Feb 23, 2021   SOURCE: PR NewsWire

Civis Analytics Launches Toolkit for a Data-Driven COVID Vaccine Campaign

CHICAGO, Feb. 23, 2021 /PRNewswire/ -- Civis Analytics, a data science firm innovating at the intersection of public good and scientific best practices, today announced the launch of its COVID Vaccine Campaign Toolkit. This resource hub includes key information for organizations looking to use data to inform persuasive and equitable COVID vaccination outreach.

The toolkit provides guidance on each aspect of an outreach campaign that requires a specific, tailored approach. These include:

    --  Messaging and messenger: Results from scientific experiments to guide
        messaging and spokespeople, so the most persuasive language is used for
        each audience. This includes new research on employer-specific
        messaging, conducted in partnership with the U.S. Chamber of Commerce
        Foundation. Crystal Son, MPH, Director of Healthcare Analytics at Civis
        Analytics, also shares examples of counterintuitive findings, tangible
        advice for any vaccine campaign team, and comparisons to Civis research
        on other vaccine messaging.
    --  Resource allocation: An interactive vaccine hesitancy map that
        visualizes which U.S. counties are most likely to need additional
        intervention to drive up vaccination rates. This map can guide groups
        that need to determine where to focus education or outreach efforts.
    --  Process: Leveraging best practices from recent 2020 Census outreach
        campaigns, Civis outlines a five-step process organizations can follow
        to ensure their vaccine campaign is data-driven and set up for success.

"Vaccine uptake is absolutely critical to herd immunity -- which is what we all need to recover from the pandemic," said Son. "Too often, we assume that a one-size-fits-all approach to public health campaigns can work. We continue to see that the language and messengers that work for one group can backfire with another -- so we really need to eliminate our own biases and rely on the data to guide our campaigns. For many of us, this is the most important campaign of our lifetime, and we need to do this right."

To explore the COVID Vaccine Campaign Toolkit, visit https://www.civisanalytics.com/blog/covid-19-vaccine-campaign-toolkit/.

About Civis Analytics
Civis Analytics helps leading public and private sector organizations use data to gain a competitive advantage in how they identify, attract, and engage people. With a blend of proprietary data, technology and advisory services, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis helps organizations stop guessing and start using statistical proof to guide decisions. Learn more about Civis at www.civisanalytics.com.

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SOURCE Civis Analytics