Apr 11, 2023   SOURCE: BusinessWire

Ken Goodrich Becomes Major Investor in Sera Systems

Ken Goodrich, owner and CEO of Southwestern US regional power Goettl Air Conditioning and Plumbing has endorsed Sera Systems, Inc., in the most positive way – as a major new investor in the nation’s fastest-growing field service management software company.

In his more than three decades in the air conditioning industry Goodrich has become the leading authority on service business turnarounds. He has acquired more than 60 under-performing companies and turned them into high-efficiency businesses.

When Goodrich bought Goettl in 2013, the company had 62 employees and a single operating location. Goettl now has more than 1,000 employees and 500 service trucks operating in Arizona, Nevada, California, and Texas.

Technology Advocate

A strong advocate for using the latest and most effective technologies, Goodrich’s use of field service management software has been instrumental to Goettl’s success. When he first saw Sera’s innovative approach, he knew it was clearly different from everything else on the FSM software market.

Sera is revolutionizing the HVAC and plumbing industry with its use of each business’s own financial data. Sera’s approach goes beyond the efficiency gains it provides through automation to boost the profitability of each job performed. Sera measures the job time efficiency of every job of every technician every day.

“Sera can make any small-to-medium-sized field service company more efficient and more profitable in a few months, and it scales well as those companies grow,” Goodrich said. “If I had this software when I was starting out, I might own the entire industry today.”

Sera founder and CEO Billy Stevens is thrilled to have Goodrich on board. “Ken is a giant in our industry,” Stevens said. “Having his support and enthusiastic endorsement is verification of all the hard work our team has been doing to help our clients grow and build real value in their businesses.”

FSM Software Developed by a Plumbing/HVAC Business Owner

Sera’s platform design results from Stevens’ experience building two eight-figure-revenue plumbing and HVAC companies in the Dallas/Fort Worth metro area. The second company was started from scratch in 2018 to be a working testbed for Sera’s software and continues to serve in that capacity.

Stevens’ experience is reflected in every Sera feature and function. “Whatever growth stage a contractor may be in, I have been there,” he said. "We designed Sera to use my experience to create a virtual, experienced business partner that helps contractors manage what matters most in their business.”

About Sera Systems

Sera Systems opens a new era of field service management software that is increasing margins by more than 50% for small-to-midsize companies within six months of installation. Sera focuses on managing time, profit margin, cash flow, and membership plans using each client’s own data to boost financial performance and establish long-term business viability and growth. Sera’s core components of an automated Admin Portal, industry-first Customer Hub, and intuitive Tech App offer a total business solution that needs no add-ons. Sera is fully operational in 30 days. For more information, please visit https://sera.tech.