Insightly Reveals Five Predictions for the 2024 MarTech Stack

CRM Leader Says AI, Personalization, Integration, Cost Considerations, and Data Security Will Dominate

SAN FRANCISCO, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech stack. In partnership with Ascend2, the report, The Future of MarTech 2024, surveyed over 300 marketing professionals from small to mid-size businesses for deeper insights, which revealed that integration, data analysis, and cost considerations will continue to be top of mind.

"In 2023, we saw a concentrated effort to focus on customer needs - because companies grow with satisfied customers - and the businesses who did it best used MarTech effectively to ensure a smooth experience," said Anthony Smith, CEO of Insightly. "While at the heart, customer experience will always be central to successful business strategies, our predictions for 2024 are more focused on business operations. Companies this year will look at their tech stacks critically and make changes - 64% of those surveyed say their current MarTech is somewhat successful, which means there is certainly room for improvement."

Here's a look at Insightly's top predictions for 2024 MarTech stacks:

    --  Cost Considerations: Overwhelmingly, the respondents shared that their
        biggest concern is the cost of their marketing tech stack. With 63%
        expressing this concern, we know that small and mid-size businesses,
        many of which have been impacted over the last few years by Covid and
        the economy, need to ensure that they're spending the right amount of
        money in the right places to see their revenue and customer bases grow.
        With that said, 45% of respondents reported that 10-20% of their budget
        will be dedicated to MarTech and the associated expenses of management,
        training, and platform costs in 2024, showing they know the value that
        MarTech investments bring to their business.
    --  AI Co-pilots: AI stole the show in 2023 and it will continue to be an
        important asset moving forward. The Future of MarTech report found that
        50% of respondents saw AI having the most impact on their SaaS product
        in the coming future. What does that mean for the SaaS industry? AI is
        becoming a critical tool for team productivity, but it should not be the
        main focus. AI works best as a co-pilot, reducing manual labor that
        comes with the optimization of the software. In 2024, companies should
        ensure that their tech stack has efficient and streamlined processes,
        which may include AI. But it also should not make or break a company's
        decision when considering investing in a product that does or does not
        include AI. The leaders will focus on whether AI supports the product in
        a way that allows them to have a more seamless workflow or improved
        efficiency and outcomes.
    --  Content Personalization: 43% of respondents say that this trend will
        have the most significant impact on digital marketing strategies in the
        next five years, so 2024 will certainly see more personalized content
        for consumers. The new email restrictions from both Google and Yahoo
        being released in early 2024 aimed at reducing unwanted email will only
        enhance the need for personalization. With more AI integrations, plus
        smart, interconnected marketing tools that allow creators to customize
        their campaigns and funnels based on interests of their customers, this
        is a top way to build those relationships and create brand loyalty.

In 2024, Insightly remains committed to providing exceptional customer experiences and being an essential asset to the MarTech stack. For more information on how you can scale and support your business processes, visit http://www.insightly.com.

ABOUT INSIGHTLY
Insightly is the modern, affordable CRM that teams love. It's easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide. For more information, visit insightly.com.

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Allie Rosen
allie@superior-pr.com

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Allie Rosen, Superior PR, 267.319.6611, allie@superior-pr.com

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SOURCE Insightly