Global Eye Tracking Market (2020 to 2025) - Penetration of Eye-Tracking Technology in AR/VR Devices Presents Opportunities

DUBLIN, Aug. 20, 2020 /PRNewswire/ -- The "Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

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The global eye tracking market is expected to grow at a CAGR of 24.5% from 2020 to 2025, to reach USD 1,098 million by 2025 from USD 368 million in 2020.

The rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices are key driving factors for the eye tracking market growth. However, the lack of technical standardization and the high cost of equipment are a few of the factors hindering the growth of the eye tracking market.

The market for automotive & transportation vertical to grow at the highest CAGR during forecast period.

The eye tracking market for the automotive & transportation vertical is expected to witness the highest growth during the forecast period. Rise in the adoption of eye tracking technology in the automotive & transportation vertical for integration in driver monitoring systems is the major reason for the high growth of this vertical in the eye tracking market. Eye tracking technology is considered as an effective technology to detect drowsy or distracted drivers due to which this technology is increasingly being integrated into driver monitoring systems.

Software segment expected to grow at the fastest rate in the eye tracking market from 2020 to 2025.

The software segment is expected to grow at the fastest rate in the eye tracking market during the forecast period. The growth in the software market can be predominantly attributed to the rising expenditure in market research activities by large FMCG companies and retailers. Leading eye-tracking service providers are generating revenue from large FMCGs and retailers by offering eye-tracking based user data and preferences. The use of eye-tracking software for training services in the automotive and aviation sectors are also expected to contribute significantly to the growth of the market.

APAC to witness highest growth in market during forecast period.

APAC is expected to witness the highest growth in the eye tracking market during the forecast period. A number of untapped verticals and applications; and growing awareness about eye tracking technology are expected to contribute to the fast growth of the eye tracking market in the region. Consumer electronics and automotive verticals are expected to demonstrate higher growth compared with other verticals in the region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key officials in the eye tracking market.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary
3.1 Eye-Tracking Market: Post Covid-19
3.1.1 Realistic Scenario
3.1.2 Pessimistic Scenario
3.1.3 Optimistic Scenario

4 Premium Insights
4.1 Attractive Growth Opportunities in Eye-Tracking Market
4.2 Eye-Tracking Market, by Tracking Type
4.3 Eye-Tracking Market in North America, by Country and Vertical
4.4 Eye-Tracking Market, by Application
4.5 Eye-Tracking Market, by Country (2020)

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Demand for Eye-Tracking-Based Assistive Communication Devices to Drive Market: Covid-19 Expected to Negatively Impact Demand from Assistive Communication Application in Short Term
5.2.1.2 Rising Adoption of Eye-Tracking Technology in Advertisement and Consumer Research
5.2.1.3 Increasing Penetration of Eye-Tracking Technology in Automotive & Transportation Industry, Especially in Driver Monitoring Systems, Driving Market: Covid-19 Expected to Hinder Penetration Rate
5.2.2 Restraints
5.2.2.1 Growth in Gesture Recognition Market
5.2.3 Opportunities
5.2.3.1 Penetration of Eye-Tracking Technology in Ar/Vr Devices
5.2.3.2 Integration of Consumer Electronics Devices with Eye-Tracking Technology
5.2.3.3 Rise in Demand for Eye-Tracking Technology in Emerging Regions
5.2.4 Challenges
5.2.4.1 Lack of Technological Standardization
5.2.4.2 High Cost of Eye-Tracking Systems Hinder Its Penetration in High-Volume Applications
5.2.4.3 Hindrance in Eye-Tracking Market Supply Chain Due to Covid-19
5.3 Overview of Related and Adjacent Market Reports
5.4 Value Chain Analysis
5.5 Use Cases
5.5.1 Tobii and Prc-Saltillo Worked Together on Look Eye Tracker
5.5.2 Tobii and Righteye Collaborated to Help Healthcare Professionals and Performance Specialists for Better Treatment of Their Patients and Clients
5.5.3 Looxid Labs Combined Vr Headset with Eye-Tracking and Eeg Sensors Which Helps Researchers Easily Integrate Vr Into Their Research
5.5.4 Lumen Research, Through Eye-Tracking Technology, Helped British Gas in Enhancing Their Digital Display Advertising

6 Eye-Tracking Market, by Offering
6.1 Introduction
6.2 Hardware
6.2.1 Remote Eye Trackers Dominate Eye-Tracking Market for Hardware
6.2.2 Impact of Covid-19 on Eye-Tracking Market for Hardware
6.3 Software
6.3.1 Eye-Tracking Market for Software is Expected to Grow at Highest Rate
6.4 Research & Consulting Services
6.4.1 with Advancement and Growing Popularity of Eye-Tracking Technology Demand for This Technology Based Research & Consulting Services is on Rise

7 Eye-Tracking Market, by Tracking Type
7.1 Introduction
7.2 Remote Tracking
7.2.1 Hardware Segment is Dominating in Remote Eye-Tracking Market
7.2.2 Impact of Covid-19 on Remote Eye-Tracking Market
7.3 Mobile Tracking
7.3.1 Freedom of Movement Offered by Mobile Eye Trackers is Key Driving Factor for Mobile Eye-Tracking Market

8 Eye-Tracking Market, by Application
8.1 Introduction
8.2 Assistive Communication
8.2.1 Assistive Communication to Grow Due to Increased Awareness and Product Affordability
8.2.2 Impact of Covid-19 on Assistive Communication Application in Eye-Tracking Market
8.3 Human Behaviour and Research
8.3.1 Study of Human Behavior and Research Using Eye-Tracking Devices Helps Marketers to Invest Carefully in Marketing Program
8.4 Other Applications
8.4.1 Ar/Vr
8.4.2 Automotive Vehicles
8.4.3 Consumer Applications

9 Eye-Tracking Market, by Vertical
9.1 Introduction
9.2 Retail and Advertisement
9.2.1 Eye-Tracking Technology Helps in Creating Targeted, Focused, and Impactful Content
9.2.2 Impact of Covid-19 on Eye-Tracking Market for Retail & Advertisement Vertical
9.3 Consumer Electronics
9.3.1 Technological Advancement, Price Reduction, and Fast Adoption of Eye-Tracking Devices Propelling Their Use in Consumer Electronic Products
9.4 Healthcare & Research Labs
9.4.1 Assistive Communication Makes Most Prominent Use of Eye-Tracking Technology in Healthcare
9.4.2 Impact of Covid-19 on Eye-Tracking Market for Healthcare & Research Labs
9.5 Government, Defense, and Aerospace
9.5.1 North American Region Accounted for Largest Share of Eye-Tracking Devices in Government, Defense, and Aerospace Vertical
9.6 Automotive & Transportation
9.6.1 Automotive Companies Using Eye-Tracking Devices to Enhance Driver Safety
9.6.2 Impact of Covid-19 on Eye-Tracking Market for Automotive & Transportation
9.7 Others

10 Eye-Tracking Market, by Mounting Type
10.1 Introduction
10.2 Head Mounted
10.3 Wheelchair Mounted
10.4 Table/Device Mounted

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Apac
11.5 Row

12 Competitive Landscape
12.1 Overview
12.2 Market Ranking Analysis: Eye-Tracking Market
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Strength of Product Portfolio (20 Players)
12.5 Business Strategy Excellence (20 Players)
12.6 Competitive Situations and Trends
12.6.1 Product Launches & Developments
12.6.2 Expansions & Acquisitions
12.6.3 Partnerships, Collaborations, and Agreements

13 Company Profiles
13.1 Introduction
13.2 Key Players
13.2.1 Tobii
13.2.2 Seeing Machines
13.2.3 Sr Research
13.2.4 Eyetech Digital Systems
13.2.5 Smart Eye
13.2.6 Eyetracking
13.2.7 Prs in Vivo
13.2.8 Eyegaze
13.2.9 Ergoneers
13.2.10 Iscan
13.3 Right-To-Win
13.4 Other Companies
13.4.1 Pupil Labs
13.4.2 Imotions
13.4.3 Gazepoint
13.4.4 Eyesee
13.4.5 Converus
13.4.6 Mirametrix
13.4.7 Alea Technologies
13.4.8 Lumen Research
13.4.9 Irisbond
13.4.10 Beijing 7Invensun Technology

14 Adjacent and Related Markets
14.1 Introduction
14.2 Gesture Recognition and Touchless Sensing Market
14.2.1 Market Definition
14.2.2 Gesture Recognition and Touchless Sensing Market, by Industry
14.2.3 Gesture Recognition and Touchless Sensing Market, by Region
14.3 Emotion Detection and Recognition Market
14.3.1 Market Definition
14.3.2 Emotion Detection and Recognition Market, by Technology
14.3.3 Emotion Detection and Recognition Market, by Application Area
14.3.4 Emotion Detection and Recognition Market, by Region
14.4 Virtual Reality Market
14.4.1 Market Definition
14.4.2 Virtual Reality Market, by Technology
14.4.3 Virtual Reality Market, by Application
14.4.4 Virtual Reality Market, by Region

15 Appendix
15.1 Insights of Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Subscription Portal
15.4 Available Customizations
15.5 Related Reports
15.6 Author Detail

For more information about this report visit https://www.researchandmarkets.com/r/c3g7uw

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