Feb 15, 2021   SOURCE: PR NewsWire

New Health Trends Tracker Highlights Growth Of Vitamins And Meat Alternatives, Numerator Reports

CHICAGO, Feb. 15, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has launched a Health Trends Tracker to monitor sales trends and consumer sentiment among select health categories associated with start of year health intentions, including Fresh and Frozen Produce, Vitamins & Supplements, Meat Alternatives, and Activity Trackers & Smartwatches.

The Health Trends Tracker reports an index of year over year category sales for the past 13 months with additional data from a survey of 3,000+ verified health category buyers.

Health Trends Index shows:

    --  All categories were up versus prior year in 2020 in line with increased
        eating at home, stockpiling behaviors and health concerns throughout the
        pandemic.
    --  All categories are up January 2021 versus 2020, noting January 2020
        behaviors predated widespread concern about the pandemic.
    --  Vitamins & Supplements show the highest growth at +23%, followed by Meat
        Alternatives and Fresh Vegetables at +21% and +13% respectively.

Sales Growth Index for Tracked Health Categories 


                                                                      
            FRESH     
     FROZEN



                      
            Activity     
            Vitamins &     
      Vegetables        
     Fruit    
     Vegetables   
     Fruit  
            Meat
                      Trackers &            Supplements                                                                     Alternatives
                      Smartwatches



        Annual Sales                    105                     124                  117         113             118       125            161

        2020 vs. 2019

    ---


       YTD Sales                       105                     123                  113         111             110       111            121

        2021 vs. 2020

    ---

Key consumer sentiment findings among verified buyers of health categories include:

    --  Consumer health-related behaviors have improved during COVID: 42% of
        those surveyed indicated their health-related behaviors have improved
        since the onset of COVID, with 42% indicating they had not changed since
        the onset of the COVID-19 pandemic, and 15% reporting their
        health-related behaviors had declined.
    --  Consumers plan to improve: 74% of consumers indicated they were
        targeting a healthier lifestyle in 2021. More than half (54%) intend to
        purchase more healthy foods, and 45% intend to purchase fewer unhealthy
        foods in 2021.
    --  COVID is helping drive healthier change: 14% of respondents said their
        year-to-date 2021 health purchases were a result of a COVID-related
        behavioral change, while another 14% said the purchases were influenced
        by start-of-year intentions related to their health. This number jumps
        to 27% of consumers indicating their year-to-date Vitamins & Supplements
        purchases were related to a COVID health focus.

The Health Trends Tracker is updated bi-weekly with YTD omnichannel sales data.

About Numerator
Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

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SOURCE Numerator