                                                                                                                                                                                          41



     Other revenue                                                       36                                                                                                                                                           2                 
        (d)      38


      Total Sirius XM revenue                                          1,493                                                                                                                                                           2                            1,495



     Pandora:


      Subscriber revenue                                                  88                                                                      46                                                                                                                  134


      Advertising revenue                                                163                                                                      68                                                                                                                  231


      Total Pandora revenue                                              251                                                                     114                                                                                                                  365



      Total consolidated revenue                                       1,744                                                                     114                                                                                    2                            1,860



     
                Cost of services



     Sirius XM:


      Revenue share and royalties                                        347                                                                                                                                                                                         347


      Programming and content                                            102                                                                                                                                                                                         102


      Customer service and
       billing                                                            98                                                                                                                                                                                          98



     Transmission                                                        25                                                                                                                                                                                          25


      Cost of equipment                                                    6                                                                                                                                                                                           6



      Total Sirius XM cost of
       services                                                          578                                                                                                                                                                                         578



     Pandora:


      Revenue share and royalties                                        145                                                                      71                                                                                    1                 
        (e)     217


      Programming and content                                              4                                                                                                                                                                                           4


      Customer service and
       billing                                                            15                                                                       8                                                                                                                   23



     Transmission                                                         6                                                                       5                                                                                                                   11


      Total Pandora cost of
       services                                                          170                                                                      84                                                                                    1                              255



      Total consolidated cost of
       services                                                          748                                                                      84                                                                                    1                              833


      Subscriber acquisition
       costs                                                             108                                                                                                                                                                                         108


      Sales and marketing                                                183                                                                      36                                                                                                                  219


      Engineering, design and
       development                                                        54                                                                      14                                                                                                                   68


      General and administrative                                         135                                                                      16                                                                                                                  151


      Depreciation and
       amortization                                                      107                                                                       6                                                                                    9                 
        (f)     122


      Acquisition and other
       related costs                                                      76                                                                       1                                                                                 (77)                
        (g)



      Total operating expenses                                         1,411                                                                     157                                                                                 (67)                           1,501


      Income from operations                                             333                                                                    (43)                                                                                  69                              359



     Other (expense) income:



     Interest expense                                                  (90)                                                                    (2)                                                                                                                (92)


      Loss on extinguishment of
       debt                                                              (1)                                                                                                                                                                                        (1)


      Other (expense) income                                               1                                                                       1                                                                                                                    2


      Total other (expense)
       income                                                           (90)                                                                    (1)                                                                                                                (91)


      Income before income taxes                                         243                                                                    (44)                                                                                  69                              268


      Income tax expense                                                (81)                                                                                                                                                        (6)                
        (h)    (87)




     Net income                                                                 $
              162                                                                                          $
              (44)                                              $
        63              $
        181






     (c)        Represents Pandora's results for the period January 1, 2019 through January 31, 2019.



     (d)       This adjustment eliminates the impact of additional revenue associated with certain programming agreements recorded as part of the XM Merger.



     (e)        This adjustment includes the impact of additional expense associated with minimum guarantee royalty contracts recorded as part of the Pandora Acquisition.


      (f)        This adjustment includes the impact of the additional amortization associated with the acquired intangible assets recorded as part of the Pandora Acquisition that are subject to amortization, partially offset by
       normal depreciation associated with assets revalued in purchase accounting.



     (g)       This adjustment eliminates the impact of acquisition and other related costs.



     (h)       This adjustment to income taxes was calculated by applying Sirius XM's statutory tax rate at March 31, 2019 to the pro forma adjustments of $69 and Pandora's loss before income tax of $(44).


                            (in millions)                                For the Three Months Ended March 31,                                           2020 vs 2019 Change



              Sirius XM:                                        2020                                          2019                                        Amount                                               %

                                                                                                                                                                                                            ---

                            Revenue                       (Pro Forma)                                  (Pro Forma)


               Subscriber revenue                                       $
              1,457                                                                          $
              1,370                              $
       87      6
                                                                                                                                                                                                                             %


               Advertising revenue                                 44                                                        46                                                                               (2)     (4)

                                                                                                                                                                                                                      %


               Equipment revenue                                   41                                                        41                                                                                            %



              Other revenue                                       43                                                        38                                                                                 5       13
                                                                                                                                                                                                                      %


               Total Sirius XM revenue                          1,585                                                     1,495                                                                                90        6
                                                                                                                                                                                                                      %



              
                Cost of services


               Revenue share and                                  366                                                       347                                                                                19        5
                royalties                                                                                                                                                                                             %


               Programming and content                            105                                                        95                                                                                10       11
                (a)                                                                                                                                                                                                   %


               Customer service and                                92                                                        97                                                                               (5)     (5)
                billing (a)
                                                                                                                                                                                                                      %


               Transmission (a)                                    26                                                        24                                                                                 2        8
                                                                                                                                                                                                                      %


               Cost of equipment                                    4                                                         6                                                                               (2)    (33)

                                                                                                                                                                                                                      %



               Total Sirius XM cost of                            593                                                       569                                                                                24        4
                services                                                                                                                                                                                              %




              Gross Profit                                               $
              992                                                                            $
              926                              $
       66      7
                                                                                                                                                                                                                             %


    Gross Margin %                                     63
            %                                                       62                                                                                 1        2
                                                                                                                             %                                                                                %       %




               (a)        For the three months ended March 31, 2020, we have excluded share-based compensation expense of $7 related to programming and content, $1 related to customer service and billing
                and $1 related to transmission.  For the three months ended March 31, 2019, we have excluded share-based compensation expense of $7 related to programming and content, $1 related to customer
                service and billing and $1 related to transmission.


                            (in millions)                                 For the Three Months Ended March
                                                                                          31,                                                          2020 vs 2019 Change



              Pandora:                                          2020                                        2019                                        Amount                                        %

                                                                                                                                                                                                   ---

                            Revenue                       (Pro Forma)                                (Pro Forma)


               Subscriber revenue                                       $
              128                                                                          $
              134                         $
       (6)  (4)

                                                                                                                                                                                                                   %


               Advertising revenue                                241                                                     231                                                                         10         4

                                                                                                                                                                                                              %


               Total Pandora revenue                              369                                                     365                                                                          4         1

                                                                                                                                                                                                              %


                            Cost of services


               Revenue share and                                  222                                                     217                                                                          5         2
                royalties (b)
                                                                                                                                                                                                              %


               Programming and content                              5                                                       4                                                                          1        25
                (c)
                                                                                                                                                                                                              %


               Customer service and                                24                                                      23                                                                          1         4
                billing (c)
                                                                                                                                                                                                              %


               Transmission (c)                                    13                                                      10                                                                          3        30

                                                                                                                                                                                                              %



               Total Pandora cost of                              264                                                     254                                                                         10         4
                services
                                                                                                                                                                                                              %




              Gross Profit                                             $
              105                                                                          $
              111                         $
       (6)  (5)

                                                                                                                                                                                                                   %


    Gross Margin %                                               28                                                      30                                                                        (2)      (7)
                                                                    %                                                      %                                                                         %
                                                                                                                                                                                                              %





              (b)       For the three months ended March 31, 2020, revenue share and royalties excludes a reversal of a pre-acquisition reserve of $16 for royalties.


               (c)        For the three months ended March 31, 2020, we have excluded share-based compensation expense of $1 related to programming and content and $1 related to customer service
                and billing.  For the three months ended March 31, 2019, we have excluded share-based compensation expense of $1 related to transmission.

Key Financial and Operating Performance Metrics

Subscribers and subscription related revenues and expenses associated with our connected vehicle services and Sirius XM Canada are not included in Sirius XM's subscriber count or subscriber-based operating metrics.

Set forth below are our subscriber balances as of March 31, 2020 compared to March 31, 2019:


                                                     As of March 31,           2020 vs 2019 Change


                   (subscribers in thousands)   2020      2019            Amount                         %



                   Sirius XM


      Self-pay subscribers                    30,047               29,046                            1,001     3
                                                                                                            %


      Paid promotional                         4,719                5,125                            (406)  (8)
       subscribers
                                                                                                            %



      Ending subscribers                      34,766               34,171                              595     2
                                                                                                            %



     Traffic users                            9,706                8,849                              857    10
                                                                                                            %


      Sirius XM Canada                         2,687                2,658                               29     1
       subscribers                                                                                          %




                   Pandora


      Monthly active users -all               60,926               66,035                          (5,109)  (8)
       services
                                                                                                            %


      Self-pay subscribers                     6,215                6,160                               55     1
                                                                                                            %


      Paid promotional                            51                  736                            (685) (93)
       subscribers
                                                                                                            %



      Ending subscribers                       6,266                6,896                            (630)  (9)

                                                                                                            %

The following table contains our Non-GAAP pro forma financial and operating performance measures which are based on our adjusted results of operations for the three months ended March 31, 2020 and 2019:


                                                              For the Three Months Ended March 31,                                                        2020 vs 2019 Change


                   (subscribers in
                    thousands)              2020                                                2019 (1)                                       Amount                                   %

                                                                                                                                                                                     ---


     
                Sirius XM


      Self-pay                                69                                                                 131                                                                  (62)            (47)
       subscribers                                                                                                                                                                                     %


      Paid promotional
       subscribers                         (212)                                                                  1                                                                 (213)            nm



      Net additions                        (143)                                                                132                                                                 (275)           (208)

                                                                                                                                                                                                       %


      Weighted average
       number of                                                                                                                                                                                       %
       subscribers                        34,824                                                              34,015                                                                   809                2


      Average self-pay                       1.8                                                                 1.8
       monthly churn                           %                                                                  %                                                                        %                %



     ARPU (2)                                     $
              13.95                                                                                    $
              13.52                      $
         0.43        3
                                                                                                                                                                                                               %


      SAC, per                                     $
              20.11                                                                                    $
              24.05                    $
         (3.94)    (16)
       installation                                                                                                                                                                                            %





     
                Pandora


      Self-pay                                51                                                                 246                                                                 (195)            (79)
       subscribers                                                                                                                                                                                     %


      Paid promotional                         1                                                                (20)                                                                   21            (105)
       subscribers
                                                                                                                                                                                                       %



      Net additions (3)                       52                                                                 227                                                                 (175)            (77)
                                                                                                                                                                                                       %


      Weighted average
       number of                                                                                                                                                                                       %
       subscribers                         6,244                                                               6,709                                                                 (465)             (7)



     ARPU                                          $
              6.85                                                                                     $
              6.70                      $
         0.15        2
                                                                                                                                                                                                               %


      Ad supported
       listener hours (in                                                                                                                                                                              %
       billions)                            3.13                                                                3.42                                                                (0.29)             (8)


      Advertising revenue
       per thousand                                                                                                                                                                                            %
       listener hours
       (RPM)                                       $
              67.54                                                                                    $
              62.60                      $
         4.94        8


      Licensing costs per
       thousand listener                                                                                                                                                                                       %
       hours (LPM)                                 $
              37.08                                                                                    $
              36.64                      $
         0.44        1


      Licensing costs per
       paid subscriber                                                                                                                                                                                         %
       (LPU)                                        $
              4.11                                                                                     $
              3.97                      $
         0.14        4




                   Total Company


      Adjusted EBITDA                                $
              639                                                                                      $
              567                        $
         72       13
                                                                                                                                                                                                               %


      Free cash flow (4)                             $
              348                                                                                      $
              300                        $
         48       16
                                                                                                                                                                                                               %





     nm - not meaningful



     (1)       Includes Pandora's results for the three month period, inclusive of pre-acquisition results for the period January 1, 2019 through January 31, 2019.



     (2)       ARPU for Sirius XM excludes subscriber revenue from our connected vehicle services of $44 and $36 for the three months ended March 31, 2020 and 2019, respectively.



     (3)       Amounts may not sum as a result of rounding.



     (4)       Free cash flow has not been adjusted for Pandora's pre-acquisition results.

Glossary

Monthly active users - the number of distinct registered users on the Pandora services, including subscribers, which have consumed content within the trailing 30 days to the end of the final calendar month of the period. The number of monthly active users on the Pandora services may overstate the number of unique individuals who actively use our Pandora service, as one individual may use multiple accounts. To become a registered user on the Pandora services, a person must sign-up using an email address or phone number, or access our service using a device with a unique identifier, which we use to create an account for our service.

Average self-pay monthly churn - the Sirius XM monthly average of self-pay deactivations for the period divided by the average number of self-pay subscribers for the period.

Adjusted EBITDA - EBITDA is defined as net income before interest expense, income tax expense and depreciation and amortization. We adjust EBITDA to exclude the impact of other expense (income) as well as certain other charges discussed below. Adjusted EBITDA is a Non-GAAP financial measure that excludes or adjusts for (if applicable): (i) certain adjustments as a result of the purchase price accounting for the XM Merger and the Pandora Acquisition, (ii) predecessor net income adjusted for certain expenses, including depreciation and amortization, other income (loss), and share-based payment expense for January 2019, (iii) share-based payment expense and (iv) other significant operating expense (income) that do not relate to the on-going performance of our business. We believe adjusted EBITDA is a useful measure of the underlying trend of our operating performance, which provides useful information about our business apart from the costs associated with our capital structure and purchase price accounting. We believe investors find this Non-GAAP financial measure useful when analyzing our past operating performance with our current performance and comparing our operating performance to the performance of other communications, entertainment and media companies. We believe investors use adjusted EBITDA to estimate our current enterprise value and to make investment decisions. As a result of large capital investments in our satellite radio system, our results of operations reflect significant charges for depreciation expense. We believe the exclusion of share-based payment expense is useful as it is not directly related to the operational conditions of our business. We also believe the exclusion of the legal settlements and reserves, acquisition related costs, and loss on extinguishment of debt, to the extent they occur during the period, is useful as they are significant expenses not incurred as part of our normal operations for the period.

Adjusted EBITDA has certain limitations in that it does not take into account the impact to our statements of comprehensive income of certain expenses, including share-based payment expense and certain purchase price accounting for the XM Merger and the Pandora Acquisition. We endeavor to compensate for the limitations of the Non-GAAP measure presented by also providing the comparable GAAP measure with equal or greater prominence and descriptions of the reconciling items, including quantifying such items, to derive the Non-GAAP measure. Investors that wish to compare and evaluate our operating results after giving effect for these costs, should refer to net income as disclosed in our unaudited consolidated statements of comprehensive income. Since adjusted EBITDA is a Non-GAAP financial performance measure, our calculation of adjusted EBITDA may be susceptible to varying calculations; may not be comparable to other similarly titled measures of other companies; and should not be considered in isolation, as a substitute for, or superior to measures of financial performance prepared in accordance with GAAP. The reconciliation of net income to the adjusted EBITDA is calculated as follows:


                                                                 For the Three Months Ended
                                                                   March 31,


                   (in millions)               2020                           2019

                                                                              ---


     Net income:                                     $
              293                                         $
     162


      Add back items excluded from Adjusted
       EBITDA:


      Legal settlements and
       reserves                                (16)                                        25


      Acquisition and other
       related costs (1)                          -                                        76


      Share-based payment
       expense (3)                               55                                         49


      Depreciation and
       amortization                             132                                        107



     Interest expense                           99                                         90


      Loss on extinguishment of
       debt                                       -                                         1


      Other expense (income)                    (4)                                       (1)


      Income tax expense                         80                                         81


      Purchase price accounting adjustments:



     Revenues                                    2                                          2


      Operating expenses                        (2)                                       (1)


      Pro forma adjustments (2)                   -                                      (24)




     Adjusted EBITDA                                 $
              639                                         $
     567





      (1)           Acquisition and other related costs include $21 of share-based compensation expense.


      (2)           Pro forma adjustment for three months ended March 31, 2019 includes Pandora's Net income for
       the three months ended March 31, 2019 of $(44) plus Depreciation and amortization of $6, Share-based
       payment expense of $11, Acquisition and other related costs of $1, and Interest expense of $2, offset by
       Other expense (income) of $1, plus purchase price accounting impacts of $1.



     (3)           Allocation of share-based payment expense:


                                            For the Three Months Ended
                                             March 31,


                   (in millions)   2020              2019



      Programming and content            $
      8                          $
      7


      Customer service and billing    2                           1



     Transmission                    1                           1


      Sales and marketing            17                          15


      Engineering, design and
       development                   11                           9


      General and administrative     16                          16


      Total share-based payment
       expense                          $
      55                         $
      49

Free cash flow - is derived from cash flow provided by operating activities, net of additions to property and equipment and purchases of other investments. Free cash flow is a metric that our management and board of directors use to evaluate the cash generated by our operations, net of capital expenditures and other investment activity. In a capital intensive business, with significant investments in satellites, we look at our operating cash flow, net of these investing cash outflows, to determine cash available for future subscriber acquisition and capital expenditures, to repurchase or retire debt, to acquire other companies and to evaluate our ability to return capital to stockholders. We exclude from free cash flow certain items that do not relate to the on-going performance of our business, such as cash flows related to acquisitions, strategic and short-term investments, and net loan activity with related parties and other equity investees. We believe free cash flow is an indicator of the long-term financial stability of our business. Free cash flow, which is reconciled to "Net cash provided by operating activities," is a Non-GAAP financial measure. This measure can be calculated by deducting amounts under the captions "Additions to property and equipment" and deducting or adding Restricted and other investment activity from "Net cash provided by operating activities" from the unaudited consolidated statements of cash flows. Free cash flow should be used in conjunction with other GAAP financial performance measures and may not be comparable to free cash flow measures presented by other companies. Free cash flow should be viewed as a supplemental measure rather than an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. Free cash flow is limited and does not represent remaining cash flows available for discretionary expenditures due to the fact that the measure does not deduct the payments required for debt maturities. We believe free cash flow provides useful supplemental information to investors regarding our current cash flow, along with other GAAP measures (such as cash flows from operating and investing activities), to determine our financial condition, and to compare our operating performance to other communications, entertainment and media companies. Free cash flow is calculated as follows:


                                         For the Three Months Ended March
                                                31,


                  (in
                   millions)   2020                     2019



                  Cash Flow
                   information


     Net cash
      provided by
      operating
      activities                      $
        416                              $
        396


     Net cash
      (used in)
      provided by
      investing
      activities                    $
        (145)                             $
        284


     Net cash
      used in
      financing
      activities                    $
        (339)                           $
        (672)


                  Free Cash
                   Flow


     Net cash
      provided by
      operating
      activities                      $
        416                              $
        396


     Additions to
      property
      and
      equipment                (62)                                (90)


     Purchases of
      other
      investments               (6)                                 (6)



     Free cash
      flow                            $
        348                              $
        300

ARPU - Sirius XM ARPU is derived from total earned subscriber revenue (excluding revenue associated with our connected vehicle services) and advertising revenue, divided by the number of months in the period, divided by the daily weighted average number of subscribers for the period. Pandora ARPU is defined as average monthly subscriber revenue per paid subscriber on our Pandora subscription services.

Subscriber acquisition cost, per installation - or SAC, per installation, is derived from subscriber acquisition costs and margins from the sale of radios and accessories (excluding connected vehicle services), divided by the number of satellite radio installations in new vehicles and shipments of aftermarket radios for the period. SAC, per installation, is calculated as follows:


                                            For the Three Months Ended March 31,


                  (costs in
                   millions and
                   installs in
                   thousands)    2020                      2019



     Subscriber
      acquisition
      costs, excluding
      connected
      vehicle services                   $
         99                                 $
        108


     Less: margin from
      sales of radios
      and accessories,
      excluding
      connected
      vehicle services           (37)                                 (34)


                                         $
         62                                  $
        74



     Installations              3,083                                 3,077



     SAC, per
      installation                    $
         20.11                               $
        24.05

Ad supported listener hours - is based on the total bytes served over our Pandora advertising supported platforms for each track that is requested and served from our Pandora servers, as measured by our internal analytics systems, whether or not a listener listens to the entire track. For non-music content such as podcasts, episodes are divided into approximately track-length parts, which are treated as tracks. To the extent that third-party measurements of advertising hours are not calculated using a similar server-based approach, the third-party measurements may differ from our measurements.

RPM - is calculated by dividing advertising revenue, excluding AdsWizz and other off-platform revenue, by the number of thousands of listener hours on our Pandora advertising-based service.

LPM - is calculated by dividing advertising licensing costs by the number of thousands of listener hours on our Pandora advertising-based service.

LPU - is calculated by dividing subscriber licensing costs by the number of paid subscribers on our Pandora subscription services.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers and directly to consumers through aftermarket devices. For more about SiriusXM, please go to: www.siriusxm.com.

FORWARD-LOOKING STATEMENTS

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the current coronavirus (COVID-19) pandemic is adversely impacting our business; our substantial competition that is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; our Pandora ad-supported business has suffered a loss of monthly active users, which may adversely affect our Pandora business; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; we engage in extensive marketing efforts and the continued effectiveness of those efforts are an important part of our business; consumer protection laws and our failure to comply with them could damage our business; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; our business depends in part upon the auto industry; our Pandora business depends in part upon consumer electronics manufacturers; the market for music rights is changing and is subject to significant uncertainties; our ability to offer interactive features in our Pandora services depends upon maintaining licenses with copyright owners; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; failure of our satellites would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; failure to comply with FCC requirements could damage our business; economic conditions, including advertising budgets and discretionary spending, may adversely affect our business and operating results; if we are unable to attract and retain qualified personnel, our business could be harmed; we may not realize the benefits of acquisitions or other strategic investments and initiatives, including the acquisition of Pandora; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; we may from time to time modify our business plan, and these changes could adversely affect us and our financial condition; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; existing or future laws and regulations could harm our business; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; our business and prospects depend on the strength of our brands; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2019 and Quarterly Report on Form 10-Q for the quarter ended March 31, 2020, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Source: SiriusXM

Contact for SiriusXM:

Hooper Stevens
212-901-6718
Hooper.stevens@siriusxm.com

Patrick Reilly
212-901-6646
patrick.reilly@siriusxm.com

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SOURCE Sirius XM Holdings Inc.