Apr 2, 2021   SOURCE: BusinessWire

Southern Glazer’s Wine & Spirits to Distribute Horse Soldier® Bourbon

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it will distribute Horse Soldier® Bourbon, the ultra-premium brand produced by former Green Berets who went into Afghanistan on horseback following the events of 9/11, across its U.S. footprint. The distribution plan will scale up availability of the fast-growing brand as part of Southern Glazer’s new Fine Wine and Artisanal Spirits strategy, and its national alignment with Foley Family Wines. Southern Glazer’s new Fine Wine and Artisanal Spirits strategy will enhance its route-to-market and revolutionize the Company’s consultative sales approach for fine wine and craft spirits customers.

Horse Soldier Bourbon is an authentic, award-winning and all-American made bourbon whiskey. In 2019, Foley Family Wines and Horse Soldier Bourbon formed a strategic marketing and distribution alliance to leverage the strength of both organizations.

“Craft and artisanal spirits play an important role in driving innovation in our industry, and we’re excited to bring Horse Soldier Bourbon into the Southern Glazer’s network to help them further accelerate growth in the U.S.,” said Ray Lombard, Executive Vice President, Supplier Management & Business Development. “While the brand has a compelling backstory, its long-term success truly lies with the exceptional quality of the products. We are confident that with our expertise, Southern Glazer’s can help create even more commercial growth opportunities for Horse Soldier Bourbon.”

“During our partnership, Horse Soldier Bourbon proved to be one of the fastest growing ultra- premium brands in the industry,” said Bill Foley, Chief Executive Officer of Foley Family Wines. “Together with Southern Glazer’s, we believe Horse Soldier Bourbon is poised to make history.”

Horse Soldier Bourbon has achieved more than thirty international awards for the outstanding quality of its bourbon. Horse Soldier Bourbon is non-chill filtered to provide a full-bodied and decadent finish. The brand is available in three permanent SKUs – Premium, Signature, and Reserve. There is also an annual limited-edition Commanders Select.

Working with Southern Glazer’s, Horse Soldier Bourbon will benefit from the Company’s national scale, expert route-to-market capabilities, industry-leading Proof® e-commerce platform, as well as its unmatched National Accounts reach, covering more than 90 percent of retail customers’ operating units in the U.S.

“Horse Soldier Bourbon is excited to start this new chapter,” said John Koko, Chief Executive Officer of Horse Soldier Bourbon. “We understand the importance of building a good team with a shared mission. From the mountains of Afghanistan to the rolling hills of Kentucky, there is one thing we have seen time and time again – you are only as good as the company you keep.”

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

About Horse Soldier Bourbon

Horse Soldier Bourbon is a St. Petersburg, Florida-based distillery of all American, award winning, authentic premium spirits, founded by U.S. Special Forces veterans in 2015. Their story was told in the 2018 Hollywood movie 12 Strong. The Horse Soldier Bourbon bottles are pressed in molds made from World Trade Center steel. Horse Soldier Bourbon is currently sold in 13 states, with plans to open on the Kentucky Bourbon Trail as they expand nationally.