SINA Reports First Quarter 2020 Unaudited Financial Results

BEIJING, May 19, 2020 /PRNewswire/ -- SINA Corporation (the "Company" or "SINA") (NASDAQ: SINA), a leading online media company serving China and the global Chinese communities, today announced its unaudited financial results for the first quarter ended March 31, 2020.

First Quarter 2020 Highlights

    --  Net revenues decreased 8% year-over-year to $435.1 million. Non-GAAP net
        revenues decreased 8% year-over-year to $432.4 million, representing a
        decrease of 4% on a constant currency basis ([1]).
    --  Advertising revenues decreased 20% year-over-year to $310.0 million.
    --  Non-advertising revenues increased 44% year-over-year to $125.1 million.
        Non-GAAP non-advertising revenues increased 45% year-over-year to $122.4
        million.
    --  Net income attributable to SINA was $82.4 million, or $1.21 for diluted
        net income per share attributable to SINA's ordinary shareholders.
        Non-GAAP net income attributable to SINA was $17.0 million, or $0.25 for
        non-GAAP diluted net income per share attributable to SINA's ordinary
        shareholders.

                        [1] On a constant currency (non-GAAP) basis,
                         we assume that the exchange rate in the first
                         quarter of 2020 had been the same as it was in
                         the first quarter of 2019, or RMB6.73=US$1.00.

First Quarter 2020 Financial Results

For the first quarter of 2020, SINA reported net revenues of $435.1 million, a decrease of 8% compared to $475.1 million for the same period last year. Non-GAAP net revenues for the first quarter of 2020 were $432.4 million, a decrease of 8% compared to $472.5 million for the same period last year.

Advertising revenues for the first quarter of 2020 were $310.0 million, a decrease of 20% compared to $388.0 million for the same period last year, primarily due to the adverse impact of the coronavirus pandemic on the overall advertising demand, as well as negative currency translation impact.

Non-advertising revenues for the first quarter of 2020 were $125.1 million, an increase of 44% compared to $87.1 million for the same period last year. Non-GAAP non-advertising revenues for the first quarter of 2020 were $122.4 million, an increase of 45% compared to $84.5 million for the same period last year. The year-over-year growth in non-advertising revenues was mainly attributable to increased revenues generated from SINA Fintech businesses, due to growth in loan facilitation volume as well as gross reporting of certain Fintech revenues as required by ASU 2016-13, "Financial Instruments--Credit Losses (Topic 326), Measurement of Credit Losses on Financial Instruments".

Gross margin for the first quarter of 2020 was 66%, compared to 76% for the same period last year. Advertising gross margin for the first quarter of 2020 was 75%, compared to 78% for the same period last year. Non-advertising gross margin for the first quarter of 2020 was 44%, compared to 64% for the same period last year, primarily attributable to the adoption of the current expected credit losses methodology in estimating allowances for credit losses for Fintech businesses and reporting revenue and cost on a gross basis for certain Fintech businesses in accordance with ASU 2016-13.

Operating expenses for the first quarter of 2020 totaled $257.9 million, compared to $272.7 million for the same period last year. Non-GAAP operating expenses for the first quarter of 2020 totaled $231.7 million, compared to $245.3 million for the same period last year.

Income from operations for the first quarter of 2020 was $30.8 million, compared to $86.9 million for the same period last year. Operating margin was 7%, compared to 18% for the same period last year, as reduced expenses resulting from coronavirus pandemic disruption could not fully offset the revenue impact of the pandemic. Non-GAAP income from operations for the first quarter of 2020 was $57.1 million, compared to $114.2 million for the same period last year. Non-GAAP operating margin was 13%, compared to 24% for the same period last year.

Non-operating income for the first quarter of 2020 was $126.7 million, compared to $77.7 million for the same period last year. Non-operating income for the first quarter of 2020 included (i) a $153.5 million gain on deemed disposal and a $47.1 million net loss on sale of investments, fair value changes and impairment on investments, which are excluded under non-GAAP measure; (ii) a $15.0 million net earnings from equity method investments, which is reported one quarter in arrears; and (iii) a $5.2 million net interest and other income. Non-operating income for the first quarter of 2019 included (i) an $80.8 million net gain on sale of investments, fair value changes and impairment on investments, which is excluded under non-GAAP measure; (ii) a $13.1 million net interest and other income; and (iii) a $16.3 million net loss from equity method investments, which is reported one quarter in arrears.

Income tax expenses for the first quarter of 2020 were $25.8 million, compared to $65.2 million for the same period last year, largely attributable to a decrease in deferred tax charges recognized from the fair value changes of investments as well as reduced profitability in the first quarter of 2020 compared with the same period last year.

Net income attributable to SINA's ordinary shareholders for the first quarter of 2020 was $82.4 million, compared to $33.1 million for the same period last year. Diluted net income per share attributable to SINA's ordinary shareholders for the first quarter of 2020 was $1.21, compared to $0.46 for the same period last year. Non-GAAP net income attributable to SINA's ordinary shareholders for the first quarter of 2020 was $17.0 million, compared to $28.9 million for the same period last year. Non-GAAP diluted net income per share attributable to SINA's ordinary shareholders for the first quarter of 2020 was $0.25, compared to $0.40 for the same period last year.

As of March 31, 2020, SINA's cash, cash equivalents and short-term investments totaled $2.7 billion, compared to $2.9 billion as of December 31, 2019. For the first quarter of 2020, net cash provided by operating activities was $77.3 million, capital expenditures totaled $11.1 million, and depreciation and amortization expenses amounted to $11.5 million.

Other Development

As of March 31, 2020, the Company has repurchased approximately 3.2 million shares at an average cost of $30.59 under the 2020 New Program. There were 65,384,161 ordinary shares outstanding as of March 31, 2020.

Non-GAAP Measures

This release contains the following non-GAAP financial measures: non-GAAP net revenues, non-GAAP advertising revenues, non-GAAP non-advertising revenues, non-GAAP advertising and non-advertising gross margin, non-GAAP operating expenses, non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income (loss) attributable to SINA's ordinary shareholders and non-GAAP diluted net income (loss) per share. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP. The Company's non-GAAP financial measures may be defined differently than similar terms used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures.

The Company's non-GAAP financial measures exclude recognition of deferred revenues related to the license granted to Leju, stock-based compensation, amortization of intangible assets, litigation reserve for arbitration, adjustment for non-GAAP to GAAP reconciling items on the share of equity method investments (net of share of amortization of intangibles not on their books), gain (loss) on sale of investment, gain (loss) on deemed disposal, fair value changes and impairment on investment, adjustment for non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests, amortization of convertible debt and senior notes issuance cost, and income tax effects of above non-GAAP to GAAP reconciling items. The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing business operations in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gain (loss) and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Management compensates for these limitations by also considering the Company's financial results prepared in accordance with U.S. GAAP. Reconciliations of the Company's non-GAAP measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

Conference Call

SINA will host a conference call from 8:10 a.m. - 8:40 a.m. Eastern Time on May 19, 2020 (or 8:10 p.m. - 8:40 p.m. Beijing Time on May 19, 2020) to present an overview of the Company's financial performance and business operations.

Please register in advance of the conference call using the link provided below. Upon registering, you will be provided with a calendar invite with participant dial-in numbers, passcode, and a unique access pin by email.

PRE-REGISTER LINK: https://s1.c-conf.com/diamondpass/10006810-invite.html

To join the conference, simply dial the number in the calendar invite you receive after preregistering, enter the passcode followed by your pin, and you will join the conference instantly. A replay of the conference call may be accessed by phone at the following number until May 27, 2020:



              United States:                
              1855 883 1031



              Hong Kong:                      
              800 930 639



              International:              
              +61 7 3107 6325



              Replay PIN:                                   10006810

Additionally, a live and archived webcast of this conference call will be available at http://ir.sina.com.

About SINA

SINA is a leading online media company serving China and the global Chinese communities. Its digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile apps) and Weibo (social media) enables internet users to access professional media and user generated content in multi-media formats from personal computers and mobile devices and share their interests with friends and acquaintances.

SINA.com offers distinct and targeted professional content on each of its region-specific websites and a full range of complementary offerings. SINA mobile provides news information, professional and entertainment content customized for mobile users through mobile applications and mobile portal site SINA.cn.

Weibo is a leading social media platform for people to create, distribute and discover content. Based on an open platform architecture, Weibo provides unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.

Through these properties and other product lines, SINA offer an array of online media and social media services to its users to create a rich canvas for businesses and advertisers to effectively connect and engage with their targeted audiences.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, SINA's expected financial performance and SINA's strategic and operational plans (as described, without limitation, in quotations from management in this press release). SINA may also make forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. SINA assumes no obligation to update the forward-looking statements in this press release and elsewhere. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to failure to meet internal or external expectations of future performance given the rapidly evolving markets; condition of the global financial and credit market; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on online advertising sales and value-added services for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products, including portal, Weibo and Fintech products; failure to enter and develop the small and medium enterprise market by the Company or through cooperation with other parties, such as Alibaba; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including adverse impacts on our financial results from equity pick-up, fair value changes and impairment; and failure to compete successfully against new entrants and established industry competitors. Further information regarding these and other risks is included in SINA's 2019 annual reports on Form 20-F and other filings with the Securities and Exchange Commission.

Contact:

Investor Relations
SINA Corporation
Phone: +86 10 5898 3336
Email: ir@staff.sina.com.cn


                                                                                                                                                               
              
                SINA CORPORATION


                                                                                                                                          
              
                UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


                                                                                                                                              
              
                (U.S. Dollars in thousands, except per share data)




                                                                                                                                                                                    
              
                Three months ended



                                                                                                                                                                                     
              
                March 31,             
     
     December 31,



                                                                                                                                                                                                                            2020                        2019         2019




              
                Net revenues:



              
                    Advertising                                                                                                                                                                             $309,995                    $388,025     $460,864



              
                    Non-advertising                                                                                                                                                                          125,056                      87,114      132,450



                                                                                                                                                                                                                         435,051                     475,139      593,314




              
                Cost of revenues(1):



              
                    Advertising                                                                                                                                                                               76,855                      84,379       88,121



              
                    Non-advertising                                                                                                                                                                           69,534                      31,144       48,121



                                                                                                                                                                                                                         146,389                     115,523      136,242




              
                Gross profit                                                                                                                                                                                 288,662                     359,616      457,072






              
                Operating expenses:



              
                    Sales and marketing(1)                                                                                                                                                                   127,156                     145,478      165,367



              
                    Product development(1)                                                                                                                                                                    91,977                      94,049       95,638



              
                    General and administrative(1)                                                                                                                                                             38,726                      33,160      177,411



                                                                                                                                                                                                                         257,859                     272,687      438,416




              
                Income from operations                                                                                                                                                                        30,803                      86,929       18,656






              
                Non-operating income (loss):



              
                   Earning (loss) from equity method investments, net                                                                                                                                         15,048                    (16,253)      10,353



              
                   Gain (loss) on sale of investments, fair value changes and impairment                                                                                                                     106,444                      80,806    (234,106)
         on investments, net



              
                   Interest and other income, net                                                                                                                                                              5,189                      13,102       15,312



                                                                                                                                                                                                                         126,681                      77,655    (208,441)





              
                Income (loss) before income taxes                                                                                                                                                            157,484                     164,584    (189,785)



              
                Income tax expenses                                                                                                                                                                         (25,787)                   (65,235)     (6,580)






              
                Net income (loss)                                                                                                                                                                            131,697                      99,349    (196,365)



              
                   Less: Net income (loss) attributable to non-controlling interests                                                                                                                          49,257                      66,266     (20,919)






              
                Net income (loss) attributable to SINA's ordinary shareholders                                                                                                                               $82,440                     $33,083   $(175,446)

                                                                                                                                                                                                                                                                    ===






              
                Basic net income (loss) per share                                                                                                                                                              $1.21                       $0.48      $(2.53)

                                                                                                                                                                                                                                                                    ===


              
                Diluted net income (loss) per share(2)                                                                                                                                                         $1.21                       $0.46      $(2.53)

                                                                                                                                                                                                                                                                    ===




              
                Shares used in computing basic net income (loss) per share                                                                                                                                    68,116                      69,461       69,449





              
                Shares used in computing diluted net income (loss) per share                                                                                                                                  68,207                      69,759       69,449









              
                (1) Stock-based compensation in each category:


                            
              Cost of revenues                                                                                                                                                                     $2,745                      $2,536       $3,255


                            
              Sales and marketing                                                                                                                                                                   5,292                       5,620        6,422


                            
              Product development                                                                                                                                                                   8,073                       9,654       10,267


                            
              General and administrative                                                                                                                                                           11,749                      10,978       12,002





              
                (2) Net income (loss) attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method
    investments.


                                                  
              
                SINA CORPORATION


                                  
              
                UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS


                                            
              
                (U.S. Dollars in thousands)




                                                                                                   March 31, December 31,


                                                                                                        2020          2019



                   
              
                Assets


                             Current assets:


                             Cash and cash equivalents                                            $1,466,211    $1,951,886


                             Short-term investments                                                1,216,067       951,953


                             Restricted cash                                                         245,232       184,143


                             Accounts receivable, net                                                576,355       601,876


                             Financing receivables, net                                              165,172       226,098


                             Prepaid expenses and other current
                              assets                                                                 753,457       695,888



                                   Subtotal                                                        4,422,494     4,611,844





                             Property and
                              equipment, net                                                         247,329       253,179


                             Operating lease
                              right-of-use
                              assets, net                                                             21,609        24,872


                             Goodwill and
                              intangible
                              assets, net                                                            302,076       307,300


                             Long-term
                              investments                                                          2,338,937     2,200,548


                             Other assets                                                             78,935        71,085



                             Total assets                                                         $7,411,380    $7,468,828





                                Liabilities and Shareholders'
                                            Equity


                             Current
                              liabilities:


                             Accounts payable                                                       $156,883      $170,647


                             Amount due to customers                                                 118,281       121,558


                             Accrued expenses and other current
                              liabilities                                                            845,305       886,713


                             Short-term bank loan                                                     66,538        81,649


                             Deferred revenues                                                       221,292       143,073


                             Short-term operating lease
                              liabilities                                                             12,103        12,151


                             Short-term funding debts                                                135,575       173,821


                             Income taxes payable                                                    129,880       129,591


                                  Subtotal                                                         1,685,857     1,719,203





                             Convertible debt                                                        889,301       888,266


                             Senior notes                                                            794,319       793,985


                             Long-term
                              funding debts                                                           38,829        22,260


                             Long-term
                              deferred
                              revenues                                                                30,609        33,217


                             Long-term
                              operating lease
                              liabilities                                                             10,436        13,081


                             Other long-term
                              liabilities                                                            108,195       100,903



                                  Total liabilities                                                3,557,546     3,570,915




                             Shareholders'
                              equity


                             SINA shareholders' equity(1)                                          2,548,871     2,638,481


                             Non-controlling interests                                             1,304,963     1,259,432



                                  Total shareholders' equity                                       3,853,834     3,897,913




                             Total liabilities
                              and
                              shareholders'
                              equity                                                              $7,411,380    $7,468,828





                             (1) Effective January 1, 2020, the Company
                              adopted Accounting Standards Update ("ASU")
                              2016-13, "Measurement of Credit
      Loss on Financial Instruments". ASU 2016-13
      replaces the current incurred loss impairment
      methodology with the expected
      credit loss impairment model ("CECL"), which
      requires consideration of a broader range of
      reasonable and supportable
      information to estimate expected credit losses
      over the life of the instrument instead of
      only when losses are incurred. This
      standard applies to financial assets measured
      at amortized cost basis and off-balance-
      sheet credit exposures not accounted for
      as insurance. The cumulative impact arising
      from the adoption was a debit to retained
      earnings as of January 1, 2020 of $62.1
     million.


                                                                                  
           
             SINA CORPORATION


                                                                          
              
          UNAUDITED ADDITIONAL INFORMATION


                                                                             
              
          (U.S. Dollars in thousands)




                                                                                                             Three months ended



                                                                                                            March 31,           December 31,



                                                                                                                 2020                    2019        2019






     
                Net revenues



     
                Weibo:


                                       Advertising and marketing                                               $275,422                $341,141    $405,921


                                       Weibo VAS                                                                 47,967                  58,036      62,227



               
              
                Subtotal                                                                 323,389                 399,177     468,148





     
                Non-Weibo:


                                       Media Advertising                                                         36,679                  46,896      56,466


                                       Fintech *                                                                 81,647                  34,916      77,759



               
              
                Subtotal                                                                 118,326                  81,812     134,225





     Elimination                                                                                             (6,664)                (5,850)    (9,059)



                                                                                                             $435,051                $475,139    $593,314






     
                Cost of revenues



     
                Weibo                                                                                      $74,110                 $82,817     $90,566





     
                Non-Weibo


                                       Media Advertising                                                         17,642                  21,660      20,404


                                       Fintech *                                                                 59,195                  16,884      32,808



               
              
                Subtotal                                                                  76,837                  38,544      53,212





     Elimination                                                                                             (4,558)                (5,838)    (7,536)



                                                                                                             $146,389                $115,523    $136,242






     
                
                  Gross margin


                                  Weibo                                                                           77%                    79%        81%


                                  Non-Weibo                                                                       35%                    53%        60%


                                  Total gross margin                                                              66%                    76%        77%








                                       * Fintech includes Fintech services and SINA Media
                                        other businesses. For the first quarter of 2020,
                                        SINA
                Media other revenue was $3.9 million, compared to
                $6.4 million for the same period last year.


                                                                                                                                                                                                                                                                                                                                       
              
                SINA CORPORATION


                                                                                                                                                                                                                                                                                                                       
            
                UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS


                                                                                                                                                                                                                                                                                                                        
            
                (U.S. Dollars in thousands, except per share data)






                                                                                                                                                                                                                                                                     
              
                Three months ended

                                                                                                                                                                                                                                                                                        ---

                                                                                                                                                                                                    
              
                March 31, 2020                                                                      
       
            March 31, 2019                                           
              
       December 31, 2019



                                                                                                                                                                                                                                                                                                                          
              
                Non-GAAP                                                                                                 
      
             Non-GAAP                                                                           
      
             Non-GAAP


                                                                                                                                                                                                 
              
                Actual                               
              
                Adjustments                          
              
                Results                                
            
         Actual            
     
     Adjustments                  
      
             Results            
     
     Actual              
     
     Adjustments                         
      
             Results






     
        Advertising revenues                                                                                                                                                                                               $309,995                                                                                                                   $309,995                                               $388,025                                                         $388,025                $460,864                                                                $460,864



     
        Non-advertising revenues                                                                                                                                                                                            125,056                                                          (2,609)            (a)                                    122,447                                                 87,114                   (2,609)     (a)                         84,505                 132,450                     (2,609)         (a)                         129,841




     
        Net revenues                                                                                                                                                                                                       $435,051                                                         $(2,609)                                                  $432,442                                               $475,139                  $(2,609)                               $472,530                $593,314                    $(2,609)                                    $590,705

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ===



                                                                                                                                                                                                                                                                                               (2,609)            (a)                                                                                                                   (2,609)     (a)                                                                          (2,609)         (a)


                                                                                                                                                                                                                                                                                                 2,745             (b)                                                                                                                     2,536      (b)                                                                            3,255          (b)




     
        Gross profit                                                                                                                                                                                                       $288,662                                                             $136                                                   $288,798                                               $359,616                     $(73)                               $359,543                $457,072                        $646                                     $457,718

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ===



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                (28,691)         (b)


                                                                                                                                                                                                                                                                                              (25,114)            (b)                                                                                                                  (26,252)     (b)                                                                          (1,075)         (c)


                                                                                                                                                                                                                                                                                               (1,080)            (c)                                                                                                                   (1,124)     (c)                                                                        (125,809)         (d)



     
        Operating expenses                                                                                                                                                                                                 $257,859                                                        $(26,194)                                                  $231,665                                               $272,687                 $(27,376)                               $245,311                $438,416                  $(155,575)                                    $282,841

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ===



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 (2,609)         (a)


                                                                                                                                                                                                                                                                                               (2,609)            (a)                                                                                                                   (2,609)     (a)                                                                           31,946          (b)


                                                                                                                                                                                                                                                                                                27,859             (b)                                                                                                                    28,788      (b)                                                                            1,075          (c)


                                                                                                                                                                                                                                                                                                 1,080             (c)                                                                                                                     1,124      (c)                                                                          125,809          (d)



     
        Income from operations                                                                                                                                                                                              $30,803                                                          $26,330                                                    $57,133                                                $86,929                   $27,303                                $114,232                 $18,656                    $156,221                                     $174,877

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ===



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 (2,609)        (a)


                                                                                                                                                                                                                                                                                               (2,609)            (a)                                                                                                                   (2,609)     (a)                                                                           31,946          (b)


                                                                                                                                                                                                                                                                                                27,859             (b)                                                                                                                    28,788      (b)                                                                            1,075          (c)


                                                                                                                                                                                                                                                                                                 1,080             (c)                                                                                                                     1,124      (c)                                                                          125,809          (d)


                                                                                                                                                                                                                                                                                               (5,873)            (e)                                                                                                                    15,307      (e)                                                                            1,669          (e)


                                                                                                                                                                                                                                                                                             (106,444)            (f)                                                                                                                  (80,806)     (f)                                                                          234,106         (f)


                                                                                                                                                                                                                                                                                                10,259            (g)                                                                                                                    (7,436)     (g)                                                                        (129,158)         (g)


                                                                                                                                                                                                                                                                                                 1,369             (h)                                                                                                                     1,035     (h)                                                                             1,371          (h)


                                                                                                                                                                                                                                                                                                 8,955             (i)                                                                                                                    40,367      (i)                                                                          (6,032)         (i)



     
        Net income (loss) attributable to SINA's ordinary shareholders                                                                                                                                                      $82,440                                                        $(65,404)                                                   $17,036                                                $33,083                  $(4,230)                                $28,853              $(175,446)                   $258,177                                      $82,731

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ===






     
        Diluted net income (loss) per share *                                                                                                                                                                                 $1.21                                                                                                                      $0.25                                                  $0.46                                                            $0.40                 $(2.53)                                                                  $1.17

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ===




     
        Shares used in computing diluted net income (loss) per share                                                                                                                                                         68,207                                                                                                                     68,207                                                 69,759                                                           69,759                  69,449                          94          (j)                          69,543







     
        Gross margin - advertising                                                                                                                                                                                              75%                                                              1%                                                       76%                                                   78%                       1%                                    79%                    81%                         1%                                         82%




     
        Gross margin - non-advertising                                                                                                                                                                                          44%                                                             -1%                                                       43%                                                   64%                      -1%                                    63%                    64%                        -1%                                         63%




     
        Operating margin                                                                                                                                                                                                         7%                                                              6%                                                       13%                                                   18%                       6%                                    24%                     3%                        27%                                         30%








     
        (a)  To exclude the recognition of deferred revenue related to the license granted to Leju.



     
        (b)  To exclude stock-based compensation.



     
        (c)  To adjust amortization of intangible assets.



     
        (d)  To exclude the litigation reserve for arbitration of NAI.



     
        (e)  To exclude non-GAAP to GAAP reconciling items on the share of equity method investments, net of share of amortization of intangibles not on their books.



     
        (f)  To exclude (gain) loss on sale of investments, (gain) loss on deemed disposal, fair value changes and impairment on investments, net.



     
        (g)  To exclude non-GAAP to GAAP reconciling items for the income attributable to non-controlling interests.



     
        (h)  To exclude the amortization of convertible debt and senior notes issuance cost.



     
        (i)  To exclude the provision for income tax related to item (c) and (f). Other non-GAAP to GAAP reconciling items have no income tax effect.**



     
        (j)  To adjust the number of shares for dilution resulted from convertible debt and unvested equity granted.




      *  
         Net income (loss) attributable to SINA's ordinary shareholders is adjusted for diluted shares issued by our subsidiary and equity method investments.


      **       The Company considered the tax implication arising from the reconciliation items, and those items recorded in entities in tax free jurisdictions were without relevant tax implications. For impairment on investments, valuation allowances were made for those differences the Company
                does not expect they can be realized in the foreseeable future.





     
        
                  UNAUDITED RECONCILIATION OF SINA'S SHARE OF EQUITY INVESTMENTS' NON-GAAP TO GAAP RESULTS***




                                                                                                                                                                                                                                                                     
              
                Three months ended

                                                                                                                                                                                                                                                                                        ---

                                                                                                                                                                                                    
              
                March 31, 2020                                                                      
       
            March 31, 2019                                           
              
       December 31, 2019



                                                                                                                                                                                                 
              
                Actual                               
              
                Adjustments                         
              
                Non-GAAP                                
            
         Actual            
     
     Adjustments                 
      
             Non-GAAP            
     
     Actual              
     
     Adjustments                        
      
             Non-GAAP
                                                                                                                                                                                                                                                                                                                                       Results                                                                                                                  Results                                                                                         Results





         
         
                To exclude stock-based compensation                                                                                                                                                                                                                                     $484                                                                                                                                      $287                                                                                      $410


         
         
                To exclude amortization of intangible assets resulting


         
         
                  from business acquisitions                                                                                                                                                                                                                                           1,045                                                                                                                                     1,062                                                                                     1,046


         
         
                To exclude loss on disposal and impairment on investments, net                                                                                                                                                                                                         1,009                                                                                                                                     6,713                                                                                     1,094


         
         
                To exclude (gain) loss resulting from the fair value changes in


         
         
                  investments, net                                                                                                                                                                                                                                                   (7,735)                                                                                                                                    7,915                                                                                     (205)


         
         
                To exclude tax impacts related to amortization of intangible assets                                                                                                                                                                                                    (244)                                                                                                                                    (248)                                                                                    (245)


         
         
                Earning (loss) from equity method investments, net                                                                                                                                                   $14,616                                                         $(5,441)                                                    $9,175                                              $(16,675)                  $15,729                                  $(946)                 $9,922                      $2,100                                      $12,022


         
         
                Share of amortization of equity investments' intangibles


         
         
                  not on their books                                                                                                                                                                                     371                                                            (371)                                                                                                             358                     (358)                                                           369                       (369)


         
         
                Share of tax impacts related to amortization of


         
         
                  equity investments' intangibles not on their books                                                                                                                                                      61                                                             (61)                                                                                                              64                      (64)                                                            62                        (62)


                                                                                                                                                                                                                               $15,048                                                         $(5,873)                                                    $9,175                                              $(16,253)                  $15,307                                  $(946)                $10,353                      $1,669                                      $12,022







         
         
                *** Earning (loss) from equity method investments is recorded one quarter in arrears.

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SOURCE SINA Corporation