Harmful gambling and solutions: Kindred publishes its figures
LONDON SW QW, Sweden, Feb. 8, 2021 /PRNewswire/ -- For many years, Kindred Group has pursued to providing a safe gambling experience, with the ambition that zero per cent of the revenue should come from harmful gambling by 2023. Kindred is the first gambling operator to report the share of revenue that is derived from harmful gambling. The figure will be shared together with a measurement of the efficiency of Kindred's efforts to help detected customers regain control of their gambling. By providing these figures, Kindred wants to increase knowledge and transparency about the company's sustainability work and contribute to a fact-based dialogue about harmful gambling with decision-makers and other stakeholders.
Providing a safe gambling experience is a central issue for Kindred Group, and approximately 98 per cent of the players on the company's platforms gamble responsibly. As a next step in Kindred's sustainability work, the company will from now on report the share of revenue that is derived from harmful gambling. The figure will be shared together with the achieved improvement effects from interventions that helps detected customers return to healthier gambling.
Global statistics from Kindred
Group Q4 2020
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Share of gross winnings revenue
from high-risk players 4.3 %
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Improvement effect after
interventions 75.7 %
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"Our ambition is that zero per cent of our share of revenue should come from harmful gambling, which we have worked towards for several years. We constantly strive to become even better at identifying players that exhibit risky gambling behaviour and guide them back to healthier gambling habits. We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision-makers. We want to contribute to that. The most important thing decision-makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so called channelisation must increase.", says Henrik Tjärnström, CEO Kindred Group.
Several years ago, Kindred developed a safer gambling programme to achieve the zero per cent ambition by 2023. Key elements include:
-- Increased precision: Quicker and more accurate identification of
potentially harmful gambling.
-- Improve support tools: Encourage and lead players who exhibit risky
behaviours back towards healthier gambling.
-- Clearer communication: Implement automated communication with players to
ensure rapid intervention when needed.
"In order to evaluate our own sustainability work and to counteract harmful gambling, we continuously measure how our efforts contribute to healthier gambling together with how much of our revenue that comes from harmful gambling. We want to share these figures to increase the understanding of our long-term sustainability work and contribute to a safer gambling experience. Local market regulation is an important part to achieve this.", continues Henrik Tjärnström.
Kindred's figures on revenue from harmful gambling will be updated quarterly and published on Kindred Group's website together with a measurement of the effectiveness of the sustainability work. To read more, visit: www.kindredgroup.com/zero.
About Kindred's identification system and safer
gambling programme against harmful gambling
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Kindred has built a system that actively works long-
term to inform, identify, and prevent players from
developing harmful gambling habits. A crucial part
of this are market regulations that have increase
the opportunity to collectively create a safer
environment for players. In short, it is structured
as follows:On Kindred's platforms, in communication
with customers, and through sponsorship and
marketing channels, Kindred regularly informs
customers about various control tools and the
importance of playing responsibly. This is to
remind the customer to maintain a healthy gambling
behaviour.When a player deviates from his or her
normal playing behaviour, it is flagged in
Kindred's identification system, PS-EDS (Player
Safety Early Detection System). The player receives
information via the platform about tools that can
be activated to limit his or her gambling. For
example, setting a budget, a time limit, or taking
a shorter or longer break in the game with the aim
of "encouraging" the player towards a healthier
gambling. If that does not help, the player is
contacted via email, text message, or phone.In 2020
Kindred conducted approximately 55,000 care calls
annually to inform players about how they can
gamble safely and responsibly, and how they can
introduce restrictions to their own gambling. 75.7%
of Kindred's detected players displayed a healthier
gambling behaviour after being in contact with
Kindred's Responsible Gambling team.Kindred's
measurement method and action programme are based
on leading research on harmful gambling. To read
more, please visit: www.kindredgroup.com/
sustainability
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CONTACT:
For more information:
Alexander Westrell, Group Head of Communications
+46737071686
Maria Angell-Dupont, External Communications Manager
+46721651517
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The following files are available for download:
https://mb.cision.com/Main/824/3281025/1369001.pdf Harmful gambling and
solutions: Kindred
publishes its figures
https://news.cision.com/kindred-group/i/our-journey-towards-zero,c2875022 Our journey towards zero
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SOURCE Kindred Group
