Outward Media Announces Availability of SMB and Medical Market Contact Data on Leading Data Marketplace

LOS ANGELES, Feb. 23, 2021 /PRNewswire-PRWeb/ -- Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced its small to midsize business (SMB) and medical market data is now available on a leading marketplace that connects third-party data such as OMI's to 120-plus platforms in the martech industry as well as brands and agencies.

"Those who have worked with OMI in the past know that we've dedicated our business to making our data best in class," said Paula Chiocchi, CEO, OMI. "Data marketplaces enable digital marketers to better connect, control, and activate data to optimize advertising. Working with the leading marketplace platforms, we're closing the loop for digital marketers to reach the right targets with high-quality data - without the hassles of dealing with multiple data providers or worrying about data privacy concerns."

Data marketplaces and the identity graphs associated with them allow for a deeper and more complete view of the third-party prospect data available to digital marketers. This puts marketers in a better position to not only identify the right prospects for their offers, but ultimately, engage more effectively with them, according to Chiocchi.

For digital marketers, the advantages of OMI's marketplace integrations include:

    --  Massive Scale: Access to OMI's 66 million-plus records as part of
        millions more anonymized customer profiles and identifiers for
        individuals across the U.S. and worldwide.
    --  SOHO and SMB Audiences: OMI has focused on the SMB and Small Office Home
        Office (SOHO) market for years, with an SMB-SOHO database spanning more
        than 40 million contacts, which makes it one of the largest of its kind.
        OMI's data scientists have fine-tuned the process of identifying and
        accumulating accurate business information in these sectors, which have
        been hit especially hard with talent shifts and contact changes during
        the pandemic.
    --  Defined and Customized Audiences: OMI data can be combined with other
        data sources to build custom audiences. For the OMI data, the audience
        building process involves the use of firmographics to pinpoint business
        attributes that map to the brand's ideal customer profile for their
        offer. The resulting data is then married with other high-quality data
        sources within the marketplace to further expand and optimize digital
        marketing reach.
    --  Anonymized to Alleviate Privacy Concerns: Identity graph data does not
        contain personally identifiable information (PII) and cannot be used to
        trace an individual's identity.
    --  Digital Advertising Engine: Acting as an engine that drives digital
        advertising, a marketplace can be used by a customer, such as an agency
        or brand, to custom-build their audience from the identity graph. The
        resulting anonymized IDs making up that custom audience are then taken
        to a demand-side platform to deliver display or social ads.
    --  Elevate Intent Monitoring: With more than 14 billion new intent signals
        monitored each week, OMI fuels digital marketing campaigns with the most
        up-to-date insights into who's ready to buy and when. Signals are
        grouped into buckets by industry and interest level, with additional
        insights added about the types of departments and contacts most likely
        to be associated with these buckets. From there, the data is matched by
        IP address to the company and the potential buyer contacts, allowing
        marketers to zero in on warm leads who are in-market now.

When intent signals are matched to OMI contact data, the combined data set of potential in-market prospects is taken to the marketplace to create anonymized IDs. The IDs are then delivered to a demand-side platform to generate digital or social ads. And, with OMI's high marketplace match rate, marketers can achieve nearly double the impact by launching both email and digital marketing campaigns at the same time. This approach yields high crossover and higher overall ROI, allowing audiences to view marketing messages on email as well as other channels, such as digital banner ads or social media ads.

Read more about OMI, intent monitoring and marketplaces here.

About Outward Media
Outward Media, Inc. (OMI) provides companies of all sizes with quality business contact data along with data cleansing services, comprehensive email marketing services, and a full complement of analytical services to generate quality leads and achieve a high return on investment. Delivering access to 40 million small-to-midsize business (SMB) email contacts across 18 million businesses, and a total of 80 million email addresses overall including manager and above titles, OMI is best known for its 30-day 95 percent email data validity guarantee. For more information, visit http://www.outwardmedia.com or call 310-274-5312.

Media Contact

Paula Johns, PJC, +1 (760) 522-0941, paula@paulajohnscommunications.com

SOURCE Outward Media, Inc.