Apr 30, 2020   SOURCE: PR NewsWire

Connected Consumer Survey 2019: Behaviour, Preferences & Plans of Smartphone Users in Kenya, Nigeria and South Africa

DUBLIN, April 30, 2020 /PRNewswire/ -- The "The Connected Consumer Survey 2019: Mobile Services and Devices in Sub-Saharan Africa" report has been added to ResearchAndMarkets.com's offering.

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Operators Could Do More to Facilitate the Acquisition of 4G-Enabled Devices and Drive the Migration to 4G Services

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Sub-Saharan Africa (SSA). In particular, it focuses on respondents' usage of mobile services and devices. The survey was conducted in association with On Device Research.

This report provides:

    --  insight into operators' performance as smartphone sales channels, and
        how their performance relates to consumers' choice of tariffs
    --  an analysis of mobile data usage patterns among respondents and how they
        are affected by data pricing
    --  an assessment of the impact of 4G on mobile users' spend and engagement
        with their smartphones
    --  insight into subscribers' awareness of 5G and their willingness to pay
        for 5G use cases.

Survey Data Coverage

The survey was conducted in association with On Device Research between August and September 2019. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 in the region.

Key Questions Answered

    --  How well do operators perform as smartphone sales channels, and how does
        their performance relate to consumers' choice of tariffs?
    --  What are the mobile data usage patterns among respondents, and how does
        data pricing affect these patterns?
    --  What impact does 4G have on mobile users' spend and engagement with
        their smartphones?
    --  What is the level of awareness of 5G technology, and to what extent are
        customers willing to pay for the new 5G use cases?

Countries Covered 

    --  Kenya
    --  Nigeria
    --  South Africa

For more information about this report visit https://www.researchandmarkets.com/r/37ufoq

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SOURCE Research and Markets