McFadyen Digital joins the MACH Alliance as latest member

VIENNA, Va., Oct. 8, 2020 /PRNewswire-PRWeb/ -- McFadyen Digital, a global commerce agency that builds award-winning ecommerce and marketplace experiences for retail and B2B brands, announced today it is joining the MACH Alliance as its latest member. Joining the MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrates McFadyen Digital's commitment to the MACH model.

The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched two months ago and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.

"We've been growing and experiencing great market acceptance since our June launch, says Kelly Goetsch, president of the MACH Alliance. "McFadyen Digital is a valuable addition to the alliance with a demonstrated commitment to MACH architecture, and a clear focus on enterprise success. The MACH Certification focuses on flexibility and future-proofing, something all members have engrained in how they think about digital commerce."

Participation in this initiative is the latest step in McFadyen Digital's 22 years of transforming digital commerce.

"We're honored to collaborate with other thought leaders in the MACH Alliance in driving better user experiences, technology architectures and returns on digital investments," says Tom McFadyen, CEO of McFadyen Digital. "The MACH architecture addresses the challenges we frequently see with extensibility, scalability, and maintainability when building billion-dollar sites."

With ecommerce taking on a new level of societal importance in light of the continued pandemic, enterprises need to be nimbler than ever as competition and customer expectations continue to rise. Across both retail and B2B segments, customers increasingly prefer "low-touch" or "no-touch" online transactions. The MACH Alliance is uniquely positioned to help enterprises meet-and-exceed customer expectations in a future-proof manner to hand the now and whatever comes next.

To learn more about McFadyen Digital and how it's supporting some of the world's largest retail and B2B brands, visit

To learn more about the MACH Alliance and how to join the forward-thinking enterprise software collective, visit

About McFadyen Digital
McFadyen Digital creates award-winning online marketplace and ecommerce experiences for the world's most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences, and we deliver those results on-time and on budget.

With over 33 years of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services delivered from our offices in the US, Brazil, and India, provide scalable and repeatable results. During 20 years of global delivery McFadyen Digital has optimized the quality, cost, and timeframe benefits of on-shore, near-shore, and off-shore team collaboration.

For more information visit, connect with us on LinkedIn or follow us on Twitter.

About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at, read here about MACH certification and follow us on Twitter and LinkedIn.

SOURCE McFadyen Digital