Nov 5, 2020   SOURCE: BusinessWire

Athleisure Market by Product (mass athleisure and premium athleisure) and Geography (APAC, Europe, MEA, North America, and South America) | Global Opportunity Analysis and Industry Forecast, 2020-2024

Technavio has been monitoring the athleisure market and it is poised to grow by USD 80.74 billion during 2020-2024, progressing at a CAGR of over 4% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Download a Free Sample Report on COVID-19

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Technavio has announced its latest market research report titled Global Athleisure Market 2020-2024 (Graphic: Business Wire)

Technavio has announced its latest market research report titled Global Athleisure Market 2020-2024 (Graphic: Business Wire)

Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries. However, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a Low impact on the athleisure market. The market growth in 2020 is likely to increase compared to market growth in 2019.

Frequently Asked Questions-

  • What are the major trends in the market?
  • Increasing adoption of fitness initiatives by corporate is one of the major trends in the market.
  • At what rate is the market projected to grow?
  • Growing at a CAGR of over 4%, the incremental growth of the market is anticipated to be USD 80.74 billion.
  • Who are the top players in the market?
  • adidas AG, American Eagle Outfitters Inc., Columbia Sportswear Co., H & M Hennes & Mauritz AB, lululemon athletica Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and VF Corp. are some of the major market participants.
  • What are the key market drivers and challenges?
  • The growing prominence of online shopping is one of the major factors driving the market. However, increasing competition from the unorganized sector restraints market growth.
  • How big is the North America market?
  • The North America region will contribute 30% of market growth.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. adidas AG, American Eagle Outfitters Inc., Columbia Sportswear Co., H & M Hennes & Mauritz AB, lululemon athletica Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and VF Corp. are some of the major market participants. The growing prominence of online shopping will offer immense growth opportunities. In a bid to help players strengthen their market foothold, this athleisure market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Athleisure Market 2020-2024: Segmentation

Athleisure Market is segmented as below:

  • Product
    • Mass Athleisure
    • Premium Athleisure
  • Geographic
    • North America
    • Europe
    • APAC
    • South America
    • MEA

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR43576

Athleisure Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The athleisure market report covers the following areas:

  • Athleisure Market Size
  • Athleisure Market Trends
  • Athleisure Market Analysis

This study identifies the increasing adoption of fitness initiatives by corporate as one of the prime reasons driving the athleisure market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Athleisure Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist athleisure market growth during the next five years
  • Estimation of the athleisure market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the athleisure market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of athleisure market vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Mass athleisure - Market size and forecast 2019-2024
  • Premium athleisure - Market size and forecast 2019-2024
  • Market opportunity by Product

Customer landscape

  • Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Volume drivers – Demand led growth
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • adidas AG
  • American Eagle Outfitters Inc.
  • Columbia Sportswear Co.
  • H & M Hennes & Mauritz AB
  • lululemon athletica Inc.
  • Nike Inc.
  • PUMA SE
  • The Gap Inc.
  • Under Armour Inc.
  • VF Corp.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

     

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