Combe Inc. Announces Majority Investment in Prestige Hair Care Brand Virtue Labs

Combe Inc. (”Combe”), one of the leading privately-held family-owned personal care companies in the U.S., today announced a Series C investment in Virtue Labs (“Virtue”), a multi-award winning prestige haircare brand. The investment provides Virtue with capital for additional product innovation and to continue its rapid growth in prestige distribution around the world. As a result of the latest investment round, Combe will now have majority ownership interest in the company.

Virtue creates innovative, technology-based solutions for the health of hair and scalp that provide visible, transformational results. Its proprietary, patented hero ingredient, Alpha Keratin 60ku®, is clinically proven to repair damage to the hair in as little as five uses. This breakthrough technology is found in each of the company’s Virtue® haircare products.

“Combe has invested in Virtue’s growth and development since its launch in 2017, and we are excited to continue to partner with the Virtue team in its mission of leveraging a differentiated technology to provide game-changing haircare products and solutions to women. Virtue’s mission, its ethos, its proprietary and disruptive technology, and transformative results are unique in an ocean of product-sameness, and we look forward to supporting its continued growth in the rapidly expanding prestige hair care market,” said Keech Combe Shetty, Executive Chair of Combe, Inc.

Virtue’s CEO and Founder, Melisse Shaban, is a veteran of the premium personal care marketplace, and with her team has built one of the fastest growing prestige haircare brands in the market today. “Combe has been a valuable partner since our early days of commercialization, and their support will be instrumental to our growth and development as we continue to expand into prestige and e-commerce retailers around the world,” Shaban said.

About Combe Inc:
Combe, founded in 1949 and based in New York, is a privately held, third-generation family-owned personal care company. The company is the creator of iconic personal care brands including Clearasil, Just For Men, and Vagisil. In addition to developing and nurturing its own in-house brands, Combe selectively invests and provides growth capital and operational support to external brands and businesses whose mission is focused on tangibly improving lives of consumers with differentiated technologies and brand propositions.

About Virtue Labs:
Virtue is one of the fastest growing prestige haircare brands with products available globally at Sephora, Bluemercury and at select salons and retailers throughout the USA, UK, Canada, Europe, and Australia. Some of their award-winning products include Recovery Shampoo and Conditioner, Restorative Treatment Mask, Split End Serum, Healing Oil, Topical Scalp Supplement, and Virtue ColorKick™. Since the company launched in 2017, its products have won more than 40 awards from publications including Allure, Cosmopolitan, O, The Oprah Magazine, Harper’s Bazaar, Health, Popular Science, and InStyle. For more information please visit: