Nov 16, 2021   SOURCE: BusinessWire

Intermix and Cotton Incorporated Launch You’ve Been Upgraded: The Cotton Collection

Off the heels of their Intermix for Good Tour, today Intermix announced the launch of their cotton collection with Cotton Incorporated, available at www.intermixonline.com/cotton-collection. The curated edit features a chic mix of vacation silhouettes, each crafted from fashion's most versatile natural fabric. With the upcoming holiday season and growing resort market, now is the time to embrace the everyday luxury in cotton clothes that look as great as they feel.

As part of the “You’ve Been Upgraded” campaign, a mobile trunk filled with resort and vacation looks from brands like Zimmermann, Isabel Marant, Cara Cara, Cult Gaia and more, will be traveling around Miami, Florida and landing at the Bal Harbour Shops ACCESS Suite, near the Intermix boutique from December 16-19. The travelling trunk will offer fashion lovers the opportunity to interact with the trunk and see first-hand the chic curated cotton collection.

“Intermix is committed to sourcing with more sustainable raw materials, and we’re so thrilled to be launching our cotton collection with Cotton Incorporated,” says Intermix CEO, Jyothi Rao. “With the holidays around the corner, our customers are excited for vacation and resort looks for their upcoming travels and know they can find the most coveted styles available only at Intermix. This curated cotton capsule mixes foundational and fun styles that will not only meet the needs for upcoming plans, whether it’s a honeymoon or beach vacation, but also make you feel good by getting dressed for a cause.”

“We are all ready to venture out and connect more with family, friends and celebrate life moments,” notes Marissa Barlin, director of brand partnerships for Cotton Incorporated. “Intermix’s cotton collection taps into what shoppers are seeking now – versatile styles for all occasions showcasing cotton’s natural comfort and sustainable quality, which means keeping the vacation vibes and memories going even after you return and wear them again, and again.”

About Intermix

Intermix is a highly curated, omni-channel women’s fashion business comprised of 31 boutiques with hyper-localized assortments and a rapidly growing e-commerce channel. The brand is known for curating the most sought-after styles from a compelling mix of both established and emerging designers. Founded in 1993, Intermix delivers a personalized shopping experience across both channels, with complimentary personal stylists on hand to work one-on-one with clients to create looks that make them feel confident and to make fashion fun and inspiring.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The program is designed and operated to improve the demand for and profitability of cotton.