Toyota's Collaborative Safety Research Center to Launch New System Usability Research with Partners including University of Michigan and State Farm

ANN ARBOR, Mich., Nov. 12, 2020 /PRNewswire/ -- Marking World Usability Day, Toyota's Collaborative Safety Research Center (CSRC) today announced four new research projects focused on enhancing advanced technology system designs to be intuitive, easy to understand and to safely engage with drivers. The new projects, undertaken in partnership with University of Michigan, Miami University, University of Nebraska, Texas Transportation Institute and State Farm will support and inform a transition to a safe future of mobility.

Toyota's CSRC is investing $1 million in research projects focused on creating systems that are safe and efficient. These projects will focus on enabling safer and more efficient mobility systems by exploring driver behavior in different environments, monitoring driver health and identifying driver error when interacting with advanced driver assistance systems (ADAS) technologies.

Data from each project will be shared across the institutions to help speed research, with the results made public to support the advancement of auto safety industrywide.

"These studies will help us better align advanced vehicle technologies with the driver's needs and allow us to design and develop systems that are ultimately intuitive and easy for drivers to use," said Jeff Makarewicz, group vice president, Toyota Motor North America, Advanced Mobility Research & Development. "By working with our partner institutions, and openly sharing our insights with the broader automotive, government, NGO, and technology communities, we believe we can help progress society's acceptance of these new and promising technologies."

Since its launch in 2011, CSRC has initiated 63 research projects with 31 partner universities, publishing more than 400 papers and presenting at multiple industry conferences. CSRC research has made meaningful contributions to auto safety industrywide, including studies into human factors on vehicle safety and the efficacy of active and passive safety systems, as well as the collection of driving safety data and development of new tools to analyze that data.

The new CSRC research projects include:

                   Title     
     
              Collaborator            
     
              Description

    ---

        Roadmanship          
     University of Michigan               Determine how roadmanship
         Integrated Advanced                                         characteristics (e.g., driving in a
         Driver Assistance                                           courteous manner in addition to
         Systems (ADAS)                                              being safe) can be used to help
                                                                     define ADAS or automated driving
                                                                     design criteria across a number of
                                                                     driving contexts (e.g., different
                                                                     weather conditions, different
                                                                     levels of traffic congestion).

    ---

        Investigation of     
     Miami University                     Determine if it is possible to
         Postural Response                                           design an alert to autonomous
         Time to Avoid a                                             shuttle riders to adjust their
         Fall                                                        balance and prepare for a sudden
                                                                     stop and avoid a fall.

    ---

        Feasibility and      
     University of Nebraska               Assess the feasibility and utility
         Utility of the Car                                          of monitoring the driver to detect
         as a Platform for                                           health and disease and provide a
         Indexing Driver                                             high-level innovative technology
         Health and Disease                                          framework that uses sensors in
                                                                     available and future vehicle
                                                                     technology to detect driver health
                                                                     and disease, enabling safer and
                                                                     more efficient use of mobility
                                                                     systems.

    ---

        Identifying            Texas Transportation Institute and   Demonstrate the utility and value of
         Deviations from        State Farm                           integrated multi-domain data
         Normal Driving                                              (e.g., vehicle, driver,
         Behavior                                                    infrastructure, crash record) in
                                                                     identifying driver behaviors,
                                                                     including driver errors and poor
                                                                     performance when interacting with
                                                                     modern ADAS systems.

    ---

For more information on Toyota's Collaborative Safety Research Center, click here.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contact:
Cynthia Mahalak
734-660-5046
Cynthia.Mahalak@Toyota.com

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SOURCE Toyota Motor North America