Chip Ganassi Racing and The American Legion Partner with Jerry Seinfeld to Promote His Upcoming Netflix Film UNFROSTED

UNFROSTED stars Jerry Seinfeld in his directorial debut.

INDIANAPOLIS, April 17, 2024 /PRNewswire/ -- Chip Ganassi Racing, the reigning INDYCAR Series champions, and The American Legion, the nation's largest veterans service organization, are set to promote Netflix's upcoming comedy film "Unfrosted." The movie, directed by and starring Jerry Seinfeld, will be featured on the No. 8 American Legion Chip Ganassi Racing Honda driven by rookie Linus Lundqvist during the April 21 Acura Grand Prix of Long Beach.

The No. 8 American Legion Honda will sport a special "Unfrosted" paint scheme that is the texture of an unfrosted Pop-Tart along with images of Seinfeld and some cast members. The partnership aims to help promote the film's release on Netflix on May 3.

NOTES OF INTEREST:

    --  About the Movie: Jerry Seinfeld has been thinking about the Pop-Tart for
        a long time. As far back as a Late Show appearance in 2010, Seinfeld has
        been stewing on the rectangular Kellogg's snack. "At one point I was
        thinking about an invention of the Pop-Tart movie," he tweeted in 2018.
        "Imagine the drunk-on sugar-power Kellogg's cereal culture of the
        mid-60s in Battle Creek, Mich. That's a vibe I could work with." With
        'Unfrosted,' he's now sharing that vibe with the world. In a time when
        milk and cereal ruled breakfast, a fierce corporate battle begins over a
        revolutionary new pastry. A Pop-Tart comedy from comedian Jerry
        Seinfeld, "Unfrosted," is set in Michigan in 1963, the year before
        Pop-Tarts hit grocery store shelves. Seinfeld directs, co-writes and
        stars in the new film.
    --  An All-Star Cast: The movie is a "who's who" of the comedy world. Along
        with Seinfeld, it stars Jim Gaffigan, Melissa McCarthy, Amy Schumer,
        Hugh Grant, James Marsden, Bill Burr, Fred Armisen, Dan Levy and many
        others. Seinfeld co-wrote the screenplay with his writing team of Spike
        Feresten, Barry Marder and Andy Robin.
    --  The American Legion: The American Legion and its 1.6 million members are
        leading a mission to reduce the number of veterans who die by suicide,
        estimated to be at least 22 every day. Called "Be the One," the
        initiative aims to save the lives of veterans by raising awareness,
        destigmatizing mental-health treatment and educating veterans,
        servicemembers and their loved ones about what to do when a person
        appears at risk of suicide. Comedy is among the ways veterans have found
        hope and purpose as a way to alleviate the symptoms that often lead to
        thoughts of suicide.

QUOTEBOARD:

    --  Jerry Seinfeld, Director and Star of Unfrosted: "Making a movie about
        Pop-Tarts has led to so many wonderful, unexpected surprises, and as a
        car guy, I honestly cannot believe our film's logo will be on an IndyCar
        entry this weekend. I am grateful to Chip Ganassi Racing for making this
        happen, and honored to be affiliated with The American Legion and the
        work they do to support American Veterans."
    --  Dean Kessel, CMO, The American Legion: "We are honored that Jerry
        Seinfeld, the 'Unfrosted' team, Chip Ganassi and others are supporting
        this mission. We've witnessed and heard stories of how Be the One has
        literally saved the lives of veterans and active-duty servicemembers who
        were in crisis. Our desire is to continue to reinforce the Be the One
        message and this unique collaboration has the ability to further amplify
        and extend our mission to additional audiences."
    --  Chip Ganassi, Owner, Chip Ganassi Racing: "It is great to have an
        opportunity to partner with a brand like Netflix through our
        relationship with The American Legion on a fun project like this. Jerry
        Seinfeld and his brand of comedy are known by everyone and his love for
        cars is legendary. It will be fun to put those two passions together on
        the racetrack with a car that promotes 'Unfrosted.'"

For more information log onto www.chipganassiracing.com

Dean Kessel
Executive Director, Marketing
317-630-1220
d.kessel@legion.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/chip-ganassi-racing-and-the-american-legion-partner-with-jerry-seinfeld-to-promote-his-upcoming-netflix-film-unfrosted-302119659.html

SOURCE The American Legion